Ep. 127: Amanda Rose of HYVE Beauty Talks About Her "Growth Glow" In The PMU Industry
When you grow you glow!
I've been doing a lot of reflection lately and I'm sure you have too. We're coming up on the end of this crazy unexpected year and it's the perfect time to reflect on how we've grown over the year. You can always tell when people are experience growth because there's this glow around them. They seem brighter, happier, more confident.
A good friend of mine, Amanda Rose, has experienced a lot of growth. And I'm incredibly proud of her because we go back. We go way back. I knew her when she was at a different point in her career when she was scared and afraid to trust. And now she's different! She's...you know, grown.
So to kick off this season of reflection, goal making, and new beginnings, Amanda and I are going to talk about the growth that she's experienced and how you can experience that growth too.
Here are the episode highlights:
‣‣ [15:37] First Amanda gives a little context to our relationship by diving into our history a little bit.
‣‣ [17:27] Amanda and I share the feelings we had in March when we had to cancel the Pretty Ambitious Summit and what that time revealed to us about relationships within the beauty industry.
‣‣ [21:12] Here we talk about the illusion of social media, how it can make it feel like we know more about people than we do, and what it's like to be understood by others online.
‣‣ [24:12] When we feel like something we love and care about is at risk, like our business, then we're quick to jump to the offense when we think we might be threatened. Sometimes that can result in us judging others too quickly.
‣‣ [27:05] The best way to experience that growth glow? Stay in your lane and be the better person.
‣‣ [37:02] Amanda has experienced a lot of growth this year so I ask what her new superpower is. A hint? Mindfulness.
‣‣ [42:36] The key to building a respected and trusted brand online is building it through relationships.
‣‣ [50:15] When Amanda and I were first getting to know each other she was terrified to trust anyone. But we've both learned a lot since that time and reflect on our growth since then here.
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You can enjoy a transcript of the podcast here.
Sheila Bella:
I never thought that I would love Amanda Rose as much as you can tell that I genuinely do in this podcast. She is my next guest, and I'm going to talk about times where I didn't think this was possible, this kind of connection was possible. And, we're going to go through it. We're going to tell you the good, the bad, the ugly, the embarrassing details of what growth really looks like, and this episode is called The Growth Glow with Amanda Rose of HYVE Beauty. Here we go.
Welcome to Pretty Rich podcast, where you're totally the heroine of your own story. I'm your host, Sheila Bella, and I've built a seven figure PMU beauty biz and a seven figure online biz without a degree, without a fancy website, or a sugar daddy. And if you and I hang out on here long enough, you're going to start to believe that you can do it, too. How about that for a side effect of listening to this podcast? Because, you really can.
I know you think I don't know you, I have no idea who you are, but I do. I really, really do because I am you. I was you, and I believe we are all on the same journey together. My perfect job didn't exist, so I created it. The job I wanted wasn't hiring me, wanted nothing to do with me so I skipped the line and hired myself as CEO just like you can. So consider me your secret beauty biz BFF in case you need to be reminded on a weekly basis that power is never just handed to you, you have to take it. Are you ready beauty boss? Let's jump in.
What's up you guys. All right, all right. We're moving right along. Today, I'm going to be chatting with Amanda Rose, and like I said in the intro, I didn't think we would be as good as friends as we are now. We had some bumpy roads in the beginning of our relationship, and also she is my client, my business coaching client, and HYVE Beauty. I'm so proud to what she has done, what we have done together in the Pretty Rich Bosses coaching program. As you guys know, I am not an affiliate of HYVE Beauty because I love and support Amanda so much, and I genuinely enjoy shopping there.
If you want to understand how amazing this woman is, I think you need the website for reference. Go to HYVEBeauty.com, H-Y-V-EBeauty.com and I want you to see how amazing this online store is. In my opinion, it is the number one place to get all permanent makeup and beauty supplies, and they ship out of Canada, and every time I get a package from them, it feels like I'm getting a package from a friend. It's such a magical experience, and she's always adding little goodies and there's a little personal note from her.
Just those touches, you guys, make it so awesome. What a great experience to shop at HYVE Beauty. And, if you want to save 15% off, all you need to do is type in the code SHEILA15 at checkout on HYVEBeauty.com.
Okay, and more good news, I'm about to choose the winner of the free course. The free course to anybody who left a review, a five-star review on iTunes in the month of November. I said that I would do this in the beginning of every month just as a thank you, you guys, because listen, if you're a podcaster yourself, you know how much reviews make such a difference. I do this podcast for free, right? So, it just really helps this podcast be seen so that it can get in front of more cool people like you.
So, if this podcast has impacted you in a positive way, please I encourage you to please leave a five-star review on iTunes. Okay, so I'm about to choose a winner and I went ahead and chose one ... Oh my gosh. Guys, I read all of these reviews so if I didn't pick you, thank you thank you so much for writing a review. I'm telling you it doesn't go unnoticed. I appreciate it so, so much. Okay, so the winner for the month of December 2020 is the Brow Bee.
Okay, so I'm going to read her review now. She says, "Oh my, wow. I came to my podcast to look for a beauty-inspired podcast that I could delve into and I'm so glad I came across this one. I saw Tess Marty was one of her guests, and I love her." I love her, too, girl. "Now, that I've listened, I thoroughly enjoyed the hostess as well, and I will subscribe and continue to listen. I am amazed, super inspiration, relatable and heartwarming podcast to say the least." She did leave her Instagram handle so you guys can go check her out, give her some new followers, @TheBrowBee.
You know what gravitated me towards this particular review is that her name is The Brow Bee, and for this particular episode, I'm interviewing the Queen Bee of HYVE Beauty, so we got a little theme going on here. Thank you so much. I will be reaching out via Instagram so that you can go ahead and claim your prize on sheilabella.com/programs to check out the plethora of beauty business courses that you have to choose from.
We have courses on sales, on social media marketing, how to get to your first 10k followers on Instagram, how to get new clients consistently, and we have obviously our huge course called Million Dollar Beauty Biz that teaches you how to build a beauty business that's profitable from scratch. A to Z, it covers everything. And yeah, The Brow Bee, you can have your choice of any of these courses so congratulations.
And for your chance to win a free course, if you've checked it out already and you're like, "Oh, I want that one but I don't want to have to pay for it", go ahead and leave a review, and who knows, you might be next month's winner.
Okay, so just moving on with today's topic, it's called The Growth Glow. You know that glow around your friends when they've just gone through it. They've gone through it unapologetically. You know that they're coming into their own, they're more confident and they're less just affected by the world. Maybe they feel a little bit more grounded to you, and just more in alignment maybe with themselves. You know that growth glow, and that is exactly what Amanda Rose, our guest today, that's what I've experienced with her. I see it around her.
It's so apparent because she has gone through a really incredible year of growth, and I'm not a stranger to that, especially if you listen to this podcast. You know all of my stories, so if we just rewind 10 years ago to my own story, I feel like it's unrecognizable. I lived for the pleasure of others. I remember trying my best to not raise a fuss. I wanted to be pleasant. I wanted to be liked. I wanted my eyes to say, "I'm fun", my posture to say, "I don't care about myself. I just care about you. It's cool. Don't worry about it."
I wanted my smile to say, "I don't cause trouble. I'm easy to love. Just love me. I don't cause any trouble." So, I performed the I Don't Know, What Do You Think? show even nights a week. I remember feeling that way. And admittedly, I used to play dumb. I wanted to be considered friendly. I wanted to make sure people didn't think I was threatening in anyway. I wanted to be seen as easygoing, cute, happy, cheerful plus there were times where I felt like I was "rewarded" for it because I got people to laugh at something dumb that I said. That was so calculated actually.
Or, it got people's attention. I used to think that acting dumb was the only way a girl like me could survive. I wanted to be liked but most of all, I wanted to be loved so, so badly. So, I thought the only way to do that was to present the easiest version of myself so that a man could fall in love with it easily. It wasn't really me. It was a shell of me. I didn't want to be complicated. I didn't want to cause problems. I didn't want people to leave me, but guess what? The left anyway.
So, that was back in 2009. How the heck did I go from being an Asian version of Kelly Bundy to a serious ... I guess you could say I'm serious ... a serious CEO and the leader of two seven figure businesses? It's not a formula. It's not a program. It's not a book. It is a freaking miracle, and sometimes I look back at old photos of myself and come across old videos on my timeline, and I start crying. I'm like, "Why?" I just feel so sorry for her. You know what I mean?
And, I even say her because it doesn't feel like who I am now. Yes, I worked hard for this. Yes, I had mentors. Yes, I invested in myself, I took risks and I did hard things, but the credit for my transformation has to be from God. It just has to be. It's just too big of a transformation, I think, for me to be able to do through my own human power. That's the only possible answer. I believe God saved me from myself, and He introduced me to the life that was always inside of me, but I just continued to suppress.
My husband had a lot to do with that because he allowed me to feel safe, and he allowed me to try things because he made me feel like if I failed, I would be loved anyway. So, that is the message of grace. And I think that experience, my own life experience, is the reason why I am so empathetic and I see parts of myself in people who are hurting, because I know what's really going on. I think that is why I felt a connection with Amanda, that even though in the beginning, it was rocky and she did frustrate me, she was always willing. She was always willing, she was open to growing and she challenged herself.
Even though maybe conversations with me were hard, she kept coming back and what that did was it thickened our relationship. It made it richer. It made it deeper. And yeah, that's why I could tell you right now, she's one of my best friends in the industry and one of my favorite business coaching clients. Can't wait for you to meet her. Here she is, Amanda Rose from HYVE Beauty.
Hi, everyone. What's going on. Good morning. I'm in Los Angeles so it is morning for me. You guys, I have a very special guest today on Pretty Rich podcast. You guys in the PMU industry, and maybe even some of the last industry might know who she is. It is Amanda Rose of HYVE Beauty, who I have had the absolute pleasure and honor of getting to know and walk with just in the past 12 months. I think a little bit more than that. So, I'm going to bring her on. We're going to dive deep into the founder and CEO of HYVE Beauty. Here we go.
Amanda Rose:
Hi. Hi, beautiful.
Sheila Bella:
How are you?
Amanda Rose:
I'm well. How are you doing?
Sheila Bella:
I'm good.
Amanda Rose:
Wow, that's a lot of my face. I'm just going to back up here.
Sheila Bella:
That's a lot of my face. It's a lot of our faces.
Amanda Rose:
A lot of my face first thing in the morning, and I'm wearing my winter sweater because we have two feet of snow up here in Canada, and it is about I'm going to say around zero degrees Fahrenheit here. It's in the minuses. It's cold.
Sheila Bella:
Oh, wow. Okay, I was complaining. I bust out my puffer jacket when it's 60 degrees in Los Angeles because I don't know ... I love seeing pictures of snow.
Amanda Rose:
You love experiencing the four seasons, but just not hands-on experience.
Sheila Bella:
No, milder. Milder.
Amanda Rose:
Well, we have an amazing masterclass out here in front in HYVE space right now and our instructors came from Toronto, which is also in Canada but it is 20 degrees warmer there so when they left, it was 80 degrees Fahrenheit there, and then they came here. I'm like, "Bring your winter coats. Bring your winter boots. Welcome to Canada's wonderland."
Sheila Bella:
Oh, wow. I still have yet to visit you there.
Amanda Rose:
I know.
Sheila Bella:
This live, this podcast, I've wanted to do it with you for a long time because I've just gotten to know you a deeper level, and it's such an honor, by the way, for you to let me in. You let me in, you know? I just love you so much and this has been a long journey for you-
Amanda Rose:
We have gone down deep, you and I, girlfriend. We have gone down deep.
Sheila Bella:
Yeah. We've fought, we've had uncomfortable conversations.
Amanda Rose:
We have, and what amazing opportunities to create such intimacy in our relationship. I just feel so profoundly connected to you and so appreciative and grateful.
Sheila Bella:
Same. I feel so connected to you, and that's what uncomfortable conversations do and that's what growth does. Speaking of growth, that is the topic for today's podcast, which is what is it? The Growth Glow.
Amanda Rose:
The Growth Glow.
Sheila Bella:
Yeah. I see that in you so much.
Amanda Rose:
You are a big part of that. It's been a year. It's so funny. Today's Friday the 13th. Remember I sent you that meme last night? I'm like, "Let's roll the dice. Let's see what happens." Friday the 13th in 2020, it's an interesting time for sure. But, it's been a year, right? It's actually been since I first signed up for Pretty Rich Bosses and our coaching agreement, that was last March, so it's been almost 18 months that you and I have ... in the formal context of our relationship, but it's been actually since we turned into HYVE Beauty. Remember?
When we were going through the rebrand, that's when I reached out to you. I'm like, "We're rebranding. We want to expand to the US and you're my girl. I want to work with you." My intentions and my thoughts and my goals around that at the time was I want to work with Sheila on strategy, I want to work with her on brand visibility in the United States, and what has come back and what has been built between the two of us, and what has happened for me has been just so much more than that. Just so much.
I want to start crying but it's-
Sheila Bella:
I know. I'm going to start crying, too, because I know all about it.
Amanda Rose:
Yeah, you've been walking with me through all of this and the grace that you've shown me and the grace that you have encouraged and supported me to create for myself is just beyond my dreams.
Sheila Bella:
I'm so grateful for you. Thank you so much for your vulnerability and for sharing that. Gosh, I feel a connection with you that in the beginning I wasn't sure was possible.
Amanda Rose:
Right?
Sheila Bella:
Yeah, being honest. And you probably thought so, too, right?
Amanda Rose:
Right. Well, it's so interesting as we've navigated the last year and a half, and it's so interesting the stories ... And you and I have talked a lot about this. The stories we hold about ourselves and other people without even knowing who they are. I love that you talked a lot about this this week, about specifically in our industry is that we're constantly paying attention and hyper-focusing on everybody else's business.
Sheila Bella:
Yeah. My post yesterday, I saw your-
Amanda Rose:
Girl. That hit me.
Sheila Bella:
We're obsessed.
Amanda Rose:
I'm like, "Yes!" I wanted to slap that all over social media. I'm like, "Read this. Pay attention." It is so true, and I've had a lot of conversations with myself. I'm like, "Stay in your own lane, Amanda. Give your business your energy. Be aware of what's going on but don't worry about what other people are doing." Depending on the days, sometimes easier said than done. We're all human beings.
Sheila Bella:
Seriously.
Amanda Rose:
We're all human beings, and it's really fascinating sometimes when you come across a person and they're like, "So, this is the story I've been told about you." And you're like, "Whoa, I don't feel like that's based in reality but that's my experience." And yeah, again, when we're all getting to know each other on social media, we are seeing one dimension of people in a lot of ways. We're seeing what we want people to see about us, but the real juice and the real magic and the squishiness is what happens off the camera.
It happens in conversation, it happens when we are together, and I don't know ... I am truly so grateful. It's been a hard year. I think it's been a hard year for everybody. There's been a lot of fear. Just like every other business, we're not a huge business. That's the other thing, a lot of people are like, "You guys are huge." I'm like, "There are six and a half of us that run this entire business." March was scary. This whole year was scary.
I was supposed to get on a plane to Pretty Ambitious that morning, and I had so much empathy for the timing around for you in March, it was gutting.
Sheila Bella:
The worst.
Amanda Rose:
It was gutting as somebody who cares and as somebody who was also selfishly so excited to be at that event, and be in community with other women. I was like, "This is going to be the game changer. This is going to be the catalyst for all the healing and all the conversations that need to happen."
And, it's still going to happen. I know that. It might be in a couple ... Who knows? But again, coming out of that experience and that situation was yet another opportunity for me to create more intimacy with you, more intimacy with people involved in those conversations, and it also allowed, I think, a lot of us to stand back and witness how certain people were choosing to show up.
Sheila Bella:
Mm-hmm (affirmative). Yeah, it revealed.
Amanda Rose:
Yes, it really was. There were those of us, especially like you, who stepped in right away and you're like, "Okay, here's how I'm going to be of value." The way that you were able to ... I don't want to say pivot because it was already on brand and in line with you in terms of online course creation and stuff like that, but the timing of it and how approachable you made it and how valuable you made all of your content for people, and at a price point that I felt was very, very generous. And, giving people the possibility that they could pivot themselves, that this wasn't the end of the road, that there was opportunities to create and sustain themselves through this when a lot of people were just freaked out and just thought the end is near.
Amanda Rose:
So, it was definitely people like you that were showing up in social media to give people hope and opportunity. So for me, it's so interesting with the Instagram Lives. Those, I feel, changed everything for me this year.
Yes, they did. In many ways, not just that, but that was a big part of it. Yeah, those Instagram Lives you were doing regularly. I have a question for you, though. You've had a lot of growth this past year, and I feel like in many ways, you were misunderstood by a lot of people in the industry and by me, as well. That's why I was like there's something behind this. There's something behind this. Let me dig deeper. Let me dig deeper. What is it?
Sheila Bella:
In what ways do you feel you've been misunderstood?
Amanda Rose:
Oh, wow. Okay. I feel like there is this narrative behind the curtains. Here's my experience, and I'm trying to also bring in an external experience of me, if I could disembody myself. When I started Microblade Canada in 2017, I am a marketing person. That is what I do sometimes what I feel like is energetic, disruptive marketing, the experience on that on the outside can be that I am aggressive, that I am stepping on toes, that I am being rude and abrasive and all of those things, and here's the thing. Anytime you step into an industry that you are not known in ... The other thing is I was seen as somebody who didn't know what they were talking about simply because I was a new permanent makeup artist, and I never said that I wasn't, but I also had 20 years in business and building brands and marketing.
I was also, I think, at the beginning because I did not feel like I had ... I wanted to earn their credibility and I needed to earn their respect, and my focus was always 100% on our customer base, so I didn't really think at the beginning have an appreciation for also massaging and being gentle with relationships with people in the industry who weren't our customers, if I could say it that way. There was some aggressive conversations back and forth.
But the wonderful thing is now is that I've had an opportunity with most of those people, most of those relationships to heal them, to actually create true friendships now and support systems. So the thing is, the way I feel like I've been misunderstood is that I don't know, maybe how I show up or who I am is. I don't want to say I've been villainized because I'm a human being. I have done some shitty things. I have operated out of scarcity. You have some voice messages from me where I was not at my best, where I was at my low, low, low point.
Sheila Bella:
Oh, we've all had those moments. Guys, who can relate? That's so amazing. We've all been shitty to each other. We have.
Amanda Rose:
Well I mean, when you're scared, you go into this place where you're in your cave and you are just defensive and you are just feeling protective, and I don't even know what the protection is really.
Sheila Bella:
Trying to protect something. Your ego, your ... Also, I feel like as women, we hop into that momma bear mentality really easily and sometimes we misuse it.
Amanda Rose:
Yes, 100%.
Sheila Bella:
We feel like we're protecting something and we just go into Olympic state. We're just like, "No, got to protect the baby," whatever the baby is. The business baby, your ego baby. That's the thing. What does my husband say? He says that nothing is more dangerous than a momma bear.
Amanda Rose:
Until I had my son, I never fully understand the human capacity to harm another person. I'm going to say when I had my child, I was like [crosstalk 00:25:30], "Oh, I will cut someone. You hurt my child, it's game over." And, [crosstalk 00:25:37] I am not a physical, violent person-
Sheila Bella:
I will die trying to beat you up because I can't. I don't know Jujitsu.
Amanda Rose:
That's right. And, I'm not a violent person at all but when it comes to your children ... I like that you draw that parallel because of course this business is my baby. And as you know, having your ... What do I tell people a lot of times? Being an entrepreneur, especially when you have a business, when you have people your responsible for, it's like having triplets with colic. It's not like just having one newborn. It's not one newborn. It's a fleet of newborns and they all need your attention.
Sheila Bella:
You care about your team so much. Yeah, you do feel like a mother, I suppose. But, you take responsibility for their wellbeing so yeah, you will do some crazy shit.
Amanda Rose:
That's right.
Sheila Bella:
Yeah.
Amanda Rose:
I also feel like at the beginning of who I was in Microblade Canada, I was definitely somebody who was not vibrating or operating at the level that I feel now, where I feel happy and hopeful and very open to conversations. And, I even welcome conflict now. Or, not conflict but I welcome those stickier conversations because I know where the true magic is so I don't shy away from that. I feel like that is a huge where I have grown is that-
Sheila Bella:
How free. That's freedom. Freedom.
Amanda Rose:
Yeah, and again, I just want to give you guys a little bit of a glimpse into a very precious part of my transformation with Sheila specifically was talking about how I had felt wronged and harmed by certain people in the industry, and Sheila's advice as my coach, she's like, "Well, what are you going to do about it?" Instantly, I'm like, "Why should I do anything about it? These people hurt me." Sheila's like, "Well, I think that this is an opportunity for you. Let's assume that if you don't do something, nobody's going to do anything so what do you want to do about it?"
I sat with that discomfort and I sat in that resistance and I sat in that "Why should I be the first person?" Then, I realized what a gift that was for me to be able to step into. And as you said, you're like, "That's a power move, Amanda. You're stepping into your power."
Sheila Bella:
It is a power move.
Amanda Rose:
Yeah.
Sheila Bella:
Apologizing, I think, is the most badass thing you can do. Being humble is the bravest thing you can do.
Amanda Rose:
Amen, sister.
Sheila Bella:
Putting your guard down is the bravest thing you can do. I side with that girl any day. Any day. I want her on my team any day. I want to sit with her. I'm sorry, I'm going on a rant right now.
Amanda Rose:
I love it.
Sheila Bella:
The people who have their walls up, who are just above apologizing, above being vulnerable, above accepting any responsibility, even just a little bit, any responsibility, those are not my people. They're not, and the thing is real recognize real. How they take it is how they take it. That is not your responsibility.
Amanda Rose:
That's right.
Sheila Bella:
They have some ish that they need to work out on their own, but yeah, I'm just not above apologizing, especially as the AAM president, I'm going to mess things up. I know I will but I'm not going to try to, but it's such a big responsibility but all I can tell you is that I am not apologizing. I am not above recalibrating my decisions and re-tweaking things. No one's perfect. The only thing you can be is flexible and have grace with yourself. That's it.
Amanda Rose:
And also recognize the gifts of the people in your circle, who hold your ass accountable. That is such a huge gift, especially in terms of our relationship. It's like you call me on my stuff. You make me wickedly uncomfortable. I sit in resistance. I have a little temper tantrum and then I'm like, "You know what? Sheila's right." And what was really also healing for me ... So, let's talk about the healing that happens with us, when we do step into that opportunity because for me, I had to sit with it and I had to think mindfully about the contributions, the negative contributions I had made to that relationship and those specific points in time where I showed up in a way that I was not proud of.
And, I was able to name those times, and I felt like that was powerful in the messages that I sent to those specific people because they knew that I had put thought into it and that this was very intentional. And again, as you know and one thing that I will recommend to people, if you are considering reaching out to somebody, don't send an email. Don't send a text message. I know that I do not translate well on email. I translate best in video, best in person actually. I'm at my best in person, so I actually recorded videos so that people could see me and hear me and hopefully get an idea of my energy and my sincerity.
Yeah, and it was hard and I was sweating. Then, you play the fear through and you're like, "How is this going to be received?" But, you're absolutely right. The intention and the intentional action I took was what was the most important part.
Sheila Bella:
Yeah, that's it. It's for you. It's not for them. It's for you. Oh my gosh, I'm so proud of you. I can't even.
Amanda Rose:
Thanks, friend. I'm not even sure, and I'm totally honest about that ... So, that all happened for me in February, so Sheila and I were at a conference together in the end of January. It was a wonderful conference but for me personally, there was weird shifts happening, I think at that time. There was a lot internally going on. There was a crazy full moon out. It was a weird time. But after I did those videos and I healed that for myself, I don't know if I had gone through that process, if I would have been able to even show up for the Instagram Lives early in March with a whole heart.
Sheila Bella:
Oh my gosh.
Amanda Rose:
Because by that point, I was just like, "I've done the work. I feel good about this and now I want to step in." The whole point of all of that was to make people feel less alone with their fears, and also just share stories, because holding and sharing and witnessing stories can really heal people. Even if they're only participating, even if they're only witnessing and they're not at the point where they want to share themselves, stories have so much power and they have the power to bind us together, and I feel like it's been just awesome for me this year.
And at the same time, scary. Make no mistake, March, April, May, going into June, those were some pretty dark months for us.
Sheila Bella:
Scary times.
Amanda Rose:
Yeah, but we're here and I'm grateful for it.
Sheila Bella:
I think this industry has gotten so much closer through COVID. We just all connect through the power of social media, which I feel like people shit on social media so much but I have made some amazing friends through this free platform that we're using right now.
Sheila Bella:
I know this episode is just getting to the good part, but hold on a second. I wanted to stop and ask you if you ever feel like a brow or lash robot? Are you constantly grinding but you're never, ever free? You're the slave girl to your own business. Listen, you and I both know that the reason why you got into the beauty business to begin with is so that you can be your own boss, but if you're slaving away as a solopreneur, you're basically a slave to clients. Maybe you know that you need to scale. Maybe you know you need to grow and expand, but you just don't know where to begin.
The three things that every business owner needs in order to grow are strategy, systems and support. You can't grow without all three; strategy, systems and support. Enter Pretty Rich Bosses, my one-on-one coaching program that helps beauty entrepreneurs just like you scale their businesses. So if you feel like a factory worker, brows, lash, brows, lash, brows, lash, and you know you're just surviving but not really living, I can help get you there with just a little bit of guidance. We are offering complimentary 60 minute strategy calls.
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Okay, I have another question for you. It's a two-part question. What is an old superpower that you have, and then a new superpower that you've discovered this year?
Amanda Rose:
Ooh. So I would say the superpower that I've always had, honestly since I probably came out of my mother's womb, was the ability to connect with people. I guess a fearlessness around asking questions and reaching out. I've never had a fear of really reaching out to people. Even if they didn't respond, or responded negatively, I'm like, "What's the worst I can get? No?" So in that respect, I feel like my willingness to step into conversations is something that is strong in me. How that has been enhanced and almost morphed into I think a greater superpower this year is the humility and the grace that I know that is a part of me.
So when I do reach out to connect, it comes from a deeper more mindful place now and it's not as surface level and 9 times out of 10 it has nothing to do with business. It's just about wanting to personally connect with somebody. I just want to say, because I feel like this needs to be said, I do get a lot of inquiries through our DMs about working with Pretty Rich Bosses and working with you, and people, they're like, "Is Sheila the real deal because sometimes I see her on social media and I just don't know?"
Sheila Bella:
If I'm real. I know, I get that a lot and I understand.
Amanda Rose:
I can imagine, right? You and I have talked about this. You and I have talked about this and I just said, "She is the most real person that you will ever work with. What you see on social media is 100% who she is, and she is not apologizing for it, and I feel like if you're able to work with her, she's going to help you elevate yourself to the point where you're not apologizing either."
Sheila Bella:
Oh, thank you.
Amanda Rose:
That's a big deal. Yeah, girl.
Sheila Bella:
Oh, that resonates with me. Yes, what about a new superpower that you harnessed this year?
Amanda Rose:
Mindfulness.
Sheila Bella:
Ooh, tell us about that.
Amanda Rose:
What I will say, and I have a sticky note on my monitor ... It keeps falling off because I use it all the time ... is I think passion is a superpower. I think passion and drive and creativity and all that is super magical and wonderful, but feelings are not facts and I often have in the past, pre-Sheila Bella, governed myself by my feelings. And again, like we talk about the momma bear instinct, this is my baby, this is my business.
Sheila Bella:
Facts don't care about your feelings.
Amanda Rose:
Facts don't care.
Sheila Bella:
That's a Ben Shapiro thing. Sorry.
Amanda Rose:
Right? Right? So now for me, just being mindful when I do receive other negative feedback or if I'm in conflict with somebody, I sit there and I allow myself to ... The other thing is to not be so reactive and responsive right away. This is things that Katie and I both, we talk about building muscles. Building muscles of resilience, building muscles of grace. If you feel triggered or that you need to automatically respond to something, give yourself the grace of 10 seconds of breathing. These are practices that-
Sheila Bella:
That's it. Yeah, that could change everything.
Amanda Rose:
Literally changes everything, right? I think I'm cultivating a little bit more of a superpower just being much more mindful in how I'm responding to things. Also, I hold this-
Sheila Bella:
That's really good.
Amanda Rose:
I hold this very powerful belief in my head, and it's really transformed even how I talk to people every day is that everyone is showing up to do their absolute best. Everyone is always doing their best. That doesn't speak to where they might be in their life, you know what I mean? But, just going into any conversation or any situation with the true belief that that other person on the other end, that you may or may not be in conflict with, is absolutely trying their best just provides more empathy and softness to the conversation.
Sheila Bella:
Yeah, yeah. That's such a beautiful way to go about life. It's a choice.
Amanda Rose:
It feels good, too.
Sheila Bella:
It feels better. It feels better. It's a good strategy. I love that.
Amanda Rose:
The other thing is is superpower wise, I feel like my team is part of my superpower. I work with the most exceptional women, and I know you do, too, but it is true. How incredible is it to wake up every morning and be truly excited and joyful to go to work? Or, to just be at work? I've never enjoyed my environment, the people that I work ... We have friendships. We have close relationships. We care about each other. It's truly a family, and like Katie said, "I back your play, girlfriend." We have each other's backs and it extends far beyond the workplace.
I think truly caring about other people is priceless. It's invaluable and it makes us human beings. That's what makes human beings special is our ability to actually have compassion and have empathy and care about each other.
Sheila Bella:
Mm-hmm (affirmative). Yeah, you're one of the warmest people I know and I see ... Even when we did that conference in January, I saw you in conversation with people, and the attention, even your body language, the attention you pay to people, you look them in the eye like they're the only person in the room. You're so intentional with that.
Amanda Rose:
Thank you.
Sheila Bella:
I really admire that about you. That's something I try to do.
Amanda Rose:
Thank you.
Sheila Bella:
You guys?
Amanda Rose:
You got it.
Sheila Bella:
Do you love Amanda or what?
Amanda Rose:
Oh, goodness.
Sheila Bella:
Hey, shameless plug. Shameless plug because I typically do this on Pretty Rich podcast as a pre-recording, but guys, every single time I get a package from HYVE Beauty, it feels like I'm getting a gift, a surprise package from a friend. I actually am, but here's the thing. You guys will have the same experience. It's such a beautiful experience opening a package from you guys. I don't talk about anything that I don't believe in, but the absolute best place where you can get permanent makeup and beauty supplies is HYVE Beauty. Shout it from the rooftops.
Amanda Rose:
Girlfriend.
Sheila Bella:
HYVE is the best place to get your supplies, and because why not make it a little bit nicer? Why not make it just a little bit more than just an Amazon package? It's such a beautiful experience. When I get a HYVE package, I feel like I should record this for social media because it's so personal. It is made with love. Jennifer [crosstalk 00:42:10] said, "It's made with love." You can feel it, and now having seen, getting a glimpse of who Amanda is, the CEO behind it, I think you guys can agree. It's so personal. You have all those special touches.
Oh, and if you would like 15% off-
Amanda Rose:
15% off!
Sheila Bella:
15% off. You can use the code SHEILA15.
Amanda Rose:
That's right.
Sheila Bella:
Easy peasy. Easy peasy.
Amanda Rose:
It's so interesting being an online retailer, the challenge is how do you create relationships with people that you don't personally interact with. We will never not send personalized love notes. We will never not send gifts. Customer service for us is huge, and it actually occupies a lot of our days, but we recognize that people have choices in the industry. We recognize that, so for us, it's not about the transaction. It's about the relationship, and we want people to know that we value them.
Sheila Bella:
That's how you built Microblade Canada, which is now HYVE Beauty. You built it through relationship.
Amanda Rose:
Yup.
Sheila Bella:
Tell us about that. Did you know what you were intentionally doing, or was it just a byproduct of your natural inclination to serve and to get to know people in the industry and listen to what they want?
Amanda Rose:
You know what? Can I do a take two of my superpower because I actually feel like maybe that's ...
Sheila Bella:
Sure.
Amanda Rose:
Who I am as a person, and who I've always been in my life, in business, I have always been about the relationship. No matter what the situation, so it's just inherent to how I operate. When I used to be a permanent makeup artist, and guys, I have been honest about this my entire life, I was mediocre. I was okay. I didn't do the best work. I didn't do the worst work, but I was fully friggen booked without advertising and it was because of how I treated my clients. Every single time, they knew they had 100% of my attention. I was always available to help them and support them. I literally ran my business on 96% referral basis. Referrals were huge for me, and it was because I saw the people that were lying on my tables. I knew who their kids were. I knew what jobs they did. I asked them about their vacations.
Often times, I would remember this inherently but I always had a system where I would make little notes for myself so that I could remember these things, and these are the things that inspire people to support your business. These are the things that you can do to get people advertising for you without even really asking them to.
Sheila Bella:
Selling without selling.
Amanda Rose:
That's right. And again, at the AAM presentation I did a couple weeks ago, it really is about the power of the inspired client, and it has to come from the heart, though. People can tell. Everybody's walked into a store, you put on a dress, you know it looks like garbage on you. You walk out and you ask the sales lady, "How's this look on me?" "Oh, it looks great. You should buy two of them."
Thank you for your insincerity. I know I look like a dumpster fire right now. I'm walking out the door because that person is focused on the transaction. Even when I was in retail sales, I would always give people my honesty. I would do it with kindness and professionalism but I would always be like, "You know what? Why don't I pull something else in a different cut that might flatter your body shape more often." Because I knew that the last thing I wanted to do was sell somebody something that they were not going to feel good in because they would remember it and they would never trust me again. It's about building trust, building credibility with people.
So, I feel like it's just part of who I am and part of how I operate. And that's why customer service is so important to us because we are focused on the relationship with our customers. We are focused on the relationship with our suppliers. A lot of the suppliers that we work with, I actually have personal friendship ... I know this is shocking to you, but a lot of them I call friends. A lot of them, we call each other and talk about life, and they are truly ... Anne Marie from PermaBlend is one of my dearest, closest friends. She has such a special, tender place in my heart.
I said to her, "I just feel grateful that we are selling PermaBlend because that brought you into my life." If that is the endgame of everything-
Sheila Bella:
Yeah I love her, too.
Amanda Rose:
... then I have so much gratitude for that. The other thing I find in terms of the relationship is it does push you sometimes to get through the discomfort of things that might come up. There was a moment, and you and I talked about this, much earlier this year when I could have either listened to Sheila with my whole heart and taken her advice and pushed through some pretty icky stuff, or I could have just tucked tail and run. This is the thing. There was things that I wanted to do for myself, but make no mistake, it was because I had committed to my relationship with Sheila and committed to the process of growth that I knew was on the other side of this for me.
So, that was a longer term view and I'm like, "This is temporary. We can do hard things. We can do hard things." Relationships are so important because nobody wants to feel alone. Think about the things we can accomplish together, and I would also rather show up in a collective or in a community than show up as a single person.
Sheila Bella:
Yeah, life is just more fun that way and more meaningful that way, in my opinion.
Amanda Rose:
It's juicy. It's magic.
Sheila Bella:
Yeah, I know. I struggle with this because I know some people who I respect and adore, and their take is that you can enjoy a beautiful sunset by yourself. It's fine. I'm not like that. It's so much better with someone else, right?
Amanda Rose:
I would be sitting at that sunset Face Timing my friends.
Sheila Bella:
Like, "Come on, come on, come on."
Amanda Rose:
I don't even know, I know you have siblings, but I'm an only child so I feel also maybe part of my story is that I've always craved those sibling relationships and those friendships.
Sheila Bella:
Yes. This is where we connect. I have siblings, but not really.
Amanda Rose:
Yeah, you guys are quite far distanced in age and stuff like that, right?
Sheila Bella:
Yeah. I don't know if you know this but my dad actually has five kids from his first marriage. It's so controversial. Anyways, it's so juicy. He was a businessman in his 30s and then he met this hot 19 year old dancer in a hotel, and then made her his girlfriend, got her an apartment in [Kubal 00:49:03] and kept that relationship for seven years, and then he maintained his wife and his five kids with his first wife, and then he also had a girlfriend at the same time, and then knocked her up after seven years and I was the baby. Then, he left that family to be with my mom and gave her breast implants.
Amanda Rose:
Oh my God. Okay, so first of all just logistically, I would like to know how he found the time to do all of that-
Sheila Bella:
I don't know. I don't know.
Amanda Rose:
Wow.
Sheila Bella:
That's why when I was three years old, I was introduced to my brothers and sisters. How do you think those kids felt about me? And I was three ... Hi, Nita.
Amanda Rose:
Hi, Nita.
Sheila Bella:
I was three, and then I was like, "Oh my gosh, it's Christmas. I have brothers and sisters." I was so lonely. Then, come to find out slowly years later that I wasn't really accepted so I have that same wound. I have that same only childish wound where it's like, "Love me, love me, love me, love me." Right? "Accept me, accept-
Amanda Rose:
Why don't you love me?
Sheila Bella:
Why aren't they accepting me? Mom, I don't get it. Why? I didn't have any idea.
Amanda Rose:
One of the most pivotal parts of our relationship or our conversation, and I'll never forget this, when you were in New Jersey last year-
Sheila Bella:
Yeah, I was at the gym.
Amanda Rose:
We refer back to this conversation a lot, right?
Sheila Bella:
We do.
Amanda Rose:
Sheila was at that time just taking on leadership of the AAM-
Sheila Bella:
Secretly.
Amanda Rose:
Secretly. Nobody could talk about it, and it was the first, I feel, really real conversation we had, and at that particular juncture, I think I had just gone through conflict with a competitor. There's just an ongoing narrative there, and I was at a very, very low point and I was not sitting in a place of trust, and I don't know if I was rude but I wasn't kind. I was scared, and I was-
Sheila Bella:
You were scared. I saw through it.
Amanda Rose:
I was so scared to trust you. I was so scared to trust you. I was scared to trust anyone. It wasn't you. It wasn't you, because at that time, my perception was that you were part of another crowd, of a bunch of people who didn't like me.
Sheila Bella:
Us versus them type thing.
Amanda Rose:
Yes, yes, very much so. And again, look at us now. Guys, if you don't know this, if I don't talk to Sheila for a week, I send her a voice message just because I miss her. We are actually friends outside of this industry-
Sheila Bella:
We're actually friends. The trust is there and it's real. It's real.
Amanda Rose:
Jennifer, I just saw something that came up on the feed and she said, "How hard is it to trust people?" Here's what I'm going to suggest is number one, as women, we have to be mindful and aware and allow for space to listen to our intuition. Stop listening to the narratives you created for yourself. Stop listening to other friggen people, who all by the way have their own agendas, own experiences. I would always recommend step into a place of trust and openness because what do you have to lose, especially if you're at a place where you're feeling isolated, you're feeling lonely, you don't feel like you have those supportive relationships in your life.
Guess what? You're already at the bottom. You're there, so why not be brave, step into something and I'm telling you right now, if I hadn't stepped through that ... And I mean, Shelia did make it ... I feel like you made it easier for me because you called it, you were like, "I hear your fears. I see them. I understand them. Just I'm going to tell you exactly who I am and we are going to figure out if there is value there for both of us." That was that conversation. There was a point where Sheila was like, "I don't know if I want to work with you." And, I'm like ... In that moment, I was like, "Oh, because of all the things you've heard about me."
But, it was literally Sheila going, "No. You have some work to do if you want to work with me." So-
Sheila Bella:
It was your willingness. It was your willingness in the beginning. I was like, "I don't know if you're willing because it's the uncomfortable shit."
Amanda Rose:
Yes, the willingness. Willingness is key to everything, I think.
Sheila Bella:
Absolutely.
Amanda Rose:
It's the willingness to put down your sword and stop fighting with people. It's the willingness to forgive people. It's the willingness to forgive yourself, and the willingness to just be brave and do things that make you wickedly friggen uncomfortable. Everybody here is, "Oh yeah, all of the magic happens outside the comfort zone." There is a reason that's a saying. There's a reason there's a million memes about it because it's 100% true. You don't be brave, you get ... I'm not saying you get nowhere but I'm going to suggest that you get nowhere big and juicy without some bravery and without trusting people.
Sheila Bella:
You're so good. I'm so glad this is a podcast. I'm so glad I can replay this.
Amanda Rose:
There have been people asking about the replay for this Instagram Live is obviously going to be on your IGTV. But, we've had people-
Sheila Bella:
Well, the audio will be.
Amanda Rose:
... asking about when the podcast is going up.
Sheila Bella:
Oh. I'll let you know. Probably two weeks. Not next week, but the week after.
Amanda Rose:
Oh, that fast. I was like, "Oh, maybe by Christmas." You're fast [crosstalk 00:54:20]-
Sheila Bella:
Probably two weeks. Two weeks.
Amanda Rose:
Amazing.
Sheila Bella:
Yeah, maybe two and a half. I have another question for you before we sign off because I know Instagram gives us an hour cutoff. Fill in the blanks. If people really knew me, they would know that I ____.
Amanda Rose:
Ooh. Oh, hot seat. We're playing Mad Libs.
Sheila Bella:
Playing pretty much podcast Mad Libs.
Amanda Rose:
Katie, can you help me? If people really knew me, they would ...
Sheila Bella:
Yeah, Katie, what would you say? Bring her on.
Amanda Rose:
Katie, come on over here.
Katie:
I'm coming.
Sheila Bella:
If people really knew me, they would know ... Hi, Katie. You're so beautiful.
Katie:
Hi, Sheila. How are you doing?
Amanda Rose:
Katie.
Sheila Bella:
Tell everybody who Katie is. Tell everyone who Katie is who doesn't know.
Amanda Rose:
24 Caret Kate on Instagram. She's a bit of a big deal. She's a permanent makeup artist extraordinaire. She is one of my most favorite people on the planet.
Katie:
Yeah, we got really close.
Amanda Rose:
Yeah, we sure did and she's actually been a customer of ours since the beginning. She's an original gangster of Microblade Canada.
Sheila Bella:
Wow.
Amanda Rose:
And, very similar, we created a friendship online before we ever met in real life, and then when we met each other, it was just like we had known each other forever. So, Katie is a marketing and branding and creative genius. We are working at creating online content right now, and it's going to fill, I think, we feel like needs ... We're excited. We got a lot of stuff going on.
Katie:
Yeah, we've got some big magic [crosstalk 00:55:53]-
Amanda Rose:
We're creating some big magic.
Sheila Bella:
Yeah.
Katie:
Thank you for bringing me over. If people really knew you, they would know that you have the biggest, juiciest heart. Amanda, she is an alpha female. When she's in a room, you'll notice that all the women around her will turn towards her. Their shoes will turn towards you-
Sheila Bella:
Oh, God.
Katie:
A quiet will happen. Seriously. There's this intensity about her that can be quite intimidating and it was very building muscles. I had to build a lot of muscles around that because it was intense for me, but when you come in, it is the biggest, juiciest, softest, kindest ... You're so generous. The shoes I am wearing, I did not buy these shoes for myself. I did not. So, I think that's it. There's this uncanny, this hypnotic combination of qualities about you of soft and hard, fast and slow and you ebb and flow like water. You really do.
Amanda Rose:
I love you so much. Thank you.
Sheila Bella:
Do you feel seen? Do you feel seen?
Amanda Rose:
You know what's so funny, like I said to Katie, I'm like, "How do I be less intimidating?" I said, "I feel like I'm lively and I'm approachable and what's the ..." She's like, "No. It's not something you need to apologize for or change. It's part of your power."
Katie:
It really is.
Sheila Bella:
I love you guys together. I love it.
Amanda Rose:
We're going to work on a podcast. We can have Sheila on our podcast, Katie.
Katie:
I would love to do just more of the things.
Amanda Rose:
Yeah, we want to do more. And, we will be turning up some Instagram Lives in a different format soon, so we're really excited about that.
Katie:
I'm going to roll over. Thank you for bringing me on. I'm rolling out. Bye, baby.
Amanda Rose:
Oh, and Kate's doing an AAM podcast today, too, with Melody.
Sheila Bella:
Yeah!
Katie:
We pushed it because I'm getting my lips tattooed.
Amanda Rose:
Yeah, she's a lip model today.
Sheila Bella:
Amazing.
Katie:
Stay tuned.
Sheila Bella:
Oh my God. I can't wait to see that.
Amanda Rose:
Also, could she be anymore gorgeous? Seriously?
Sheila Bella:
Seriously.
Katie:
Thank you so much.
Sheila Bella:
[crosstalk 00:58:01] just in case you needed reference, here I am.
Amanda Rose:
Pick me. Also, where's that mask that you had? We have to show Sheila this. Actually, I sent some to you in your gift package, my love. We have these-
Katie:
I think I left it home.
Amanda Rose:
Here, you can use mine. This is a sequined leopard mask, but Katie put it on her forehead.
Katie:
This is how you're supposed to wear it up. This is what it turned into.
Amanda Rose:
Doesn't she look like Gal Gadot from Wonder Woman.
Sheila Bella:
So fricken cool. Oh my God.
Katie:
It was the nicest thing anyone's ever sent to me.
Amanda Rose:
I said to her, I said, "You look like fricken Wonder Woman," and she's like, "What?" I'm like, "You're fricken Gal Gadot." She's like, "Yeah, right."
Katie:
I thrive in validation. I really do.
Amanda Rose:
I'm going to say almost a little bit [crosstalk 00:58:49]. Even a little bit more beautiful.
Katie:
It makes me so happy because then Stu came in and she was like, "Katie, put it on your head." And she goes, "Stu, what does she look like?" He goes, "Wonder Woman." I was like, "There we go. Now I know it's not bullshit."
Amanda Rose:
There it is. That's right. He speaks the truth.
Katie:
Thank you so much.
Amanda Rose:
I love you.
Katie:
I love you, too.
Sheila Bella:
Wow. Multifaceted masks, and multipurpose.
Katie:
Yeah, in case you ever just need to pull your hair back.
Amanda Rose:
Fashion accessory.
Katie:
Or, cover your eyebrows because they're healing. We got you.
Amanda Rose:
Sheila, by the way, we are working on some BTS footage because the other day I said to Katie, "Sheila's right. We need somebody filming us because things are pretty fricken hilarious around here on a daily basis." One of my favorites-
Sheila Bella:
I would love to see it.
Amanda Rose:
One of our favorite sayings, which is cultivated by Katie and it was a blog post originally and she was like, "Surprisingly, not surprising." So now every time something ridiculous happens around here, we're like surprisingly not surprising.
Katie:
Yeah, [crosstalk 00:59:52] tested for COVID the other day. Surprisingly no surprising. I do not have COVID.
Amanda Rose:
Katie tested negative for COVID. Sorry, I hope I didn't take everything off the rails here.
Sheila Bella:
No. No, I love BTS. You know that's in my formula. BTS. That's in my trust formula.
Amanda Rose:
I love it.
Sheila Bella:
Okay, last question. Okay, I like this question a lot. I stole it from Tim Ferris and I've been [crosstalk 01:00:18] saying it now for every podcast. You have a billboard in Times Square. You're granted a billboard in Times Square, 24 hours. It can't say, "HYVE Beauty, SHEILA15." It can't. It has to be a quote. One of your favorite sayings. What would it say?
Amanda Rose:
I would say one of my timeless, my most favorite quotes and it used to be a lot of our Microblade Canada branding was a candle loses nothing by lighting another.
Sheila Bella:
Love it. That's the whole theme of this hour. That's the whole theme of this hour.
Amanda Rose:
Here's the thing. You support your energy, your passion that you can give to your friends in supporting their business is an unlimited resource. So don't act as though there is a finite amount of success and empowerment to go around in this world, because it is infinite. And the more that we step in to truly support our sisters, even if you have no skin in the game, hey guys, kindness and generosity rules all. 100%. So, be freaking wild with your generosity. Be unlimited with your generosity, even if it scares you. Especially if it scares you, especially if your freak [crosstalk 01:01:34]-
Sheila Bella:
Especially if it scares you. Yes, I love it. Okay, so for people who are listening to the audio version of this podcast, where can we find you and how can we support HYVE Beauty, this beautiful brand?
Amanda Rose:
Oh, goodness. Well, thank you, thank you, thank ... Okay, so HYVEBeauty.com. We spell it a little bit differently. It's H-Y-V-Ebeauty.com. For those of you who are not in the permanent makeup industry, we actually sell a lot of other professional beauty products. We actually also have consumer beauty products. We have a lot of salon retail products like magnetic lashes, strip lashes, all sorts of things. We have an amazing amount of masks, gorgeous masks and we price them all so whether or not you use a discount on your store, you can easily retail them and make a healthy profit in your salon.
Sheila Bella:
Nice.
Amanda Rose:
Katie, do you want to throw me one of those little brow soaps?
Katie:
Yes, I do.
Amanda Rose:
Also, we're launching this today. We have honey brow soaps.
Sheila Bella:
Oh, that's amazing. I see that all over YouTube.
Amanda Rose:
Yes. We just have these. We're going to be actually doing a promotion. We're going to be giving these all weekend when people place orders with us of $150.00, but these are some of the products that we have on our store that are not professional products. You can find them in Sephora. That's something that we are trying to also get out there more is that we do have this whole collection of other consumer-based products and it's something we're trying to grow. We do want to be a full-service shop for people.
So, how you can support us, use SHEILA15. Please buy some things off our store, that would be great. We do have a whole bunch of new products coming onto the store. We just launched a whole bunch yesterday. I think the one challenge for us is that we're always adding new products to our store, we can't always keep up with letting people know about all of them. Obviously, tell your friends if you see value in this. Support Sheila Bella, and if you guys really want to show up and support people who truly care about this industry, who truly want to add value, sign up for Pretty Rich Bosses ... Can I do a shameless of Pretty Rich Bosses?
Sheila Bella:
Yeah, sure. Go for it.
Amanda Rose:
Okay. So guys, Pretty Rich Bosses is one of the most valuable programs I have ever participated in. Even if I only had access to the vault of resources, that alone is worth triple any investment you will ever make. You have to be willing to do the work. The coaches that are part of Pretty Rich Bosses are the best of the best. They show up with full open heart, totally focused on your success and your growth, and you showing up to be your best selves. I can not say enough about Pretty Rich Bosses, so if you want to support HYVE, that's great. Please support my friend, Sheila Bella, and Victoria, Emily, Amy, Rose ... You got more. There's more. Did I miss anybody?
Sheila Bella:
Michelle [inaudible 01:04:39] is now going to be a coach.
Amanda Rose:
Oh yeah, Michelle. Welcome, Michelle.
Sheila Bella:
Yeah, welcome Michelle.
Amanda Rose:
Just show up and support your sisters. The other thing, and one thing we're starting to ask as well, on Instagram, whether if you see our post, if you could save it, if you could share it, we're putting a lot out there right now about safety and sterilization. Katie has been writing some incredible blog posts about it. Just those kinds of things. Tell your friends. If you think we're rad, tell your friends.
And here's the other thing. If there's products that aren't in our store, let us know. If there's things that we are doing that you think we could improve on, let us know. Our goal is to provide the best, most wonderful connecting and positive customer experience we can, so without the feedback, we don't know, right?
Sheila Bella:
True, true. Aw, thank you so much, Amanda.
Amanda Rose:
And, thank you, Sheila.
Sheila Bella:
I love you.
Amanda Rose:
I adore you. And there should be a package in the mail for you today. If not, it'll be Monday because we had a national holiday here this week.
Sheila Bella:
That's true. So did we.
Amanda Rose:
Yes.
Sheila Bella:
You guys, and for all things, you can DM me, @RealSheilaBella or DM Amanda, @HYVEBeauty, H-Y-V-E Beauty. I respond to all DMs best I can.
Amanda Rose:
She sure does.
Sheila Bella:
Yeah, so we're very active on there. I guess that would be the easiest way to connect with us, and we're very happy to do so.
Amanda Rose:
Thank you for having me, my friend. I am honored and excited, and I just again adore you. Thank you for this opportunity to speak and connect and share my story, and again, I feel like a broken record sometimes because I know you and I text back and forth. I'm like, "I don't know if I told you in last four and a half days, but I'm really, really grateful for you." It's true and I don't feel like saying things like that to somebody ever go out of style. I don't feel like they ever lose the meaning because often times in our industry, all we hear is the negative experience and the negative feedback and when things don't go right.
And, I don't feel like people intentionally take time out of their day to just reach out and say, "Hey, I'm thinking about you. Hey, you made a difference in my life. Thank you. I'm grateful that you are on this planet."
Sheila Bella:
Aw, thank you, friend.
Amanda Rose:
You know I'm grateful for you.
Sheila Bella:
Yeah, you know I'm grateful for you, too, right? You know that it's real.
Amanda Rose:
Yeah, girlfriend. We're going to do some incredible things together. The future is huge and big and juicy, guys.
Sheila Bella:
Yes, yes. I'm excited to ... You're one of my best friends in the industry, Amanda. I mean that with all my heart.
Amanda Rose:
Me, too, my love. How crazy, right? Here's the thing, guys. 2020 has been a hard year, but if I'm honest, it has really been a wonderful year for me personally in my growth, in my friendship, in the depths of the relationships that I have, in the fact that I go to bed every day feeling like I am showing up as a better version of myself. I'm showing up with sincere generosity and caring of the people around me. And, I'm not perfect every day. I have bad days. We've had a week around here. It's been a week around here.
Amanda Rose:
But there's something to be said about just waking up and feeling like you're doing good, and focusing on the things you can control because things in this world are not highly controllable.
Sheila Bella:
Yeah. Oh my gosh, I hear you. I hear you.
Amanda Rose:
All right, girlfriend. Thank you for this.
Sheila Bella:
Thank you.
Amanda Rose:
I love you. Happy Friday the 13th, everybody.
Sheila Bella:
Yeah, this was a great start to my Friday the 13th.
Amanda Rose:
I know, right? We're just going to rock this day.
Sheila Bella:
It's going to be awesome.
Amanda Rose:
All right, I'll talk to you soon, my friend.
Sheila Bella:
Bye.
Amanda Rose:
Bye for now.
Sheila Bella:
Bye everyone.
Katie:
Bye, everyone.
Sheila Bella:
Hey, thanks so much for listening to today's episode of Pretty Rich podcast. If you want to continue the conversation longer, check me out on Instagram. It's my favorite place to connect with you guys, @RealSheilaBella. I'm happy to answer any of your questions or simply to chat and get to know you better. And if you end up doing something super awesome, like screenshot-ing this episode and re-posting on your stories, that would put the biggest smile on my face. Don't forget to tag me. I appreciate every share and love feedback from my listeners.
Also, do you have my number? Do you have my number? Because if we're going to keep hanging out, you should probably have my number so you can actually text me. That's right. You can text me at 310-388-4588. And, if you're sick and tired of doing business alone and you're interested in accelerating your success by hiring a business coach or joining our mentorship program called Pretty Rich Bosses, go ahead and just apply. Why not? Check it out. Go to SheilaBella.com/apply and we'll schedule a free strategy session with either myself or one of my advisors. And of course, I got to include my kids, so here to send us off are Beau and Grey. Grey, say, "Share with your friends ..."
Grey:
Share with your friends.
Sheila Bella:
Please review my mommy on iTunes.
Grey:
[inaudible 01:09:56] mommy on iTunes.
Sheila Bella:
Thanks for listening.
Grey:
Thanks for listening.
Sheila Bella:
Hey, Beau? Can you tell everybody what our family motto is?
Beau:
Yeah, I can do hard things.
Sheila Bella:
I can do hard things. Good job, buddy.
