Ep. 161: PART 2: PMU TRAINER’S ROADMAP TO SUCCESS WITH MICROBLADING AND PERMANENT MAKEUP EDUCATORS SHAY DANIELLE, EBONY KIMBROUGH AND KRISTINA MELNICIENCO

beauty business how to win pmu pretty rich podcast Apr 06, 2021

GIVE ME THE ROADMAP TO PMU TRAINER SUCCESS! (Listen Here)

I'm so grateful that these incredible PMU artists joined me for this episode. Make sure to follow them all on Instagram!

Shay Danielle PMU @shaydanielle.pmu

Ebony Kimbrough of EK Professionals @ekprofessionals

Kristina Melnicienco of 5 Star Brows @5starbrows

You can follow me, Sheila Bella, on Instagram @realsheilabella!

Here are the links that were mentioned in the podcast!

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You can enjoy a transcript of the podcast here.

Sheila Bella:

Welcome to Pretty Rich Podcast where you're totally the heroine of your own story. I'm your host, Sheila Bella. And I built a seven figure PMU beauty biz, and a seven figure online biz without a degree, without a fancy website, or a sugar daddy. And if you and I hang out on here long enough, you're going to start to believe that you can do it too. How about that for a side effect of listening to this podcast? Because you really can.

I know you think, I don't know you, I've no idea who you are, but I do. I really, really do because I am you. I was you. And I believe we are all on the same journey together. My perfect job didn't exist, so I created it. The job I wanted, wasn't hiring me, wanted nothing to do with me. So I skipped the line and hired myself as CEO, just like you can. So consider me your secret beauty biz BFF in case you need to be reminded on a weekly basis that power is never just handed to you, you have to take it. Are you ready Beauty Boss. Let's jump in.

Hello. Hello? What's up room, what's up PMU talk?

Shay Danielle:

We're all here. We're we're getting here. I'm pinging some people.

Sheila Bella:

Yep. Pinging some people too. So guys take some time.

Shay Danielle:

If you guys-

Sheila Bella:

[inaudible 00:01:57] quality.

Shay Danielle:

There's Christina. Hi, Christina.

Sheila Bella:

Hi, Christina.

Kristina Melnicienco:

How are you gorgeous?

Sheila Bella:

If you guys have-

Kristina Melnicienco:

Hello everyone.

Shay Danielle:

Hi.

Kristina Melnicienco:

I'm so happy to be here. To be honest, I was so looking forward because I did have a rough day today. Oh my God.

Shay Danielle:

You're amongst friends now.

Kristina Melnicienco:

Yes, I'm looking forward to this so I can get distracted completely from all the thoughts and everything.

Shay Danielle:

Everything okay?

Kristina Melnicienco:

Yeah. It's kind of finer now. It's a little stressful, but I hope that I'll do just fine.

Shay Danielle:

Listen. We all have... I mean, I had maybe two meltdowns last week.

Kristina Melnicienco:

I can relate to mamas right now so much more. It's true who said that, once you go through something, that's the only time you really understand. So yeah. Very true.

Shay Danielle:

Yeah. People told me that I wouldn't understand until I had a baby and I said, "No." and then, Oh, they were right.

Kristina Melnicienco:

Now. I can totally relate to you working mamas and it's like, yeah.

Sheila Bella:

Is baby here, Kristina?

Kristina Melnicienco:

No, it's not.

Sheila Bella:

Oh, not yet.

Kristina Melnicienco:

No, not yet.

Sheila Bella:

Oh dear, soon.

Kristina Melnicienco:

Yes.

Shay Danielle:

I'm starting to... I just texted Ebony. It's starting to get harder for me. I'm over the nausea, but I'm like creeping into the third trimester creeping, but I'm just like, Oh yeah, this is the other side. All this is when you feel like a beluga whale. Oh yeah. You can't breathe. No position feels comfortable. You sleep on your back, your side, it doesn't matter.

Kristina Melnicienco:

Yeah. That's that's for sure. And you know, like-

Shay Danielle:

[inaudible 00:04:18] the lack sleep at the end of pregnancy, how terrible that was. And I was just like, at least when the baby's here, I'll be awake, but I'll have a purpose because I felt like I was so frustrated not being able to sleep towards the end. Like I would lay there all night wide awake, just uncomfortable, and I just couldn't settle my mind or my body. It was so difficult.

Sheila Bella:

Oh man. Okay. Yes, I'm remembering now.

Shay Danielle:

All of the things to look forward to.

Kristina Melnicienco:

I couldn't really like be more blessed I think, and complain, it's just with me it's a little bit of pressure I think from the way the system works in USA, I feel like. It's not so much of a natural approach anymore. So that's what it's about for me. Like I not have any type of sickness at all. It's was a perfect pregnancy. I run around, I could work, I can sleep, I can do whatever I want, I've gained only like 18 pounds so far. It is the perfect person [inaudible 00:05:32]. So I cannot really complain. So all the mamas out there, it's hard work, but mine was super easy. The only part that I struggled a lot with, I feel like the system is not pro natural kind of a little bit.

It's more that they want to be safe, but it's not. I don't know. They don't listen to... I feel like it was so funny because I was talking while we're still waiting, I don't know if this totally topic related, but I was doing a client and calling another office, a midwife office talking about what am I looking for as far as labor, even though I'm at the end of my journey and I'm stressed out because I look for somebody else that can understand me. And she's like, "Oh my God, Kristina." Because she was there while I was working on a call with the office because I didn't want to lose the call and I was in the middle of the procedure. So I wanted just to do both. So my client listened to all the... everything that we were talking and She's like, "It's crazy Kristina, you're the first person that I'm hearing that wants to have an experience labor, you're not just like, you're okay, you're going to go and have a baby-"

Sheila Bella:

Damn Kristina you are [crosstalk 00:07:06].

Kristina Melnicienco:

"You want to have this, and you want to have this. And you're asking so many questions." And she's like, "You're the first person that I've heard ever. You're very-"

Sheila Bella:

I think, also Kristina, it's good because my first delivery was so much different than my second one, because I was very naive and just like not prepared for my first one. So with the second one, I was more strong minded and I wish I knew those things with my first. So it's good. It's really good that you're taking this seriously and-

Kristina Melnicienco:

But I think that I also was blessed with all these literally PMU sisterhood, and all the ladies because after a rebuild and so many ladies that already have experienced, will reach out and say, hey, I would suggest this, or I would suggest this, or will send me a list of what are the do's and don'ts and what to buy and what to not. So that's just amazing, like us being in this beauty industry, literally it is just... Literally, I was overwhelmed on how much support I received, and how much people even care to send you the links, buy this over this. It's amazing.

Sheila Bella:

Great, so like-

Kristina Melnicienco:

We're blessed for sure.

Sheila Bella:

I hear you. We really are. And on that note, another thing that I will never do anymore is post anything on social media, asking for people's opinions what to do with my baby, breastfeeding, bottle feeding, sleep training. My first baby, I did that and I regret it to this day because I was so naive and so inexperienced that every opinion made me cry because everyone is so passionate. Like how do I [crosstalk 00:08:58].

Kristina Melnicienco:

They just don't feel good enough, I feel like.

Sheila Bella:

Yeah. I felt like no matter what I did, it was wrong. So my best advice to you is just trust your gut, you know better than anybody on social media.

Shay Danielle:

Not to mention, even if you're not asking for opinions, you're still going to get them. So it's like, don't bother asking for them, just take them as they come regardless.

Kristina Melnicienco:

Yes. I agree. Or just take all the opinions and just be strong headed enough to do what you want to do.

Sheila Bella:

I believe you're at least strong headed enough. I was just like a little mouse, just like getting [inaudible 00:09:39] enough thrown to the wolves of Facebook [crosstalk 00:09:43] I don't know how.

Kristina Melnicienco:

I'm telling you, I'm probably the worst client to my doctor ever. I'm like, so-

Shay Danielle:

Here comes Kristina again.

Kristina Melnicienco:

[inaudible 00:09:54] come prepared, and he's like, Oh man. She's going to discuss this with me again. So yeah, I truly believe that... This probably can relate to even put on makeup trainings or trainers because, okay, so during all this journey of being pregnant, everything is about your health obviously, and the baby's health, but nobody prepares you on what is going to happen when you're going to be labor. Like nobody. I'm like, okay, how do I breathe? What are the stages? What is going to happen? How does it start? All of these, nobody prepares you for the labor, and I think the labor is the most important part because it's kind of like I say that I go to drive a car that is tested and everything is good with the car, but I don't know how to drive it. I go to a drive test without being prepared how to drive, testing really. Nobody tells you the stages. So I had to research so much, it's just insane.

Sheila Bella:

And that's what we're doing today. We're going to have a PMU training baby.

Shay Danielle:

Yes, true guys.

Kristina Melnicienco:

Exactly.

Sheila Bella:

So we're going to practice for PMU training labor.

Kristina Melnicienco:

So you know what you're getting into, and you know what to do with it. That's for sure.

Shay Danielle:

Well, we had such an amazing chat last week and it just wasn't enough time. I think we all felt that way we could have kept going. So we wanted to just extend it, and we know that there was a ton of questions. So I'm sure a bunch of you guys were in our chat last week and we did formulate a few additional questions that I'd love to ask the group here and see what kind of answers we come up with, and then we'll open it up to probably a slightly longer Q&A today, if time permits.

Kristina Melnicienco:

That would be amazing.

Ebony Kimbrough:

Right. Let's do it. So yeah. So wherever you are in your PMU training journey as an educator, whether you're just starting out, or you're a veteran, our goal today is to equip you with not just one perspective, but all of the perspectives. So that you can feel empowered to make your own decisions moving forward. So I think for a lot of people becoming a trainer/educator is the next natural step, but there's a void that you're filling, perhaps you were inspired by your first trainer, your second trainer or somebody like Kristina or Shay. And yeah, now you want to go be that thing, you want to be great. So a lot of times what I always tell people is that, when you see a woman that's really killing it in the world and you're like, "Wow, she's awesome." I say that with Beyonce, she's awesome.

So it's because a part of that thing that you would admire in somebody else lives inside you and is waiting to get out, nothing like that exactly. But your version of that thing. When I look at people in this industry and I'm super inspired by them, it's because there's a part of me that's inside, that kind of mirrors that element that I admire that, that's just is dying to get out. And so I know a lot of people probably feel that way about you guys here today. So let's go on with the first question, go ahead Shay, which one should we start with?

Shay Danielle:

Okay. Let's look at this is here. What were some of the major challenges that you experienced when you first started training? So I think everyone thinks it might be a little bit easier than it is. What were the hardest things? Was it perhaps building your curriculum, marketing these courses, maybe it was too many students that wanted your attention at that time, but I'd love to hear, Kristina, what was it that was the hardest hurdle to overcome when you started with training?

Kristina Melnicienco:

So yeah, I think that placing a curriculum together is a very hard job, especially... I started training when there's not too many trainers really. And the classes were kind of, and the technique that I was teaching... That I started teaching with, it was something that was not so much around. So it took me a while to put it together, and I was kind of thinking, is it enough? Sometimes you also think to not overwhelm because we, as humans we can take in only so much information really when we're learning. So you're not overwhelming with maybe too much information or definitely trying to.

In general when I train, I try to go to the point. I don't like the water part, And I like to get to the point without like, maybe spending too much time on something that it may be not so important. But then with years, you learn that sometimes what is not in your opinion is so important because you have so much already experience is so important to somebody that has little experience. So that's what I learned too, that taking... Well, that is not a struggle, but yeah, putting together a curriculum I think. The other thing I think when you just start, the struggle is that all the attention is on you and it is stressful, so you have to be so focused because these people, you understand this people really want to learn from, you want to do the same work. That's where kind of I think that sometimes you may get kind of blocked.

And I remember my very first classes were not big, they were small size. So I think that's what a new upcoming trainer should be focused on. Starting with like maybe one, or two-on-one, like very small groups or private or semi-private. So you get the feeling on how to present the information in a way that is understandable. And also you learn on how people learn. So there is going to feel... When you have a big class, when you start with like a huge class, it's not going to be, I think, a good idea. So for anybody that is considering training, I think it will make more sense to start with like one person or maybe two people at a time. That's what I did. And that's what gives you confidence. And then, you just learn them, you become better.

Sheila Bella:

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Sheila Bella:

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Shay Danielle:

That was one of the questions that I've heard, and that's probably one of the bigger struggle I personally experienced with hands-on training as well, is finding that sweet spot for how many students am I comfortable with in a class, like what runs successfully. Do I do better with smaller class sizes? Do I do better with bigger group trainings and assistance? So that took time, and I had to experience all levels of number of students in my classes until I figured out what I liked best. And I'm still trying to figure it out because I find like the bigger classes, there is a lot of energy and it's exciting. And the students feed off of each other, which I think is wonderful.

Ebony Kimbrough:

And they compete with each other almost, and they learn from each other, because one person is going to have one case, another person's going to have another model and they learn from each other too. Because it's different schemes, and they were like, Oh, okay. So this student had like a mature client, okay, that's how we approach it, this student had like if Fitzpatrick five or six, that's how we approach it, this student had the Fitzpatrick one, so they learn from each other. So it's a good thing too I think.

Shay Danielle:

I agree. I find... Go ahead, Sheila.

Sheila Bella:

Yeah, I agree with you guys. Kristina, when you were talking about it, it's like training is like giving blood, get holding a class, like giving what, if you're not talking nothing's happening.

Kristina Melnicienco:

The only thing what-

Sheila Bella:

For days.

Kristina Melnicienco:

Exactly. The only thing, what I start not to think is that artists that think that they are right now, the level of artists believe it or not, I feel like it dropped a little bit. Yes, there are so many artists that are good, that are the ones that are ready to teach I would say, because they have about two, three, four years experience and they're good. So the level of the work in the last five years really increased. Look at how beautiful everybody powders those eyebrows and it's gorgeous. But then you have this classes that are maybe taught by artists that are not out there, maybe don't have enough experience to teach, and then what I realized right now is happening is that the level of artists is not as advanced as they think they are.

So that's where I think if you think of having a group class, make sure that you prescreen the artists, because they think they're advanced, they come to the class, they literally cannot draw a straight line. And then that's where it's harder for the trainer to give the same level training to everybody, because if everybody's not on the same level, and I'm not talking about years. I really don't care how many years experience you have. I don't pre-screen based on that. You can have 20 years experience, you can have one year experience and be at different level I think. I think is just how much work you put into it and how much work you are willing to put into it. So that's where the problem becomes. When everybody is on the same almost level, the class goes so great, it's just goes good.

Kristina Melnicienco:

But if somebody... So it's great, and also I get this comment from artists that come to an advanced class and say, "Well, I took this class, they didn't have any models. And everybody was such a different level." Like somebody would be so advanced and pick up so quick, and somebody would be asking, how do I adjust the needle? So obviously if it's like this, then it's going to be really hard for an artist, for a trainer, or for like a trainer that just begins to teach somebody, I feel like. Did you have that happen to you shay?

Shay Danielle:

Yeah, absolutely. It can be sometimes like a little bit frustrating for the beginner students when... Let's say a two-on-one. I actually really like two-on-one classes, they're very private and I find that the students get a lot out of them, but if you have two-on-one, I need to make sure that they're at a similar level. I can't have one who is experienced in browse, and they're just coming to level up, versus someone who is brand new, because then they feel like they're not doing good, but really they are doing great, it's just that you've got someone beside you that's been already doing this for a year, so you definitely want to pre-screen, which kind of leads me into the next question. It's funny how all of this is flowing so beautifully. But I want to talk a little bit about master classes and how those are different, what your views are on those. I'd love to hear more about your thoughts on master classes.

Kristina Melnicienco:

Yeah, go ahead.

Shay Danielle:

So master classes, for those of you who are listening, who don't necessarily know what they are. They're typically done in like a seminar style web training, and there's lots of students in them, you're watching the instructor do a demo model in the class, and you're working on practice skin alongside of watching what's going on, but there's no models in a class. So sometimes they can be very expensive, sometimes they can be a little bit more affordable. I think that they definitely have a time in place and they can be beneficial to some students out there, but you have to be ready to take a master class as opposed to more of a interactive hands-on course.

Ebony Kimbrough:

Yeah. I agree with you Shay. Master classes are... It's more conference style, so it's similar, I guess, to if sometime you can get more from an online training than a master class, you know what I'm saying? So I think that you have to know what you're getting into. I would keep your expectations low in terms of hands-on. I think master classes are good for advanced levels. I would go for the social aspect of it for the networking aspect. But I do think that it's not likely that you will get the feedback that I think is so necessary for this type of craft.

Kristina Melnicienco:

Well, my view on the master classes, and I'll talk from two points of view. I'll talk from a student point of view, and I'll talk from a trainer point of view doing master classes. So from a student point of view, you need to understand that at the master class, you're not going to open... It's not going to be like a major opening thing for you because you know how to draw an eyebrow, you know how to introduce pigment, you know how to choose color. You go to a master class to master something that you're lacking. So it's either you're pre drawn, or it's either your stretch, or it's either something that you need a little bit of, like a little trick that you need to just see sometimes that is going to just make that clicking moment for you and your work just becomes so much better.

And sometimes it could be even like the angle of the machine, like a little, very little thing. So I do think that master classes are very important to go to, because if you are at that level, sometimes again when I go to... And that's why I try to go to any possible conferences, or I go to master classes too. It's not like, Oh my God, you know everything, you don't know everything. You see one little thing that really can... And when you already have experience, it's easy to see. So yeah, anybody that is a student listening, master classes are a must when you have experience. When you have experienced, you go there and one little thing can change the whole way you're doing things to be honest. So that's one thing.

Another thing of course, depending on how many artists are in the class and what is the class focus on? What's your level? But from a trainer point of view, if you're a trainer that already maybe a teaches and doing master classes, you have to be very focused and prepared, and if you have a big group, then definitely you have to understand that you have to be... It's a lot of work. It's not just like…

And I don't do those type of masterclasses where it's just watch and [latex 00:28:40] with big number. I think it's good, but yeah, probably an online class would be already even better because you can take your time when you can practice, but I do the masterclasses where the artists, and I don't do the demos anymore. And I would suggest to the artists that are the trainers to do the same thing. So I stopped doing demo models for a long time, probably about three years. I don't do any demo models anymore because I explain it this way, if you're a driver, if you drive the car, you probably remember the road because you drive it opposite of a passenger that is right next to you. They're not going to remember the road because they're distracted. So that's what I say if... Oh my God, I just lost my just... Who is listening?

Ebony Kimbrough:

Baby brain.

Kristina Melnicienco:

Baby brain, yeah.

Shay Danielle:

Yes. With the demos. I feel, I see what you're saying.

Kristina Melnicienco:

[crosstalk 00:30:00] I was just like, so if I'll do the demo, I'm the driver, I'm the driver I'm practicing. Yes, you think as a student that okay, I'm watching, but at the end of the day, if I do the demo and then I put you on the model, you really don't remember the steps that I did because it's too short of a time to even remember. So I don't do the demos anymore. I have them all recorded, everything is the best I've recorded and I can focus on the things that really my students need. So for anybody that wants to do masterclasses with bigger groups, I would suggest you do that. I would suggest to do very good quality video where you can explain step by step and you can jump back and forth instead of doing a model. And then else, when you do a model, obviously the scheme could be, from one training to another different and it's sometimes could be challenging.

And then it takes time that you can spend with your artists, training them on latex or training them doing their models instead of you practicing on a model. That's my vision. And I remember I taught in Australia and the host that hosted me, she's like, "Oh my God, Kristina, this is brilliant. I love this." So like six months later, I see her teaching exactly the same way. She did all the videos, and it's easier to focus on the technique versus being kind of all... And also it's not fair because somebody is right next to you and somebody is at the model's feet, not everybody sees the same thing. So it's kind of, some people may be not very happy with you doing this type of training. I feel like. So for anybody that is considering doing bigger groups, definitely invest into videotaping everything and just structuring it that way.

Shay Danielle:

Thank you, Kristina. I want to ask Sheila a little bit about her experience with traveling for training. So Sheila, you've been a speaker at some major events in the last few years and traveling to train is a whole nother ball game. It's one thing to have the students come to you, but when you are going from conference to conference and speaking at these events, what are the pros and cons of traveling to train?

Sheila Bella:

So you know what? I haven't traveled to train in microblading yet, but I have traveled to speak at conferences. And with those, I think it's... I see a lot of trainers, demoing and speaking at those conferences. I think it's a great lead generally. I think a lot people are afraid to quote unquote, give it away for free. And I think I talked about this last week, but when you're there and you're giving everything away for free to people who paid, not necessarily you, but the organizers, it's a great lead generator for people who would want to take your class in person or maybe your online course. And I think it's so great to feel the pulse of the student.

You know what I mean? Not literally, but figuratively. Whenever I go to travel and speak at large events, I feel like, oh, this is the heart and soul of the industry. Like this what's beyond the other side of the screen, it's been an education really like getting to meet [inaudible 00:34:12] pores, seeing their facial expressions, seeing them breathe, have having to look you in the eye and tell you how much you've inspired them or had them ask... And when they ask you a question that is so personal and they share things that's so personal, I think it's really awesome seeing this industry come to life in that way at live events. I miss that, hope we can do that one day.

Shay Danielle:

I've missed it so much. It's the one thing I miss the most with all of this crazy COVID. It's just that connection portion like the in-person connection, because you really get a chance to just vibe with the people who we connect with on a daily basis through social media. So I miss it dearly.

Sheila Bella:

Great. I have a question for you guys before we get too deep into the woods and open it up for Q&A. How do you guys individually pre qualify students to make sure they're on the same level? Like what kind of documentation or photos or videos or media do you ask for before the class? Kristina you mentioned that you do that. How do you do that? And then, and also like, if somebody is not quote unquote up to par, like how do you turn them down basically?

Kristina Melnicienco:

So right now we're asking... First of all, I try to see their social media to see what they do, but also I tell... I ask usually, well, it's not me as my assistant. She's asking, what is the focus? What do they want to learn? How many years of experience they have? Sending us pictures if we start, if the feeling is... If I start feeling that the artist is not at the level, then I already will even call the artists and see what's going on. What is the struggles? What is the focus? What they want to learn? So then going from there, we decide which class is better for them, which level would be better. What they're lacking. They even send us some before and afters and hand [inaudible 00:36:24] so we can see what's going on with their technique, and then we can place them in the right class. Sometimes it happens that artists actually, sometimes not very often, but sometimes it happens that artists are not their work.

Sheila Bella:

Wow.

Kristina Melnicienco:

Yes, we've had that happen. Not so many, not so much.

Sheila Bella:

How do you know that it wasn't their work? You saw that the [inaudible 00:36:48].

Kristina Melnicienco:

Because when they came to the class, and when they came to the class and we were like, okay, let's do this, I can see that the artist is not performing the same. So in this situation, how I approach right now in this situation, I actually would take an artist aside and say "Hey here's my opinion. I do truly care about what you get from this and how this is going to change your career, because I do want to make an impact. And what I suggest is that you go through the class, you go home, I'll even give you access to my online for free you practice and you come back and you're more than welcome and more than happy to see you in my next class, you don't have to pay extra, just please practice what I tell you to practice." And when you did that, and you're ready for the model, let's say, and we perform on the model and you received the certificate.

So I've started doing that. I did have artists that I had to do it. They were not happy at first. They were, I would say very unhappy at first, which I would not understand, because this is such an opportunity. I mean, it's the easiest thing for me to just give you a certificate and call it a day, but then what do you get from this? Nothing. So I just tried to approach it this way and I have been very thankful for what they received and sometimes again, not everybody learns the same way.

Sheila Bella:

I have to say, Kristina, you're one of the most committed and dedicated and thorough trainers that I know in this industry, and also your reputation as a trainer, I think is stellar.

Kristina Melnicienco:

You're so sweet.

Sheila Bella:

So I'm not trying to be sweet, but yes, thank you so much, but I you're sweet too. But yeah, I think you're just one of those rare ones. You truly care and you have standards, you won't just take people's money. And I think that's why you're so successful.

Shay Danielle:

So I think at the end of the day, it's a reflection on Kristina as well.

Ebony Kimbrough:

Yeah.

Shay Danielle:

Yeah, your student's success is a reflection on you as the instructor. And I have had a similar situation, and I think sometimes students think, Oh, I'm paying $4,000 for my certificate. You're not, you're not paying $4,000 for a piece of paper. And I make that clear at the beginning of my courses too, I say like, this is a commitment. If you cannot prove to me that you're taking this seriously, it's not something you can just buy at the end of the course, like you have to put in the work and show that you are committed to this, because I did have one student who I will never forget who just did not take it seriously.

Kristina Melnicienco:

One of those.

Shay Danielle:

Yeah, one of those. And it was like, she was just not even close to where she needed to be. And with all of the help that I gave her an extension and inviting her back to the next class, she just was not putting in the work. She wasn't taking it seriously, and it was unfortunate, but also I'm not just going... I'm not going to put my name on a certificate and allow you to work on people's skin when you are not prepared to do so, because of your choices, like the rest of the students in the class were doing amazing work and this one particular student, nope, she just... And so I said, no, at the end of the day, I'm sorry. I would rather refund you your money and not give you your certificate if that's what it boils down to than give you a certificate that says, I agree with the work that you're putting into this, because that's not how I am.

Ebony Kimbrough:

Again, integrity wins in the end honestly and that's why you have the reputation you do, Shay.

Kristina Melnicienco:

Yeah. She's brilliant. I definitely can say that.

Sheila Bella:

Hey, thanks so much for listening to today's episode of Pretty Rich Podcast. If you want to continue the conversation longer, check me out on Instagram. It's my favorite place to connect with you guys @realsheilabella. I'm happy to answer any of your questions or simply to chat and get to know you better. And if you end up doing something super awesome, like screen shotting this episode and reposting out your stories that would put the smile on my face. Don't forget to tag me. I appreciate every share and love feedback from my listeners. Also, do you have my number? Because if we're going to keep hanging out, you should probably have my number, so you can actually text me. That's right. You can text me at (310) 388-4588.

And if you're sick and tired of doing business alone, and you're interested in accelerating your success by hiring a business coach or joining our mentorship program called Pretty Rich Bosses, go ahead and just apply. Why not check it out? Go to sheilabella.com/apply. And we'll schedule a free strategy session with either myself or one of my advisors. And of course I got to include my kids. So here to send us off our Beau and Gray. Gray say share with your friends.

Gray:

Share with friends.

Sheila Bella:

Please review my mommy on iTunes.

Gray:

[inaudible 00:42:41] mommy iTunes.

Sheila Bella:

Thanks for listening.

Gray:

Thanks for listening.

Sheila Bella:

Hey Beau, can you tell everybody what our family motto is?

Beau:

Yeah. I can do hard things.

Sheila Bella:

I can do hard things. Good job, buddy.

Ep. 161: PART 2: PMU TRAINER’S ROADMAP TO SUCCESS WITH MICROBLADING AND PERMANENT MAKEUP EDUCATORS SHAY DANIELLE, EBONY KIMBROUGH AND KRISTINA MELNICIENCO

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