Ep. 96: 6 Things We Wish We Knew Before Creating an Online Course with Permanent Makeup Course Creator, Shay Danielle
If you're sitting at home and toying with the idea of creating an online course,
Maybe you're in the middle of one,
Maybe you already launched it,
You cannot miss this episode. Shay Danielle and I break it down, no filter.
eLearning is said to be a $4 billion industry by year 2026. Why can't you be a part of that? You should be a part of that.
Shay Danielle and I went live on Instagram, and we talked about things we WISH someone told us before creating our online courses!
The 6 things we wish we knew before creating an online course are laid out like this:
- You don’t have to be the best.
- Go back to basics in the courses.
- Keep singing, even if you feel like it’s to an empty theatre (hold on.. I thought we were talking about online courses? We are! Listen to the podcast to find out what we mean about singing to an empty theatre).
- DIY – Do It Yourself (mainly because nobody is going to do it for you)!
- Pricing your courses!
- Push over Perfection. Not push yourself over perfection, it's like a fraction, choose push over perfection. Big difference. We explain it in the podcast.
Shay and I also answer questions in this podcast that beauty boss babes like YOU probably have! Questions like...
Which online teaching platforms are good and NOT expensive?
How much time do you spend doing brows versus spending time on course creation?
How much time do you invest in supporting all of your students?
We’re aiming to bring your attention to where your attention is focused in this episode. It always goes back to seizing the day! Opportunity is everywhere. If you’re looking, you’ll find it. But that’s if.
One of the major things that Shay and I have learned over the course of us doing online courses, especially during this time, is that we take opportunities by asking ourselves, “What do you have to bring right now to the current economical climate that will diminish fear?”
It’s all about serving others.
Whether or not you’re trying to create an online course, there’s a lot you can gain by listening to this episode.
Listen!
Here are the episode highlights:
‣‣ [08:25] Quick tip from me about how to maximize opportunity in this uncertain pandemic season can be found at this minute mark.
‣‣ [13:30] Shay Danielle enters the ring! Right here, Shay Danielle and I catch up on a few life updates and mini nuggets of wisdom.
‣‣ [17:55] Here's exactly where we start talking about the 6 things we wish we knew before creating an online course.
‣‣ [18:07] Shay Danielle talks about the first thing we wish we knew before creating an online course--Number One: You Don't Have to Be the Best.
‣‣ [19:54] At this minute mark, Shay talks about Number Two: Go Back to Basics With Your Online Course.
‣‣ [23:29] Number Three: Keep Singing is talked about here (and it'll clear up every ounce of confusion you have about how this could be related to permanent makeup)
‣‣ [26:00] Here's where I give you a few quick tips on what to ask yourself in creating your online course, and Shay also chimes in with a few Instagram promo ideas.
‣‣ [29:26] Shay brings up the point she's most excited about, which is Number Four: Do It Yourself, right here!
‣‣ [34:37] Here, Shay and I answer the question "What online teaching platforms are good and not expensive?"
‣‣ [37:15] Number Five: Pricing! Everything that you need to know about pricing your online course can be found at this minute mark.
‣‣ [38:58] Psst... here's the pricing formula!
‣‣ [44:45] The very. last. point! Number Six: Push Over Perfection. Shay dives into what this means and how to utilize it.
‣‣ [50:04] Here's where I ask the important question: What do you have to bring right now to the current economic climate that will diminish fear?
‣‣ [52:03] Serving people. So important. Here's where I talk about why.
‣‣ [53:26] Here's where we answer the questions, "How much time do you spend doing browse versus spending time on course creation," and "How did you transition from seeing less clients and not feeling guilty about letting some clients go?"
‣‣ [56:05] "How much time do you invest for supporting all your students?" Shay and I answer that question here.
‣‣ [59:26] Should you be charging less for the course if you're demonstrating technique on practice pads instead of on a live model? Great question! We answer that here
‣‣ [1:00:40] The last question answer in this episode is, "What do you do if you've invested in a course a while ago and never actually started because you still don't feel prepared?"
GIVE ME THE 6 TIPS TO CREATING AN ONLINE COURSE! (Listen Here)
I'm so thankful that I got to sit and talk with Shay for this podcast! You can keep up with her by following her on Instagram right here! You can also take classes at Shay Danielle Academy Online at this link.
You can follow me, Sheila Bella, on Instagram @realsheilabella!
Here are the links that were mentioned in the podcast!
FOR MY LISTENER BOSS BABES
You can enjoy this podcast by downloading it on iTunes here.
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FOR MY READER BOSS BABES
You can enjoy a transcript of the podcast here.
Sheila Bella:
Six Things We Wish We Knew Before We Created Online Courses. If you're sitting at home and you're thinking, toying with the idea of creating an online course, or maybe you're in the middle of one, or maybe you already launched it, you cannot miss this. Shay and I break it down, no filter, right here on Pretty Rich Podcast. So excited for this episode. Let's go.
You're listening to the Pretty Rich Podcast where you are totally the heroine of your own story. I'm your host, Sheila Bella, and I built a seven-figure PMU biz without a degree, without a fancy website, or a sugar daddy. And if you and I hang out here long enough, you're going to start to believe that you can do it too because you really can. I know you think I don't know you, but I do. I really, really do because I am you, and I believe we're all on the same journey together. My perfect job didn't exist, so I created it. The job I wanted wasn't hiring me, so I skipped the line and hired myself as CEO. Just like you can. So consider me your secret beauty biz BFF. In case you need to be reminded that power is never given to you, you just have to take it. Are you ready to be the boss? Let's jump in.
Hey, friends, it's Sheila Bella. I hope you guys are learning something, learning new things during this quarantine season. I myself have picked up some new habits that I think I'm going to carry with me even back into normal "life". One of those things is having dinner with my family. I've realized how much I've neglected just having a nightly meal with them. It's not like we weren't doing it. We were doing it maybe twice a week, honestly sometimes, or three times a week at most but, ah gosh, it has just been so nice to finally have this nighttime routine that I never had.
I always talk to you, guys, about a morning routine, but I didn't talk about the importance of having a nighttime routine because I didn't have one, and thanks to the coronavirus, oddly enough, I have one now. And part of that routine includes having dinner with the family with my phone off or in the other room. It's so, so important to be present, and I have to say my two kids are thriving. And if you, moms, kind of feel the same way, if you do, send me a direct message on Instagram or repost this part, just so I know I'm not alone. I realize how much I've missed, and I'm just so grateful that this slower-paced season has really opened my eyes to exactly how much I already have.
Thanks so much, guys, for hanging with me here on Pretty Rich Podcast. I'm so grateful for this community and for you, guys, who have really kept me going, who've kept my purpose going throughout this time. I have a really great episode. It was actually a live that I did with Shay Danielle on Instagram, and we talked about the six things we wish we knew before we started creating online courses. And as you guys know, I am in the middle of my online course workshop of teaching it live, and I am just having so much fun just pouring my heart and soul into these students.
For those of you who don't know, online course workshop is my program, a brand new program that I've created, that I'm so passionate about, because I understand the need to pivot right now during these uncertain times and the need for beauty entrepreneurs to learn how to profit from home and make money from home because you can't go to work. But guess what? Your clients are still online, students are still searching for information on the Internet and online courses right now are killing it.
eLearning is said to be a $4 billion industry by year 2026, and I'm just saying why can't you be a part of that? You should be a part of that. So, if you're interested in checking it out, go to online course workshop sheilabella.com/onlinecourseworkshop. I'm going to put the link in the show notes. You can still join and rewatch the live calls. I'm telling you, guys, the reviews for this thing, the feedback that I've been getting from all the students has been so amazing. It feels so good to listen to these reviews, to watch them, to read them because everybody is saying how this course is totally underpriced, and I agree. But you know what, it was my way of contributing to our community, my way of imparting my skills in order to ensure that our community thrives even during this season.
So, before we get to Shay Danielle, I want to read the review of the week, and I just want to thank you, guys, for going on iTunes and leaving me a five-star review and giving us feedback on the show because this is a collaborative effort, and this show is 100% free. The information that you're getting here is 100% free and we work so hard to give you, guys, the best information at your fingertips. So, if there's any way at all, you're like, "Sheila, this was a great episode. You really helped me shift my mindset or gave me actionable strategies, how can I thank you?" You can thank me by leaving a five-star review, and even if it's something short on iTunes, I would really, really appreciate it because it helps the show rank so that more cool people like you can discover it.
So, the review of the week comes from SkinPro Holly. She says, "Very good information. I started following Sheila on Instagram and then I found her podcast. I am an aesthetician, and I have my own business. I love the beauty business information she puts out there. She's also a woman of faith, and that is a plus." Ah, thank you so much, Holly. I really appreciate you taking time out of your busy schedule to leave me some love. It means so much and it means the world to me, you guys, when you share this episode on Instagram or Facebook or whatever and you tag me.
I love to see what takeaways you got from this episode. I love seeing you, guys, share it with your people because it really helped you and you know what? Girl, this podcast live sometimes, sometimes you're like, "Am I talking to anyone? Is this reaching anyone?" Because it's just me and this microphone or this set of headphones right now, and you don't know until you get that validation that hey, it really helps somebody out, when you read a review or you see it on Instagram, so thank you so much for that.
And one more thing before we get to the replay of mine and Shay's Instagram live. I wanted to address something that I've been observing a lot lately. I am seeing far too many business owners avoid the words coronavirus, quarantine, COVID-19, pandemic entirely. Like entirely. I'm talking about on their social media or whatever content or course they're putting out there into the world. And I think it's understandable because for a lot of business owners, these words are just negative, and they don't want to bring any negativity into their brand, or perhaps this whole pandemic experience has been so traumatizing for them that they can't even bring themselves to say the words COVID-19, coronavirus, pandemic.
But I dare say that in order for your message to be heard during this season, in order to pivot your business to fit the times, you need to also pivot your marketing, your messaging, your products, your pricing, your everything because times change and people do, too. I want to encourage you to address the elephant in the room. If your goal right now is to connect with your clients, your followers, your students, be relevant, face it. Face it with them because half of the individuals will freeze and not pivot. And the other half will catch on and pivot early. And this will create the haves and the have-nots.
Guys, I have friends who are breaking records right now, financial records. I have a good friend who just hit her first $200,000 month. By the way, Facebook advertising is cheap. I know people who spent less than $100 on Facebook ads over the weekend and had a five-figure weekend passively, and I'm telling you this so that you know that it's possible. It's important for me to tell you, because right now the news and your friends will lead you to believe that it's not possible. That's your paradigm. Everybody around you says that there's no money, but mine is different, and I'm not saying that mine is any better or more factual than yours. I'm just saying that the reality is probably a blend of the two.
And for me personally, any podcast I listened to or post I read that doesn't address what's going on in my head and this huge thing that the entire world is dealing with feels out of touch for me personally, and it kind of feels like this is an old post or this is an old podcast or this training isn't for me right now. You have to make every piece of marketing applicable to the pain points that people have currently. If you do that, not only will you be heard, you will be in demand.
This is hard, it is, and I wish I could say that this is fun. Parts of it are fun, parts of it suck, but know that you're not alone. We're all in this together, and we're going to come out of it together. And speaking of together, here we go. I'm going to play you, guys, the IG live that Shay and I did last week, and we themed it bubbles and brunch. We were having a virtual brunch and mimosas basically on IG live in our pajamas. So, just so you know, that's what we're talking about. Here we go.
Hello. Hello, good morning, good morning. I just woke up. No, obviously not. Alexa, stop. Oh gosh.
Hello, everyone. Welcome to Bubbles & Brunch. What up, Leslie? What up, Paulina?
And today, we have a very special guest. Okay, we're kind of doing this together. We have a very special guest, one of my not-so-secret PMU besties, Shay Danielle. I'm so excited that you, guys, have joined us today. We are going to spill the beans, spill the tea, the millennials call it tea. Yes, oldies like me call it beans. Okay, the rice, because I'm Asian, spill the rice tea. I don't know. I was just getting nuts, it's taken a bad turn, on the six things we wish we knew before we started creating online courses. And right now, online course creation is on the rise.
Online courses or eLearning is set to be an almost $4 billion industry by year 2026, so if you've ever thought about creating an online course, you should have created one yesterday, and I feel now a lot of us in the permanent makeup industry are now realizing that, "Oh, it's better to have multiple streams of income, right? That's real security." And I'm so excited to be chatting with Shay Danielle. I'm obsessed with her. I know you are too. I text her in the middle of the night sometimes. She's like, "Sheila, stop bothering me." Okay, and she's going to bring on her share and her experience and her expertise of being a profitable successful online course creator for the beauty business almost.
Bring her on right now. Oh, here it is. Am I doing this right? [inaudible 00:13:36] PMU. Yes, I'm following instructions. We are waiting. Oh my goodness. How cute are you right now? Did you just wake up too like me?
Shay Danielle:
I literally just rolled out of bed, I forgot to set my alarm, so I'm here. I'm sorry I don't look my best but this is what you get. This is it. Okay, we'll make it work. There, it's cute photo.
Sheila Bella:
Wow, different ring light next to your bed all the time, like me?
Shay Danielle:
No, this is just my natural morning glow.
Sheila Bella:
Right, right.
Shay Danielle:
Yeah.
Sheila Bella:
Because I don't have a ring light.
Shay Danielle:
No.
Sheila Bella:
[inaudible 00:14:13] no, please, please. [inaudible 00:14:15] Let me just... The phone just floats. It floats.
Shay Danielle:
Yeah, exactly.
Sheila Bella:
Just handspring, anyway. Relatable, #relatable. Anyway, cheers, babe.
Shay Danielle:
Cheers.
Sheila Bella:
I'm so excited. It's 10:00 AM.
Shay Danielle:
If nothing else, this is an excuse for everyone joining us to just feel okay with having cocktail this early.
Sheila Bella:
If you, guys, don't have your mimosa in hand, go get it or your champagne or your bubbly in hand. This is Bubbles & Brunch, hello.
Shay Danielle:
Hello.
Sheila Bella:
I don't even have the brunch.
Shay Danielle:
No.
Sheila Bella:
Just the bubble.
Shay Danielle:
We skipped the brunch, we just go straight to bubbles.
Sheila Bella:
We should just call it bubbles.
Shay Danielle:
Just bubbles.
Sheila Bella:
Bubbles life. Okay, I swear, I haven't been drinking at all, okay?
Shay Danielle:
No.
Sheila Bella:
That's it. Just it.
Shay Danielle:
Yeah. [crosstalk 00:15:08].
Sheila Bella:
Hey you, guys, thank you so... Hi, dad. My dad's on here.
Shay Danielle:
Aw.
Sheila Bella:
Remember on Instagram Live. It's his birthday this Sunday.
Shay Danielle:
Happy birthday, dad.
Sheila Bella:
We're going to have to do a drive-by. I'm so excited to have you on here because we are talking about all things online course creating, and I feel like everybody is just hanging out right now at home, wishing they were doing PMU, but they're doing latex. And so I'm sure a bunch of people are like, "I should record this, this is really awesome," and its online courses are a great way to make passive income while you sleep, right?
Shay Danielle:
Absolutely, yeah. There's nothing better than watching Netflix and hearing your phone makes sales, just while you're watching Netflix, like cha-ching, cha-ching, cha-ching, there's nothing better.
Sheila Bella:
It's awesome. I remember one particular time I was having lunch with you, your phone was going like ping, ping, ping and I was like, "What is that, Shay?" You're just like, "Sales, it's sales."
Shay Danielle:
I love that sound.
Sheila Bella:
Yeah.
Shay Danielle:
Who wouldn't?
Sheila Bella:
I know. I don't even silence it in the middle of the night.
Shay Danielle:
Mm-mm (negative). No, I love it.
Sheila Bella:
[crosstalk 00:16:27] sweeter dreams.
Shay Danielle:
Yeah.
Sheila Bella:
I turn it up really high. Well, it's true though, and it's also a great way for people to share what they've learned and their passion, and it's given me a lot of purpose, to be honest. I'm just so into what I'm creating and what I'm sharing, right?
Shay Danielle:
We need an outlet like people like us, imagine we had to keep it all in. The money is great, but if I had to keep it all in, I would be like a sad, bored version of myself. I just need to get it out. People are like, "Are you a robot?" and I'm like, "No." "Do you sleep?" "I do." But when I'm not sleeping, I'm creating because I just love it so much.
Sheila Bella:
Yeah, you're a natural artist and also, I think a natural teacher.
Shay Danielle:
Thanks and I love teaching. Yeah, it's so much fun. It's amazing to connect with people and online learning gives me the opportunity to connect with way more people than I could physically connect with, like for one-on-one trainings and what have you. So, if you've got the knowledge why not share it. There's so many people out there craving that knowledge, they really are so.
Sheila Bella:
Yeah, I could hear you. I can keep going on and on with you about this.
Shay Danielle:
I know.
Sheila Bella:
Because we could talk about your definition for success, which I love, which is time. I'm like, "Uh." The first time you told me that, it almost made me cry.
Shay Danielle:
Yeah.
Sheila Bella:
Almost made me cry. It always plays in my head.
Shay Danielle:
I think because you probably relate to it. So many people do, right?
Sheila Bella:
Yeah. It's time and that's exactly what online course creating has given you and I, it's that time. So, without further ado, I want to get to-
Shay Danielle:
The good stuff.
Sheila Bella:
... the first of the six things that we wish we knew before we started course grading. Okay, so number one on our list that I don't have right now because I'm off the cuff, right? I'm a professional. Number one, you don't have to be the best. So, for people who are sitting on the idea of an online course, but you're thinking like, "Oh, I'm not the best. Why would anyone ever buy from me? I'm not the best in the world, I'm not an expert at this." You don't have to be the best, you just need to be an expert in your process. So whenever I create an online course like the one I am doing right now is how to create online courses, it can get really emotional especially for me, because all of your frustration and expensive investments and the hard lessons that you learned is all wrapped into one thing which becomes your baby, right?
So basically, the bottom line is, can you help save someone else time, confusion, frustration, or money? If you can, it means you're an expert in your process of doing that, you're an expert at those things. And to be honest, people can learn powder brows from a million different people or online course creating from a million different people, but why would somebody want to learn from you? The reason why somebody would want to learn from you is because you connect the dots for them perhaps in ways that other people can't, right?
Shay Danielle:
Yeah, which kind of leads me into our next point which is talking about going back to basics with these courses. So sometimes course creation can be a little overwhelming because for me, especially when I first started, I'm like, "But people must already know this." That's what I kept thinking, right? Like this is basic knowledge, this is simple for me, for me, not for everyone else. So, you have to imagine where you are. Maybe it's not where you want to be in the future but where you are now, you're still ahead of someone else. They were you a year ago or two years ago, so take what knowledge you have, even if it does feel like basic knowledge, and put that out there because what's basic to you is not basic to everyone else, and I've learned that through creating my courses.
Shay Danielle:
Something as simple, like if we're talking about PMU courses, something as simple as correct ways to hold a microblade, I don't even go over that in my courses, but I should because a lot of people maybe they're holding it a funny way because that's how they learned originally and if it's advanced online education, you're showing them other ways, you're showing them your ways, like Sheila had said, right? So, not thinking that you have to be an expert, like you were saying, at a certain level, you can bring it back down to the basics because again, those basics to you are not basics to other people.
Shay Danielle:
So don't worry about, like Sheila was saying, if you are good enough or where you're at right now because you are more advanced than other people that are wanting to learn from you. And if you have people sending you DMs asking you simple questions like what pigment was that? What blade do you use? Do you shade after your strokes or before your strokes? That means they want to learn from you, they're asking you, they're reaching out to you to ask those questions. So, yeah, don't be afraid of starting with the basics and then building from there.
Sheila Bella:
That's so true. That's the best indicator too. If people are asking you the same questions over and over again, you should probably create a course around that. That would be your most profitable course idea. And I love what you said about going back to basics because... What is that quote that [Dinette Mae 00:22:02] told me that I just love, it stuck with me? When you're inside the box, it's hard to read the label. To you, it's just like, "Ooh, I'm just getting here." Right? So you don't know, you should ask people.
Shay Danielle:
Yup.
Sheila Bella:
And sometimes we're so close to our magic, and to us it's not magic, because to us-
Shay Danielle:
Exactly.
Sheila Bella:
... it's just normal, our genius is just normal, and then you show it to somebody else and then they're like, "What?"
Shay Danielle:
Yeah, mind blown, like mind blown. They're like, "I never learned that in my fundamentals course," or like, "I never thought about doing it that way." And you made their life easier, right? You've showed them something that's simple to you that now they're like, "Oh my gosh, my life is so much easier now" or, "My work is looking so much better. My photos look better." Whatever it is that you're teaching them, simple little tweaks make a huge difference to these people that don't know what you know.
Sheila Bella:
Right. That's awesome, and I bet once you get that feedback, that initial feedback from somebody, you're like, "Ah, I'm so worth it."
Shay Danielle:
It's the best, it really is the best. When I get messages that people say, "I spent $4,000 on my two-day course and learned more in four hours from you," that's the best. It's the best feeling. I love it so much.
Sheila Bella:
Yeah. It's a dopamine hit.
Shay Danielle:
It is.
Sheila Bella:
Why not? Okay. Number three. My tip is to keep singing even if you feel like it's to an empty theater. So, consistency is key. So keep posting, keep talking about it, keep educating people, keep going live, even when you think nobody is watching. For building a personal brand for Shay and I, it took years of just continuing to post, right? Shay, I know you're bigger in YouTube. You have huge following on YouTube, and I just kept going, I just kept singing, I kept posting, I kept going live, I kept promoting even though there's only three likes.
First of all, you guys, three likes or three people DMing you about that. That's a big deal for people who are like, "I don't have enough followers." So, there's a common saying in the business world that goes around that all you need is basically 1,000 brand loyalists to survive and not even just to survive, to thrive. So for those of you who are like, "I don't have that many followers," take the amount of followers that you have, whatever that number is, and turn that into paying clients. I mean you'd probably be super ecstatic, right?
So, I think that's super important to not get discouraged, to continue to be consistent. You can't get bogged down by the vanity metrics, right? You can't and also, with that said, I know I said to keep singing, but make sure you're singing the song that they're requesting, right? So, create content that you think that they're actually searching for. If you create content that's all about them, and not you, all about them, make sure that you are thinking about your ideal students and what their problems are, what their pain points are. And if you're diminishing fear even before they enroll in your course, I mean, you'll have a subscriber, you'll have a follower, you'll have an audience member, you'll have somebody opt in to your email list, and those are the people that you can potentially teach once you do launch your online course. So keep singing and make sure you're singing the song that they're requesting.
Shay Danielle:
Yeah, that's so important. If you're trying to figure out what course you want to launch or create right now, if you're in that phase, don't think of it as, "Okay, what would be the easiest course for me to make? What could I push out there the fastest?" Don't think of it that way. Think about what are the requests like? What are the questions that I'm getting? What are the needs of those followers? Right? Yeah, very important.
Sheila Bella:
So, so important. A really great tool for that is to ask your followers, first of all.
Shay Danielle:
I love running polls. I love running polls, asking, "What course do you, guys, want next?"
Sheila Bella:
What do you want? What are your pain points? What's frustrating you the most? And then another thing that I'm starting to play around with is keywords. So, I use a tool called Keywords Everywhere. It's a plugin for Google Chrome, and you can literally type in keywords onto Google and find out how many people are searching it-
Shay Danielle:
That's cool.
Sheila Bella:
... if people are even searching it. So I think if your niche is like permanent makeup or microblading, see what people are searching and what volume and then I would create something that would answer those questions because Google, first of all, the number one job of Google is to put in front of you the most relevant blogs, the most relevant videos and images that will answer whatever it is that you type. Google is so amazing. If we really stop and think about it, it is crazy, it's crazy amazing. I can type in pink ferret and get that image or that article or that video, right? Just like that. It's incredible. So, I would create contents that people are actually searching for, and I would build your course idea around known problems. That's what I would do.
Shay Danielle:
Yeah, that's really important. I tend to forget about Google a lot of the time because my focus is so much on my peeps, my family on Instagram, right? I live in Instagram and anything else is like outside of my bubble. But when I look at the stats at how many people end up coming in from Google searches, it's mind blowing. It really is.
Sheila Bella:
It is.
Shay Danielle:
It's important.
Sheila Bella:
Really, I'm going to plug somebody, io.seo. He's great with SEO. That's not my area of expertise, but he's great. And I have to say the importance of being on a platform that's more searchable than Instagram is pressing on my heart more and more every single day. Because Instagram isn't as searchable as like, let's say, YouTube or podcasts are more searchable actually, so I'm glad I have a podcast or like blogging. So, I know Instagram has been a very lucrative funnel for you and I, but now I'm like, "Oh, it would probably be even more powerful if I paired that with something that was more search engine optimization friendly, if I've paired it with that."
Shay Danielle:
Yeah, think bigger than the gram.
Sheila Bella:
Quarantine project, like I need more. Okay, next point.
Shay Danielle:
Okay, my next point is the one I'm pretty excited about and it's do-it-yourself. So, gone are the days where you have to pay people a lot of money to create platforms for you and graphics and get your professional film crew in and then have them edit it for you. That would cost a lot of money to build out an online course if you did it that way. You don't have to do it that way. You can do it yourself. And for those of you, guys, that have taken my courses, a lot of them, especially the more recent ones, I've done by myself with no help whatsoever.
Shay Danielle:
And that's because right now, we don't have the option of having help. But so much of it is filmed on my phone. I edit it myself, I create my own graphics, I do my own video ads. All of it is just done in my jammies in bed or on the couch while the kids are playing. It's simple. It's really not that hard. It can be done yourself and so don't think that you need to hire out and you don't have the means to do it, you don't have the proper professional lighting. I don't either and I make do and you guys love the courses. So I don't know, a lot of people think that it's this huge project, but if you break it into little pieces and realize that it can be done a lot of the videos I edit from my phone like these-
Sheila Bella:
Yeah, we do.
Shay Danielle:
Yeah.
Sheila Bella:
What's your favorite video editing app on your phone because I have a few.
Shay Danielle:
If it's like vlogs, I'll do it on iMovie. I also really like InShot. I really like Filmr, F-I-L-M-R, is really good. Yeah, those are the ones I-
Sheila Bella:
[crosstalk 00:31:05] just ask, does your husband help you?
Shay Danielle:
Yes. So Blair helps me. He doesn't do any of the filming or editing. He's not technical like that. But Blair manages all of the backend of my business, all of the stuff that my brain has not been built for. So I could not do any of it without him. But we are very different. Like if you guys saw that post recently about the shoe, is it blue or green or is it like pink and gray? He sees like the green and blue, I see the pink and gray so we are built very different, but we complement each other and the business so well. So yeah, he's a huge help for sure, but not on the technical stuff. That's more me. He's the business stuff.
Sheila Bella:
And to add to that, sometimes or not sometimes, all the time actually, it's more lucrative when you do it yourself.
Shay Danielle:
Yes.
Sheila Bella:
What do you think it is, Shay, because also just to back that up, I do a lot of things myself too so I do have a team. But there's a lot of things that I taught them. I taught them how to edit, how to use Mojo, Mojo the app, or how to use Canva and stuff like that. So a lot of it I do do myself but what do you think that is? What do you think that is I feel like where you and I relate on how like, "Oh, we'll just do it ourselves"?
The other day, even for the graphic for this Bubbles & Brunch, we edited it ourselves. And you were like, "Hold on, hold on. Let me edit my photo again." And then you sent it to me and then changed the background. What is that you think about [crosstalk 00:32:45]?
Shay Danielle:
I don't know.
Sheila Bella:
I feel like the gift of that is that it allows you to work faster to get things out sooner when you're not waiting on professionals to get it back to you, just being scrappy about it.
Shay Danielle:
Yeah, and I think we're both perfectionist to a point. We'll talk about that in a little while. But a lot of the time, I find if I hire out, look at you down in the hatch. If I hire out, I end up redoing it or tweaking it or adjusting it myself anyways, because that's just the way my mind works. I have a vision and so it's very freeing to be in control of all of that. What you put out there, and I don't put anything out until it's ready to my level of happiness. It has to be you know, so I don't focus on anyone else's. Just when it's ready and when I'm content with it, it's good to go in. Until then, I tweak and I play until it's perfect to me and then it's perfect for you, guys.
Sheila Bella:
I think that's why people love it because they can feel your essence, your personality through everything you create. And I love it too. We have a couple of questions.
Shay Danielle:
One time someone said, "I could hear," on my voiceover of my videos, "I could hear your kids in the background." You would think that I'd be like, "Oh my god, that's so embarrassing," but I'm like, "Yep, that's what happens." I'm doing a voiceover and my kids are probably screaming and fighting over there. That's real life and we'll talk about that in a bit, too.
Sheila Bella:
I think people probably find that more comforting.
Shay Danielle:
Yeah, I think so.
Sheila Bella:
And relatable. Yeah, like my kids are all over...
Shay Danielle:
That's what I tell myself.
Sheila Bella:
... our podcast. I know, that's what I tell myself too. They're all over my podcast and I'm like, "Guys." We have a thing in the house. Like it's podcast voices. [crosstalk 00:34:31]
We have a couple of questions.
Shay Danielle:
Oh, there's probably time. We're missing so many comments in here. I'm going to read them all after.
Sheila Bella:
Jack would like to know, which online teaching platforms are good and not expensive? So my favorite platform is Kajabi. It sounds like wasabi but it's Kajabi. Just go to sheilabella.com/kajabi with a K and you'll get a 14-day free trial, I believe. That's what I use. I think that the price works itself out because you can do email marketing, it can host your website, it can host your membership site. If you want a membership site, it can host your freebies and your opt-ins and your landing pages. I mean it's really just like a one-stop shop so I love it. It's sheilabella.com/kajabi with a K.
Sheila Bella:
But Shay, you use Thinkific, right?
Shay Danielle:
Yeah, so I use Thinkific. There's also Teachable. There's a number of different platforms I think that they're all fairly comparable aside from Kajabi. So Kajabi is like an all in one. I spend money monthly on my website, I spend money monthly on my email marketing platform, and then I spend money monthly on Thinkific so I guarantee if I group all that together, Kajabi would charge way less than what I'm paying it right now. So don't think of it as like one being more expensive. Think of it as a whole and what you can achieve. I'm too far in now to change. I wish I would have known about Kajabi back when I started but everything lives on my platform now. So I'm there to stay for a while.
Sheila Bella:
But you're doing well.
Shay Danielle:
Yeah, it's well, it's going well.
Sheila Bella:
You're doing well.
Shay Danielle:
Mm-hmm (affirmative).
Sheila Bella:
And then we had another question. Who was that? What the hell is on your head? Mine is a Turbie Twist.
Shay Danielle:
Mine's my face mask headband that I use.
Sheila Bella:
I love it.
Shay Danielle:
Yeah, it keeps my hair back usually when I am doing my face mask, but this is Bubbles & Brunch so you're just maybe a little late to the party. But we're here, we just rolled out of bed.
Sheila Bella:
We're here.
Shay Danielle:
Just rolled out.
Sheila Bella:
Okay, and then another question. Oh, Violet. Violet said, "I think the most important thing is to love what you do. When that happens, we automatically spend the time to learn how to do things." Oh, so good. "Many people just want to do it for money. If you're just doing it for the money, it's not going to work." So true, Violet, and I think people can can see through that, for sure. We can.
Shay Danielle:
Yeah, so true, Violet, so true. Hi Violet.
Sheila Bella:
Next point. Oh, speaking of money.
Shay Danielle:
Money.
Sheila Bella:
Speaking of money, next point is pricing. So people want to know how to price their online courses, how to price their digital product. And I think it could be really tricky because you're like, "I don't want to charge too much," or people might actually feel guilty, I think, for charging at all, right? So for those of you who feel that way, type one right now in the comments. If you feel guilty for charging more, especially during this time, type one in the comments.
Sheila Bella:
I'm here to tell you that, listen, it's okay to get paid for your purpose. And I feel like that's where the disconnect is because it does feel so good. It does feel so giving. Whenever I create courses, I feel like dang, I just want to give it away for free and that's the nature of my heart. Like, I want to give this away for free. I business coach strangers when I meet them at parties or when they come over for dinner and all of a sudden, we're coaching and then I have a business plan for them and stuff like that.
Sheila Bella:
So it feels natural just to give it away, right? So whenever people are spending time with me, I'm coaching them. I am, I'm sorry, it's my nature, it's what I want to do. So it's weird having to charge for it. But the truth is, you should get paid for your purpose. There's nothing wrong with it. So let me show you guys a simple formula that I use when it comes to pricing products and also show you why you should get compensated for that, why it's fair.
Sheila Bella:
Okay, so the simple formula that I use for value-based pricing is cost plus income minus barrier equals essentially your price. So if you think about cost, cost is basically think about what is it costing the potential student or the student to not have that solution. So, think about, let's say, your solution was color correction, right, color correction and like crisp hair strokes on brows. So what is it costing that student to not know that?
Sheila Bella:
So let's say, she's doing clients left and right and then they're all coming back blurry and ashy and blue. What is that costing her plus your desired income. What do you want to be making per month? Think about a number that you want to be making per month that would make you happy, that would sustain you because you can't work for free, right? You don't just give this stuff away for free. And by the way, people who don't pay don't pay attention. How many free webinars or free things have you guys downloaded, especially during this quarantine, that you haven't even paid attention to? There's probably like a bazillion. But I'll bet if you paid even just $5, you take it more seriously.
Sheila Bella:
So, it's cost. What is it costing that student plus, what is your desired income minus the barrier? So the barrier is basically, what is everyone else charging to have this problem fixed? So I would do a Google search and see what is your going rate for solving this problem. If you go on Amazon, what is the going rate for books on solving this problem, much less one-on-one coaching on this problem, and look at the economy too. Are people willing to shell out that kind of have money right now? Where are people at? So take all those things into consideration. So it's cost, what is it costing your client, your student, to not have that problem fixed, what is your desired income minus, take into consideration all the barriers, what is the going rate? What does the economy look like right now, and then you have your price.
Shay Danielle:
That's a lot of great information that you guys [crosstalk 00:41:24] in this library here.
Sheila Bella:
Sorry.
Shay Danielle:
No.
Sheila Bella:
Because I'm teaching it in-
Shay Danielle:
Speaking of free information, free courses, here you go, free knowledge.
Sheila Bella:
So yeah, that's true. Because I'm teaching this in an hour and a half. I'm teaching this in my course, online course workshop.
Shay Danielle:
Yeah, we'll see a bunch of you in there, I'm sure.
Sheila Bella:
I know. I've seen a lot of our students in here. So online course workshop is where you just got a little taste of the lesson that they're going to have today of how to price your course. It takes beauty entrepreneurs just like yourself and it teaches them how to create online courses from start to finish. And Shay was our guest in there last week and she shared a little bit about her success story about what her online courses have done for her and her family. So we'd love for you guys to join us in there. It's literally like I'm holding your hand through everything and I get really emotional about this course because I've really poured my heart and soul into it. I have and I think about…
I'm sure you feel that way about your courses, Shay. You think about all of the heartache that you went through, like I do, all the heartache, all the mistakes, all the frustrations, all the confusion, all those times where you laid in bed looking at the ceiling, wondering like, "Oh my gosh, am I doing this right? What am I doing wrong?" I've taken all of those times in the last couple of years and then I poured it all into this one baby, this one course that I feel like I'm speaking to my younger self. I'm like, "Here, here, here you go. Here, you don't have to cry. There you go, there you go."
Shay Danielle:
It's like Sheila gives you this smooth road. You just have to ride your bike on a smooth road. I went on like offroading to figure things out on my own. It was. It was like bumps and bruises and scrapes and scratches. And this is like just a smooth road. Can you imagine if someone had this course out there when we tried to do all of this on our own?
Sheila Bella:
I know.
Shay Danielle:
You have no idea. It's amazing.
Sheila Bella:
I know.
Shay Danielle:
But you guys, if you join us, you'll know what it's about and the reviews and what people are saying is that they are absolutely shocked at what they pay to get into this program, this workshop, and how much knowledge. The last lecture was two hours and I sat there in complete awe. I was like, "Is this the correct price? Like for real?" This is insane. It's absolutely insane. If this is something you guys want to get into, there's nothing like it. So I'm so proud of you, Sheila.
Sheila Bella:
Thank you.
Shay Danielle:
It's an incredible, incredible workshop.
Sheila Bella:
Thank you. I'm sure you feel this way about your courses too, Shay, but yeah, you really get emotional because you're like, "Oh, I wish somebody would've told me this."
Shay Danielle:
They're like little babies.
Sheila Bella:
It is.
Shay Danielle:
It is. Each course is like a newborn.
Sheila Bella:
Yeah.
Shay Danielle:
And then launch day is like their birthday. It's exciting. You push out your course. A lot of contractions before that, but then it comes out.
Sheila Bella:
So many analogies here. So many analogies. Right now, it's about $108, 108 US dollars if you use the code adapt. It's normally 158 but if you use the code adapt, it's 30% off. Just go to my link in my bio, it's there. Thank you.
Last point, oh my gosh, we're at the end?
Shay Danielle:
I know, so much fun. Okay, the last point is one that I think is obviously quite important and it's kind of a hard lesson to learn, but I wanted to try and word it in a way that sums it all up. And I wanted to talk about push over perfection. So perfection, it's a killer. It really is. And a lot of us in this industry are perfectionists. Just by trait, that's how we are. And so when is your course going to be good enough? When is your idea going to be good enough? When is the content going to be full enough? When is the video going to be sharp enough? When?
If you're aiming for perfection, you're just not going to get there. And time is of the essence, speed wins. It really does. And like I say, like in my courses, a lot of them are filmed on my iPhone or the sound is a little off and maybe I'm a little echoey and that's okay, because you're still getting the content that they need to them. They're not worried about that little nitpicky stuff. That's really not the case. They're engaged in you just like you guys are engaged in this conversation, like we're talking to you. That's what it's about. It's about building a connection through the screen which you can do, you absolutely can do.
So really trying to take that out, take that perfectionist in you out a little bit. You still want it to be great, you still want to hit excellence, but try not to be so, so hard on yourself. It's one of my biggest pieces of advice when it comes to creating content is trying to let go a little bit of that.
Sheila Bella:
Somebody just asked, Blueprint Beauty Co., that was one of my questions. How much time is spent on tweaking, editing, content creating, et cetera?
Shay Danielle:
It really depends. It depends on what type of course you're creating. So I have like two styles of courses available on my website and that would be like the big all-inclusive courses like lip blush or powder brows where you're learning like they are advanced, we call them advanced only because we don't recommend them for people who have no experience. However, they include fundamentals. So that's everything from start to finish. They're big, big courses. The price point reflects that.
The smaller courses that we have like the little mini workshops, I just launched one that's $29, and it did so well. And it is. It's basically like I could have given it away for free but there's a lot of value in it. So I thought, "Okay, I'll put a little Starbucks price tag on there," what I spend on my coffee runs in the morning. And that was major passive income for me while other people felt like they were getting the best deal in the world. It's a win-win.
Sheila Bella:
It's such a win-win. That's a win-win.
Shay Danielle:
Yeah, so if it's a smaller course and things like that, I could focus that one whole day. I could film in the morning, I could edit and I could do it. I break it up a little bit and I spend time with the kids and I work on it over a few days for these little mini ones, but it can be done. If you sit down and really focus, it can be done in, I don't know, eight hours, six hours, something like that. It just depends. It depends what type of content you're working on. The big, big courses they take time because it's a lot of content, but the price reflects that.
Sheila Bella:
It should, it should, absolutely. Yeah, I think perfection doesn't exist. And if you're going to be a perfectionist, then your business won't exist either. I mean, all you need to do is, honestly, look at all the other people who are charging probably more than you whose product isn't as good. But because they were faster in putting it out, they're "winning," right? Yeah, I definitely think speed wins. Gary Vee says that all the time. Yeah, you're right, people are not concerned about how perfect you look as much as we probably are. For those of you who go live even right now, in the back of your head, you may be picking yourself apart. You may be picking yourself apart. But we have to remember people are technically not picking us apart. They're picking themselves apart.
No one's actually like, I don't know. Some of you, if you are doing this, why are you still watching? I might be looking at the zit that I tried to cover this morning that Shay pointed out through text [crosstalk 00:49:24].
Shay Danielle:
Look at mine. We're twinsies.
Sheila Bella:
Or whatever it may be, but people aren't really thinking about that. People are so concerned and so wrapped up in their problems, in their issues, that all they care about is, are you meeting my needs? Are you serving my needs? Are you speaking to my pain points? Like the blender, I don't know if you can hear, is going on right now in the next room. I'm like, "Jesus Christ, Will, what are you doing? Can you shut the... Don't you know I'm live right now?" But then, people don't really, really care. No, the point is are you bringing value?
What do you have to bring right now to the current economical climate that will diminish fear? How can you solve people's problems as entrepreneurs? It really is very simple. How can you solve problems? And I have to say that I think for a lot of people right now who may be watching, their paradigm is nobody's making money. There's no opportunity out there. It's just hide under a pile of coats and just hope everything works out. No one's succeeding but like my paradigm, my friends, I have friends who have just had record months. I had a friend who just had a seven-figure launch last week. I have a friend who was just completely, completely floored that she had a six-figure launch in the last three weeks for her online course.
There is opportunity everywhere and where it is, is it lies in the 26 million people who just lost their jobs who are looking for a way to pivot. That's where it is, looking for a way to pivot. It's in the people who are sitting at home right now wondering what the heck am I going to do with my eyebrows and my nails and my hair because I can't see my lady for a while. The opportunity is there and opportunity doesn't go away. I'm on a rant. Opportunity doesn't go away. It just shifts, it changes location, and it's up to you, whoever right now that's sitting there feeling super paralyzed to go and get it to go find it. You just need to shift and to pivot.
And right now, obviously, it's online. So that's also why I felt so compelled to offer this course so quickly and launch it super fast because I know it is a need now product. I know that it's something that can really change people's lives and their outlook during this quarantine. So yeah, push over perfection.
Shay Danielle:
All you have to do-
Sheila Bella:
This course isn't perfect.
Shay Danielle:
No, but it's serving the people, it's serving them more than they were expecting. And honestly, guys, all it takes is one course. You got to hook them once, okay? You hook them once and they will buy into your next course and your next course, so just give them value. Is that one of the little ones? There you go. Give them value and they will come back. I can't tell you how many... I think almost everyone that's bought a course from me has bought multiple courses from me because it just took one and they're like, "Oh my god, your teaching style, your layout, blah, blah, blah" and that's it. Now, they're hooked for life because they know what to expect with the next one. So it's easy to create loyal customers through online courses. It really is. If you put a lot of effort into it and you make it that good, they will come back.
Sheila Bella:
Yeah, think about like the amount of trust that that gives. Somebody watching you for even just 15 minutes straight and you're giving them value. I mean, you feel a connection with that video, but it's a real human.
We have some questions here, you guys.
Shay Danielle:
Okay. I think that's all of our really awesome points we wanted to talk about. So let's answer some questions and see what we've got.
Sheila Bella:
Let's answer some questions.
Shay Danielle:
I love doing Q&A. It's my favorite.
Sheila Bella:
Okay, "How much time do you spend doing browse versus spending time on course creation? How did you transition from seeing less clients and not feel guilty about letting some clients go?" [Beautybot 00:53:39] says that.
Shay Danielle:
Good question. So right now, I'm seeing no clients but normally, I'm seeing clients one to two days a week. And then the rest of my time is building content for you, guys. And I just slowly transition so I stopped taking so many new clients because that's and then that way I had more time just to maintain my annual touch-ups and keep my clientele a little bit smaller. And then if the time comes where I'm like, "Okay, I'm going to take some time off the online course. I'm going to go back to clients," I just open my books back up so I kind of have control.
Shay Danielle:
I also have my mom that works with me in the studio so she helps a lot with the overflow of clients. My sister-in-law does brows as well. So we're like a little family unit. We can kind of share clients here and there, but it's been manageable.
Sheila Bella:
That's awesome. I feel we have a little family unit going on too, so you and I have a lot in common.
Shay Danielle:
Yeah.
Sheila Bella:
So with me, I would say go slow. So when I started out, I was seeing seven or eight clients a day, busting my butt, killing myself. And then it started out taking one day off, one day off. And to more working on your business versus in your business because sometimes when you're in your business, it takes you away from being the founder and the visionary and that you can't work on your business. So started out with one day and then it became two days and then three days and then four.
Typically, pre coronavirus, I would go in to do microblading one day a week and then I would only do it for clients who had a specific price point. So I charge 1,500 for brows. And it was either those clients or perhaps like model clients or celebrity clients. Obviously, if I were to pull away right away and only come in just like one day a week, I would be so guilt ridden. But I think gradual exposure is a way to start with that.
Shay Danielle:
Yeah, that's a great idea. My prices are also higher as well. So I'm like, "Maybe if they're higher prices, not as many people will want to see me" but it still happens. I still, yeah.
Sheila Bella:
Right, because you want to give business to your artists, right? So that's kind of how I do that too. So more questions. "The one thing I wonder about after creating a course is how much time do you invest for supporting all your students?"
Shay Danielle:
That's a great question. Very great question. If you are one of my students, you know that I'm constantly in touch with you, guys. So Instagram, I always say is my second home. It's where I live. I live in the DMs and I talk to students all day, every day, all day, every day. We also have an awesome Facebook support group where not only am I in there every day, but the help that I see from each student helping each other, each graduate helping each other is like the most beautiful thing.
So yes, I definitely commit quite a bit of time to continuing to support our students afterwards. But if your course is very thorough, you're not going to have a bazillion questions.
Sheila Bella:
That's true.
Shay Danielle:
And I don't have a lot of technical questions. It's more like, "Hey, what do you think of these lips I did?" And I'm always like, "Oh my god, they're amazing. What color did you use? Tell me." It's just communicating. It's not usually a lot of technique questions because the courses are so thorough.
Sheila Bella:
That's awesome. So it can get overwhelming, especially if you don't set the expectations of your students correctly or realistically rather, realistically. So I feel like your students should not expect that you will respond to every single DM, every single question and hold your hand through every single thing because that is a boundary that you should put up right from the beginning. So I try my best to answer every single DM. I try to make sure that my DMS are clear. And typically, I have people asking me like business questions on there as something that's course-related. However, it's not as thorough as somebody would get if they were to pay me for one-on one-coaching, which I also offer because I have so much on my plate. Just I'm sure like you guys have on your plate too.
So you have to set the expectations of if you are going to start a Facebook group, realistically to let them know that like, hey, it might not be you personally answering every single question out there. But like Shay said, if you do a really good job with your online courses, the students, it's so beautiful, will help each other out and seeing them make those connections with each other is so rewarding.
Yeah, that's why I think it's so important for people to know that you can over exert yourself. You can and then once it gets to that point, don't feel guilty. Don't feel guilty because you're human. You need to replenish too and if they want you to hold their hand through every little aspect of it, it's only fair for you to be compensated for that.
Shay Danielle:
Yeah, I answer all my DMs and run all my groups myself so it is exhausting at times, but I love it. And I do set out those expectations like you were saying, Sheila, so I always say like, "I check in, I check in with you guys," but it is a supportive group and the way that they help each other, like I said, it's like heartwarming, it's so nice.
Sheila Bella:
It is really awesome. Here we go, from Amy, "If we are demonstrating the technique and practice pads versus a live model, should we be charging less for the course?" That is a great question. Can't work on a live model right now. What do you think, Shay?
Shay Danielle:
Well, I just released my latex workshop course for $29 which is, like I said, pennies compared to the rest of the courses available and that's just latex. So my price point does reflect that and I can do it myself in my home. I don't have to do a ton of editing. I don't have to bring in a model, have another videographer to film me working, so yeah. I keep it at a small price point. But one thing I wanted to touch on before too, Sheila, when you were talking about pricing and like not giving away things for free, pricing doesn't always have to be money, right?
So like you could be giving away a mini course or a free course but you could be getting something back in return. So you'd be getting some amazing reviews, you could be getting shares on social media, you could be getting their email for your email list. So there's ways to go about that and still gain something out of doing these little mini freebies and things like that. I just wanted to touch on that briefly.
Sheila Bella:
That's really good. I agree. Another question, "What do you do if you've invested in a course a while ago and never actually started because you still don't feel prepared?" Oh, hi, Jeanette. But this one was from Face Your Fears Makeup. "What do you do if you've invested in a course a while ago and never actually started because you still don't feel prepared?"
Shay Danielle:
That's a good question.
Sheila Bella:
Face Your Fears, well, girl, listen. Your name says it all. You need to face your fears, like who is going to believe you if you're saying if your mission is to face your fears and to be fierce and to be confident, your actions need to reflect that, right? You need to lead by example. So if you've invested in a course a while ago and never actually started, my suggestion would be to start. Now is the perfect time and I would really get laser focused on the woman that is basically right now you but 10 years ago, even just five minutes ago. What would it save her to have that information that you have in the course? Every time I get more inward and I start picking myself apart and I look at myself and like me, me, me, me and my needs and what do I look like and blah, blah, blah, and is this good enough? I get so paralyzed that I will never launch. I'll never show it to the world.
The most depressed I've ever been, the most oppressed times in my life were the times where all I could think about was myself and I realized that it was selfish because as soon as, number one I had kids, as soon as I had kids, as soon as I became other-centered, it made it easier to come out and serve because I knew exactly what I was doing and who needed this. Just know that launching should be fun. Launching your course should be fun because you get to serve, you get to work with people who really need what you have to give. So my suggestion for you is just to get laser focused on the woman who really, really needs what you have. And believe me, believe me, somebody is begging you right now to launch it. Somebody's wishing that you launched it yesterday because they need your solution in their life.
Shay Danielle:
Everyone can do it. Everyone can do it but some of you won't do it because you're scared. So you've just got to just do it. Come join us. Be a part of this. It's amazing. You just have to face your fears and do it. You won't regret taking a chance. You never will.
Sheila Bella:
Yeah, yeah. You and I talk about this all the time.
Shay Danielle:
I know.
Sheila Bella:
We can give all the free content in the world. We can give all the online courses in the world. We can give you a roadmap, really. The truth is, even for you guys watching this, not everyone is going to do it. There will be a very small percentage of people who will actually go out and do everything that we said. There'll be a very small percentage. What I love about Shay and I and I think that's why we're friends is like we get scrappy, we're just like, "All right, we'll just figure it out. Cool. I'll put this thing on my head. You put that thing on. I'll put that thing on. What are you wearing? Okay, cool. All right, let's go. Let's go."
Shay Danielle:
I think one huge thing that you and I have in common is like we're the opposite of a procrastinator.
Sheila Bella:
That's true.
Shay Danielle:
I don't know, we are. We're like the exact opposite. It's like half the time, we just do it blind, but we do it. We do it scared but we do it. So just do it, you guys. Just do it.
Sheila Bella:
I know. And you really will learn along the way. You'll learn along the way and even with feedback that you get from like your beta launch and like your first course, if you do find that students are asking the same questions in the Facebook group, guess what, you get to do it again. You guys know that.
Shay Danielle:
You get to go in and add content and build. Yeah, it's the best.
Sheila Bella:
You can, like, "Oh, I didn't cover that. That wasn't perfect or I wasn't thorough enough with that."
Shay Danielle:
Yeah, I didn't think to add that but I'm going to add it right now and it's in there now. Check back in. It's like it's so awesome.
Sheila Bella:
Three months later, you can launch fast and then adjust. Launch fast and adjust. Awesome. Wow, 53 minutes. [crosstalk 01:05:11]
Shay Danielle:
I know. And we're not going to get cut off because we're under an hour, so that's perfect.
Sheila Bella:
That's true.
Shay Danielle:
But of course, we're going to save this so people will be able to watch it for the next 24 hours and maybe even after that.
Sheila Bella:
Yep, I think I'm going to repurpose this for a podcast.
Shay Danielle:
Nice. Yeah, it was a good chat, a good call.
Sheila Bella:
Content, content, content. [crosstalk 01:05:31]
Shay Danielle:
I'm going to put it on my IG TV so you guys will see it everywhere.
Sheila Bella:
There you go. Okay, you guys. If you guys are interested in creating an online course, just go to sheilabella.com/onlinecourse workshop. And then when it asks you, "How did you find out about us?" type Shay and Sheila's lives so that we know that this was valuable to you and it did leave you to join us. And we will see you guys in the course.
Shay Danielle:
We'll see you soon. We're actually going to go do that soon. So yeah, if you guys go and purchase today, you can even join our lecture today.
Sheila Bella:
That's true. If you purchase right now, you can join our lecture in one hour at noon Pacific Standard Time. So I'm excited. I'm going to go sober up and I'll see you guys because I need to teach. Hi Lulu.
Shay Danielle:
Bye guys.
Sheila Bella:
Bye, you guys, see you later.
That's it for today's episode of Pretty Rich podcast. If there was anything in this episode that has impacted you in any small or big way, I want to know. You can reach me @realsheilabella on Instagram. And by the way, if we are not text buddies yet, that needs to change. You can text my name, Sheila, S-H-E-I-L-A, to 31996 and we'll be connected.
I really love hanging with you guys on here and one last thing before we wrap it up. I got to include my kids, right, #MomFirst. So here are Beau and Gray to close things out.
Beau:
Hi, my name is Beau and I'm five years old.
Sheila Bella:
Can you tell everybody what our family motto is?
Beau:
I can do hard things.
Sheila Bella:
I can do hard things. Now fill in the blanks. Hard is...
Beau:
Fun.
Sheila Bella:
Easy is...
Beau:
Boring.
Sheila Bella:
Good job, buddy. I love you so much.
Beau:
I love you the best, Mommy. Infinity.
Gray:
I love you, Mom.
Sheila Bella:
Gray, say share with your friends.
Gray:
Share with your friends.
Sheila Bella:
Please review my mommy on iTunes.
Gray:
Please review my mommy on iTunes.
Sheila Bella:
Thanks for listening.
Gray:
Thanks for listening.
