Ep. 76: How to Be a Conference Speaker with Ayo and Portia Ijidakinro
How do you set yourself apart from everyone else enough to be recognized as someone who has the makes of a conference speaker?
In this episode, I had the honor of speaking with the amazing Ayo and Portia Ijidakinro, the producers of the PMU conference in Las Vegas, Nevada.
The process of launching Pretty Ambitious Summit has been such a learning experience for me. Choosing conference speakers is a skill I didn’t think I’d have to learn, but I did.
And there’s a whole thought process to it too! Ayo and Portia have been honing that skill for years, and I’m so happy they came onto the Pretty Rich Podcast to spill all the tea on what they look for in a conference speaker. It is gold.
If you’re wanting to be a conference speaker but don’t know if you’re qualified or how to even be qualified, you’ve come to the right place!
In this episode, we give tips and hints on how to set yourself apart from the rest as a candidate speaker for a conference (and I mean, we really drop those hints. Are they even hints? We just lay out the standards for you in this podcast!).
Before Ayo and Portia even start talking in the episode, I give you my quick tips on how to be a conference speaker. Check this out:
Tip #1: If no one will give you a stage, create one for yourself.
Tip #2: Invest in the event of the producer.
Tip #3: Have good business hygiene.
Have any questions? You SHOULD. And Ayo, Portia, and I 100% answer them in this episode.
We talk about things like the checklist you need to check off for yourself personally before reaching out to a producer (like making sure your social media is on point, having examples of your teaching, having amazing art, having posts that educate your followers on your technique, having tons of content that shows your face and makes yourself personable, you know, stuff like that, I could go on and on).
We talk about the necessity of being amazing at what you do.
We talk about the struggles of approaching a producer and the struggles of a producer being approached.
We talk about standards, and how some people surpass them and how others miss it completely.
We’re ugly honest in this episode. The kind that will offend you in the best way possible.
You don’t want to miss it.
Here are the episode highlights:
‣‣ [03:44] Here's where I give my quick tips on being a conference speaker.
‣‣ [08:49] Ayo and Portia Ijidakinro, everybody! This is where I welcome them onto Pretty Rich Podcast and start the talk on becoming a conference speaker.
‣‣ [09:19] The questions start! I ask Ayo and Portia to share their background on producing events (they've produced so many different things!).
‣‣ [11:23] Here's where Portia talks about the importance of knowing the industry you're in--the people, the standards, etcetera.
‣‣ [12:26] Portia continues the talk on being knowledgable, but this time focuses on knowing your craft! So important, this minute mark is a good one.
‣‣ [21:12] Here's where I ask Ayo and Portia how people have approached them to be a speaker at one of their conferences, and wow, do they have the craziest encounters. (Hint: this is also where we dive deeper into business hygiene)
‣‣ [26:28] Politics! In the beauty business industry!? Uh, YES! Ayo speaks more on that and the difficulties he's had to face, even in just dealing with conference speakers.
‣‣ [29:15] I ask Ayo and Portia if they ever approach people to be speakers at their conferences. The short answer is yes, but how and why they do it is so important. You can find the expanded answer here!
‣‣ [30:42] This is probably the part you're looking for. The standards that producers have for conference speakers are right here!
‣‣ [32:09] Here's where some tea gets spilled... I ask Ayo and Portia if they ever... you know... ask around about conference speakers. THEY DO! Here's where we talk about that!
‣‣ [50:30] If you aspire to become a conference speaker but your business isn't thriving yet, don't worry! Here's where Ayo and Portia give pointers on how to manage right now to set you up to become a star candidate for becoming a conference speaker.
‣‣ [56:37] We close off the episode with emphasizing the importance and value of a conference speaker who is a team player. What, you thought this was a solo mission??? You're highlighted as a conference speaker, but that's because you know how to be part of a community. We talk about about that here.
I WANT TO BE A CONFERENCE SPEAKER! TELL ME HOW! (Listen Here)
I absolutely loved having Ayo and Portia with me on the Pretty Rich Podcast! Keep up with them on Instagram here for Ayo and here for Portia. All things PMU Conference can be found right here.
You can follow me, Sheila Bella, on Instagram @realsheilabella!
Here are the links that were mentioned in the podcast and more!
Grow Your Gram
Online Course Workshop
FOR MY LISTENER BOSS BABES
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You can enjoy a transcript of the podcast here.
Sheila Bella:
So, say I wanted to be a speaker at your event. I think what I would do is I would make sure that my social media is on point. I have examples of my teaching. I will have amazing art. I will have posts that educate my followers and my audience on the science behind my technique. I will have evidence that I do teach. Also, I'll show my face and teach and speak. I'll have a great website that shows that I'm competent. Then, now that I know what you're looking for, if I were to approach you, I would probably not say, "Hey, can I be a speaker?" I might say, "Hey, I'm interested in your event." I might even attend just so I'm on your radar. I might attend.
Portia Ijidakinro:
Yeah. Like what I had said, don't try to run before you can walk.
Sheila Bella:
If you have a dream, a goal, a vision to be a conference speaker, you have to listen to this in its entirety, because that's exactly what we're going to talk about here today, how to be a conference speaker. How do they do it? How do these people get chosen to be up on those stages?
My guests today are seasoned conference speakers, Portia and Ayo Ijidakinro. They're going to tell you a thing or 20 about what they're experiencing as producers. And now that I am, I don't know, neck deep, that's a thing, neck deep into my first event, I'm going to tell you, too, how you could be a conference speaker for the next Pretty Ambitious Summit. What do you got to do? What step do you have to take? Right here on Pretty Rich Podcast. Boom.
You're listening to the Pretty Rich Podcast where you are totally the heroine of your own story. I'm your host, Sheila Bella, and I built a seven-figure PMU biz without a degree, without a fancy website, or a sugar daddy. And if you and I hang out here long enough, you're going to start to believe that you can do it, too, because you really can. I know you think I don't know you, but I do. I really, really do because I am you. And I believe we're all on this same journey together. My perfect job didn't exist, so I created it. The job I wanted wasn't hiring me, so I skipped the line and hired myself as CEO, just like you can. So, consider me your secret beauty biz BFF. In case you need to be reminded, that power is never given to you. You just have to take it. Are you ready, beauty boss? Let's jump in.
Hey, you guys. Are you excited for this episode? I can hear some of you screaming right now like, "Yay! Finally." I can feel that there are some future leaders of our industry that are listening to this. It's you. And if you just got chills when I said it's you, this is for you. You know I'm right. You know you're supposed to be up there. You can feel it. Yup. I did, too. I attended conferences, and I was like, "Oh, I'm supposed to ..." I felt magnetized to the stage. I had a message to share.
Before we bring on Portia and Ayo of the PMU Conference, I just want to give you my top three tips on how to be a conference speaker. Number one. Number one, if no one will give you a stage, create one for yourself. Let me say that again. If no one will give you a stage, if you're not a speaker yet, create one for yourself. You can't expect to be asked to speak on a stage if you've never spoken. But if nobody will give you a stage, how do you do that? Create one for yourself. Start giving away speeches, talks, lessons on the internet. Whether it's YouTube, starting a podcast, on Facebook, in the groups, be generous with your knowledge. You have to demonstrate that you know your shit, right?
I have never chosen a speaker that didn't have any proof of speaking or perhaps that I didn't meet in person at another live event somewhere, or doesn't go live often, or has a podcast, or does YouTube videos frequently, or shows up on stories all the time. Also, if you can't do a live, if you can't do a live without buckling, what do you think these event organizers are going to think? How are we going to put you in front of hundreds of people if we've never seen you under pressure perform? The crazy thing about the internet now is you can demonstrate that without actually having spoken at a real conferences. You can just go live a lot.
Number two. Invest in the event of the producer. If you're trying to get on that person's radar, you need to show that you are for the mission of that event, of that producer. You support it. Or if you can't afford to go to these conferences, because sometimes they can cost thousands of dollars, volunteer. Events are crazy. They need a lot of manpower. Volunteer. By the way, we're not accepting volunteers for the summit. We're okay. Thank you very much. But, maybe next year. Maybe next year. You never know. I filled the volunteer positions pretty early, actually. And most of the volunteers are my friends.
Think about it. If you're a producer and there was somebody who volunteered for your event and wasn't too proud to clean up, you know what I mean, and they're bomb to work with, very helpful, and their social media presence is often, even if they don't have a lot of followers they show up and give information generously on a regular bases, yeah, you would absolutely consider them. I would consider them for sure.
Last one, have good business hygiene. Make sure you get along with everybody. Make sure you don't have a reputation for being difficult. Yep. There. I said it. The number one thing a producer wants when choosing speakers is ease. Ease. Events are like weddings but times a thousand. I feel like I'm getting married again, and I've already been married a couple times. So the last thing you want is one of the bridesmaids crying or fighting with someone, not getting ... Ugh! No. You don't want that. It's the same thing. Speakers are like bridesmaids. [inaudible 00:07:08]. I love that movie, Bridesmaids.
Anyway. (singing) Okay. I'm delirious. Yeah, I'm going to stop. Now, for the meat of this episode, Portia Ijidakinro and AYO Ijidakinro of the PMU Conference in Las Vegas. Here we go.
Hey, richies. Hold your tits. My new favorite way to stay in touch with you guys is finally here, texting. Yeah, let's be text buddies. I text my best friends all day long. Let's text each other. Stay in the know. I want to text you inspiration, updates on the Pretty Ambitious Summit, quotes that fill my soul, new podcasts, and all of the things that I use and believe in to uplevel my own business and life experience. I teach and share nothing that I haven't don't or have used myself. So, text Sheila, S-H-E-I-L-A, S-H-E-I-L-A, to 31996 and we'll be connected. And you know the coolest thing? You can actually text me back. That is so cool. So homie, I don't want you to be left out. Stay in the know. Text Sheila to 31996 right now. And if you already did, high five, sister friend.
Hi, you guys. Welcome to Pretty Rich Podcast. I am sitting here with the one and only Portia and Ayo Ijidakinro, the founders and creators of the PMU Conference in Las Vegas, Nevada. Welcome to the show.
Ayo Ijidakinro:
Hey, Sheila. Thanks for having us.
Portia Ijidakinro:
Hi, everyone.
Ayo Ijidakinro:
Excited to be here.
Sheila Bella:
Yeah. I'm so excited about our topic today. You have no idea. Today, we're going to talk about how to be a conference speaker. You guys have been producers now of different things for quite some time. Can you tell us a little bit about your background on this?
Portia Ijidakinro:
You go first.
Ayo Ijidakinro:
Yes. Actually, back in, let's see, it was 2017 I believe, Portia went to a conference in Hong Kong. That was the conferences that was put on by Rebecca Chung. She liked the format quite at a bit. And at that time, conferences, it's not like it is now where there's just dozen of conference taking place across the United States. Also, they weren't really bringing in a lot of the international speakers. Some of the best permanent makeup artists are based in ... Well, we all know. Eastern Europe, I mean, that's the home of Bronko Babic and PhiBrows and so many of those great artists. Portia saw an opportunity to bring the format that she saw there in Hong Kong to the United States, but then also be a little different by getting more international artists involved, focusing less on the talent here in the states and more so on talent worldwide because then you have a deeper pool to draw from.
Sheila Bella:
Yeah, absolutely. Overseas, the artists overseas, are incredibly impressive for sure. And I'm excited to be participating at your conference this coming June 7th through 9th in Las Vegas. This conference, the focus is on growing your skills and making more money in 2020. I love that you guys are producers who are open-minded because I've seen in conferences that you've produced in the past that you're not afraid to shy ... You don't shy away from what's trending in our industry and you allow us to make up our own minds about whether or not we want to offer a service, whether it's controversial or not. But, I believe that coming to your shows keeps us up to date as to what's trending. I think you're going to do tooth gems this year, right?
Portia Ijidakinro:
Right. Yeah. It's so nice to be in this industry and then doing this conference because then you really know what's going on among other artists and see what their struggle is or what they're needing. So, that's pretty much how we design a conferences and seeing, "Okay, we're slowing this summer. How can we make money?" Then, we experiment on our side and see what we need to do. Then, that's what we offer in our conference.
I'm behind the scene being ... What do you call this? Stalking the industry and see everyone's, what I've learned, something about this shaded eyeliner or the machine strokes. I watch and ... I'm paying attention closely on the comments that the artists are making on social media.
Sheila Bella:
I love that about you. Stalking.
Ayo Ijidakinro:
Actually, yeah, that's one the things that-
Sheila Bella:
I love that about you.
Ayo Ijidakinro:
... That's one of the reasons our conferences ... We always get great feedback from our attendees because Portia herself is an artist. Some conferences are put on by companies that provide maybe tools and supplies to the industry but aren't actually there in the chair themselves providing [inaudible 00:12:45] clients. Like Portia mentioned, at this conference, there's going to be a heavy focus on improving summer income. Well, why do we know that's an issue? Well, because as an artist, Portia's well aware of the fact that during the summer a lot of us see a decline because clients don't want to deal with aftercare when the weather is nice and the kids are on vacation. So, that perspective allows us to design a conference that really helps our attendees to grow their income all year long, not just during the [inaudible 00:13:18] business season.
Sheila Bella:
I love that.
Portia Ijidakinro:
One of those artists that I have my own struggle, so I can relate to their struggle keeping their business. We like to incorporate that in our conference.
Sheila Bella:
I love that you start with a need. I see that you really do have your finger on the pulse of the industry, Portia.
Portia Ijidakinro:
Aw. Thank you.
Sheila Bella:
Yeah. I can feel it. I know you're up on the Facebook groups and you're reading. Yeah, I feel like if I need a five-minute lowdown on what's going on, I should call you. Did you see? Did you see this? No. I didn't. What's going on?
Ayo Ijidakinro:
That's true.
Sheila Bella:
And I love that you created a conference from the need that you say. You don't just assume that that's what people need. You actually read the comments. You actually listen to the feedback. By the way, I love that you guys are super open to feedback from your attendees. I've gotten feedback about open you are about feedback. I think it's so awesome. Anyway. So, yeah, congratulations. Anyway, but June 7th through 9th is when we can experience this.
Portia Ijidakinro:
Yeah, it's going to be awesome.
Sheila Bella:
Finger on the pulse of PMU live at the PMU Conference. And just for our Pretty Rich Podcast listeners, we have a special discount code where you can get $1,050 off only until January 14 with the code PRP114. Get it? Because it's Pretty Rich Podcast and it expires on January 14th. PRP114. Get $1,050 off. Go to thepmuconference.com. I'm going to put all of that information in the show notes in case you guys forget, and I would love to see you guys there.
Ayo Ijidakinro:
Thank you. One thing I just want to point out is the conference as of today is about 40% sold out. At that poiNt, I'm not sure where we'll be at. But, it is good to take action. Don't delay and wait to buy your ticket because tickets do go up about once a week. Prices are going to go up, so it is a good idea to buy the ticket immediately while the price is what it is today and while you can get this amazing deal.
Portia Ijidakinro:
And we really don't have space for more seats, so 200 is the max. I saw your conference or your summit, it started off for how many and-
Sheila Bella:
I thought it was going to be 50 people.
Portia Ijidakinro:
And that's great. You're able to expand it. On our end, we're not able to expand it. 200 is the max. It's so-
Sheila Bella:
It's a good size. It's a good size. It was about 200 last time, right?
Portia Ijidakinro:
Yes.
Ayo Ijidakinro:
Yeah. Yep.
Sheila Bella:
It was a good size, I thought. It was still enough where I could really ... I feel like I had time, adequate time with people. Yeah, it wasn't too ginormous where I'm like, "Ooh. It's like a cavern in here." I don't know.
Sheila Bella:
Hey. Have you ever been to a permanent makeup conference and thought, "Oh my gosh. I'm kind of falling asleep. Oh, no"? Have you ever looked at the speakers up there and thought, "Wow. I wonder how they did it. How are they up there? How did they build such influence? And how did they build their businesses? How are they always booked out with students and clients for months and months?" Ever wonder how she built that online course and thought, "I wish I could do that," or think, "Oh my goodness. How did she develop such amazing products and become profitable doing so? What are the steps I need to take in order to do the same?" Well, you can find out at the Pretty Ambitious Summit March 13th through 15th 2020 in Santa Monica, California.
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Today, we are going to talk about how to be a conference speaker. Now, producing my first event, the Pretty Ambitious Summit, I'm relating with Portia now. We have similar experiences in choosing speakers and also being approached by people who want to be speakers. So if you want to be a speaker, if you have aspirations to be more visible in the industry and more of an authority, you really have to listen to this podcast because we're going to be really honest with you. We're going to tell you what's going on in our minds. Number one, I want to kind of do a dive into how people have approached you guys who want to be speakers. How have they approached you?
Portia Ijidakinro:
Here's what we do to choose our speakers at our event. Like I said earlier, pretty out there in knowing what's going on in the industry, and the topics, and the techniques that everyone wants to learn because I'm that artist. I didn't create any technique on my own. I'm not an inventor. But, I relate more with the majority of the artists in the industry, which is great because it help us to see to choose a speaker.
What we look at is, okay. It's almost like checking their background. Background in the sense that almost like have they got in a fight with someone. [inaudible 00:22:16] handle it. How did they handle it or their drama?
Sheila Bella:
Small industry. It's a small industry. Everyone talks.
Portia Ijidakinro:
But, things like that. So for me, it's like if that's out there, I don't want bring that, and then us as well dealing with the personality. Because if we're inviting a lot of speakers, then you're dealing with different personalities.
Sheila Bella:
Tell me about it.
Portia Ijidakinro:
So, it just makes the job easier on our end. Then, also, have they created a technique? Then, how their technique is in the industry. Is it popular? Is it most artists are looking for to learn? Or what is it? So, all of that, I guess, on my end, how I choose the speakers. So, I'm not afraid choosing a speaker, let's say, someone that do not know who this person is. But, I know they are a researcher. They work hard to get and give you the facts behind what they're presenting. We're not going to popularity, but we're going to their talent, what they have, how they handle themselves on the stage or in front of people.
For example, Yulia Demidova, she was at our conference. She was at our first conference. No one knows who Yulia Demidova in the United States and what she brings on the table. I think that was her first conference ever to speak, but I know she's a researcher. She does everything so legit. You're just like make ... Here. It just blows your mind when she starts giving you all the things that she had to research and work hard for. Then, now she's invited in so many conferences. I know she's going to be in Cancun. She's been our regular speaker because I just love what she does. And like I said, that's pretty much for me what I look for in a speaker.
Sheila Bella:
Wow. That's great. So many points to touch on there. What you said that really resonates with me is good business hygiene, which I really believe in. It is a small industry. So yeah, there are quarrels sometimes. Sometimes it gets so nasty. They're like public quarrels on Facebook posts and things like that where people are just nasty to each other. So yeah, once you see that, somebody who's going to engage in that kind of behavior, yeah, it's kind of a turnoff. And it's something that as a producer that's the last thing you want to deal with, right?
Portia Ijidakinro:
Mm-hmm (affirmative).
Sheila Bella:
You're already handling so much pressure with a live event. You don't want to handle ... You don't want to deal with negativity or people fighting or anything like that, confrontational behavior. It's the last thing you want to have at your conference. So, yeah, I love that.
Portia Ijidakinro:
It's not only when it gets to the conference that you're afraid of but during the preparation. As you know, you're busy managing one by one your how to create your lanyards, your badges. Music that you need to play in between, your logo, all those things are in place, and you have those lists that you need to do. Now, if you're constantly dealing with a person having to confront something or they're not happy about, it's like what does that do in preparation, and it takes you away from a lot of important things that you need to do. One thing is at the conference what can happen, but then during. It's just so painful to deal with. It's like you're in a relationship that you're fighting with somebody every day. So, that's something.
For us, we cut that off early on. If we see something like that that's happening, then we need to make a decision on our end. What do we need to do with this speaker? You know what I mean? That way, it helps us, too, to have that positive view of how the conference is going to ... it's going or how it's going to go. Because it's kind of late to realize once the conference is there and then you're dealing with that. It's like ugh.
Sheila Bella:
Has that happened to you before where there were politics?
Portia Ijidakinro:
Yeah. We actually dealt with it a few times one of our conference. I check and see how they respond to my emails or just in the early preparation of the conference. Then, when I know they have demands, like, for example, I want this in my room, or I want ... You know? So all those other things, then I know they're not really focusing on why are invited to be a speaker in front of how many students that they're going to teach. They're just focusing on themselves. So then, for us, it's like, I don't know if they're going to have that much care like we care about our attendees. So then we-
Sheila Bella:
They're not value-focused, they're self-focused.
Portia Ijidakinro:
Exactly. Then, we cut that right away, and we look for a different speaker instead. Because then we're-
Sheila Bella:
Good to know.
Portia Ijidakinro:
On our end, too, we don't know. We can't really put our faith of you showing up. You know what I mean?
Sheila Bella:
Sure.
Portia Ijidakinro:
It's like if you're acting like that, you could ... And they feel that they have the control of just, you know what? I'm just not going to show up. By the way, something changed. We're not going to show up. So, that's a big thing to deal with. So, then we would rather, you know what? Let's make sure those things are handled in that sense.
Sheila Bella:
People are just people. People are just animals.
Portia Ijidakinro:
Right. But, they don't understand there's 200-plus or 200 attendees that have closed their books, not seeing their clients, traveled from out of state, from out of the country, coming to this conference to see you. For us, we want to make sure that we tend to that and be considerate of other people's time and money. They're away from their family. They're there to learn something from each of the speakers. Then, if that's how [inaudible 00:29:10] going to treat the attendees back, then we ... Yeah, we won't tolerate it.
Sheila Bella:
Do you approach speakers, or has it ever worked where a speaker has approached you and you book them?
Portia Ijidakinro:
I approach the speakers. We have many, many, many, many times. We've received messages, either Instagram, or emails, or whatever, that they're are asking to be a speaker at our events.
Sheila Bella:
How do you feel about those emails?
Portia Ijidakinro:
How do I-
Ayo Ijidakinro:
Well, here's what I would say.
Portia Ijidakinro:
Go.
Ayo Ijidakinro:
I mean, we're not elitists. So if someone wants to reach out to us, that's perfectly fine. However, it's rare that we invite someone that reaches out to us because, normally, the people that we're inviting, they're already so busy that end up not being the ones who have the time to reach out to a lot of different conferences. But, that's not to say that someone who wants to become involved can't.
But, as Portia mentioned earlier, there are a few things we look for. So if you are going to reach out, there are certain qualifications that we really want to see in a speaker before we invite them. So, it is rare that we invite someone that reaches out to us, but it's not because we're against them reaching out. It's mainly because we just ... It's a fairly high bar for us to invite a speaker.
Portia Ijidakinro:
When they reach out to me, one thing is [inaudible 00:30:45] I know you. Have I seen your work? Then, are they a great trainer? Because now they're going to be on the stage in front of how many students or attendees that they're teaching them to learn something from them. So for me, it's like, how do I know you're a great trainer? How do I know that you have the standard that we look for in each speakers [crosstalk 00:31:15]?
Sheila Bella:
How do you know that? How do you know that, even from the speakers that you approach, they don't approach you? What are you looking for? Are you looking at their website? Are you looking at their social ... I suppose you're looking at all that stuff. Well, yeah, that. But, what are you looking for?
Portia Ijidakinro:
I look for so many things that plays in that picture because I look for on the artist side or not, on the artist end. For me, I just see who has the talent for it. Then, if I want to learn from that person, then I check to see if I'm right. Then, I see everyone else wants to learn from that person, then I'm like, "Yes, they have that." Then, I see, like you said, their business hygiene or how they handle themselves around other people.
Sheila Bella:
Be honest with me. Do you ask around? Okay. Because I do it.
Portia Ijidakinro:
Yes.
Sheila Bella:
Do you ask around?
Portia Ijidakinro:
I do. I do. If I know someone have taken their class and then I said, "How was she?" Then, they says, "I don't know." For me, I don't care how good you are in what you do. But if your attitude sucks, they won't see them in our conference. Because like I said, there's so many things that you're going to have to deal with working with them, not just their talent and how they teach.
Ayo Ijidakinro:
We also, to your point, Sheila, about asking around, we do like to talk to great trainers, well respected, well respected artists. For example, we have a great relationship with Aamazeink.
Portia Ijidakinro:
The Sylvias.
Ayo Ijidakinro:
The Sylvias.
Sheila Bella:
Oh, you'd be ... I don't know how doesn't. I consider it a character flaw for anybody who doesn't like them because they're that amazing.
Ayo Ijidakinro:
Exactly. Exactly. Exactly. Exactly.
Portia Ijidakinro:
So agree.
Ayo Ijidakinro:
They're examples of ... We'll talk to them and other speakers of that caliber that have been in the industry for a long time. We'll ask various speakers, "What's been your experience with these ones?"
Portia Ijidakinro:
What you know.
Ayo Ijidakinro:
"What have you heard about these persons?" And if we get a bad report from these speakers who we respect, then the chance goes way down. Well, it really becomes almost impossible for us to consider inviting that person.
Sheila Bella:
I hear you on that. That's why I think I believe so much in apologizing quickly if you feel like you've done something wrong. I think it's such a strength. We can't expect ourselves to act perfectly in all situations. But, I think the saving grace is in the recovery. If you said something on a forum, maybe, I don't know, you got really upset with somebody, but I think there's ... Yeah, apologies work. Private quarrels, too. If you know you messed up, own it.
I think there are people in our industry ... Our industry can get very competitive. But, having good business hygiene just means that you own up to whatever it is, quarrel that you had and that you can have a civil conversation with that person so that when you see them face-to-face somewhere it doesn't matter. You can hold your head up high because you conducted yourself accordingly.
I always say for every encounter that you have, especially within our industry, if it's something that's sensitive, make sure that every email you send, every text message you send, every phone conversation you have you're proud of. I pretend that whatever it is I'm about to say right now or message this person right now is going to be on the news or there's a recording of it. And if you acted in a way that was gracious, and kind, and reasonable, you can go to sleep. You can go to sleep at night. And you can see that person again, and you may not agree, but you can hold your head up high. You can smile, and you won't be stressed out.
The people who are stressed out are the ones that know they were dirty. I really think so, especially when they're like, "Oh, I don't want see this person. Oh my God. I don't want to see this person." I think it's because you know that you weren't great. But if you know you were fine, you were fine, you were good, there's no reason for you to have anxiety seeing that person.
Ayo Ijidakinro:
Yes. Yeah, absolutely. I want to touch, too, on some of the hard skills we look for. Because as you guys have mentioned, the business, that's sort of the soft skills. How do you deal with your colleagues? But, there's also some qualifications that are more specific that we look for.
Ayo Ijidakinro:
For example, as a speaker, most people are familiar with the basic techniques. The basic eyeliner techniques, the basic lip and brow techniques. What we want is we want someone that is so skilled at what they do that they know when they can break the rules.
Sheila Bella:
Wow. Yes.
Ayo Ijidakinro:
And they're able to invent new techniques.
Sheila Bella:
I love it.
Ayo Ijidakinro:
Yes, we really like people who have invented, have said, "You know what?" For example, at our last conference, we had [Sula Kutsignaki 00:36:53]. I hope I'm pronouncing it correctly. She invented the hyberblading technique. It's an amazing technique. We're actually working with her on some future master classes. But, it's an amazing technique where she has fixed a problem with nano brows, so the machine strokes technique. Machine strokes have greater retention, but they may not be as lifelike, for example, as microblading. So, she actually came with a way to solve that. That's why we invited her. We look for speakers like that.
Sheila Bella:
Wow.
Ayo Ijidakinro:
Most of the speakers we have, they have the ability and the skill to not just learn a technique but to push the industry forward and say, "Hey, we've figured out ... We solved a problem. And when you attend this conference, you're going to learn this unique solution to get better results for one of your existing procedures."
Sheila Bella:
That's great.
Portia Ijidakinro:
It's like what value as a speaker do you bring to the conference.
Sheila Bella:
What's up, PMU sister friend? No, seriously, do you want new clients all the time? Do you want to end the worry and anxiety over where your next client is going to come from? How awesome would it be to have a steady, I'm talking steady, flow of leads and calls to your business inquiring about your services? I'm inviting you to stop stressing and start living with my new online course NCC, which stands for New Clients Consistently.
Here you will learn how to guarantee how that one client that loved you so much is going to turn into 10 more. There's a formula to this, and it works. It works so well. This course is going to teach you how to create new clients out of the current ones that you do have.
So if you have a PMU, lash, or any beauty business that's struggling, you've got to check this out. This is everything. This is the secret, right here. It's a new era. You got to shake things up. Because if what you're doing isn't working, stop doing it. Your pattern isn't working, so you need to get a new one, and this is the ultimate pattern interrupt. So, stop what you're doing. You got to go to sheilabella.com/NCC. Let's get you those new clients consistently, and I'll see you inside.
Sula, I love her, by the way. Thank you for introducing.
Portia Ijidakinro:
Yes. Amazing.
Sheila Bella:
She's super sweet. But, how you know that Sula has fixed that problem, how did you first know that? Was it through her social media? Was it through her website? Was it through people you've heard? Was it through her activity in the Facebook groups?
Portia Ijidakinro:
I met her in person. Some of the speakers that we've had I've met them in person. For example, our first conference and second conference, I established a relationship with the speakers we've invited at the first conference I attended. So, you kind of get the feel of their personality and who they are, so not just that ... Yeah. So it's not just behind the keyboard personalities and they have. You get to really see who they are. Because if I'm nobody in how they treat me, then that's how they're going to treat the attendees that we'll have, right? So, we want to see that and how they interact with people.
Because I've been to other conferences that speakers are yelling at the organizer's employees. For me, it's like, "No. I don't want you at our conference because the staff that we have are our friends. We work together with our friends. I don't want you treating our friends that way." So yes. I've met them in person to see how they are.
Ayo Ijidakinro:
Didn't you meet Sula in Vietnam?
Portia Ijidakinro:
Yeah.
Ayo Ijidakinro:
Portia was a ... She was invited to be a judge at a conference in Vietnam. While she was in Vietnam, Sula, I believe, was one of the speakers at that conference. Again, that's what makes this conference unique is that we're not just sitting here in the United States.
Portia Ijidakinro:
Search talent.
Ayo Ijidakinro:
The first conference was a result of Portia's going to Hong Kong, seeing the speakers, actually watching them teach others. We typically don't invite someone if we've never seen how they teach. We will. We will at times. When we get great recommendations, we will or if we see that others really love that speakers. But, a lot of our speakers come from Portia's travels around the world. So in that case with Sula, that was when she went to be a judge at conference in Vietnam, saw Sula teach, saw the technique. Was it that technique that you saw?
Portia Ijidakinro:
Yeah.
Ayo Ijidakinro:
Okay. So, she saw Sula perform that technique at a conference.
Portia Ijidakinro:
Or, actually, no. I'm sorry. It's not. It's a microblading. But, her stage presence and the way she handled herself on the stage, it's like it's great.
Ayo Ijidakinro:
So, yes. That's how we first became acquainted with Sula. Then, when it came to whether or not they really solved that problem, we wanted to see is the science behind their solution valid, and so-
Sheila Bella:
How do you check that?
Portia Ijidakinro:
That's where he comes in.
Sheila Bella:
Oh. Yeah [inaudible 00:42:30]
Portia Ijidakinro:
The science guy.
Ayo Ijidakinro:
Yeah, we try to study ... We try to stay up to date with the science behind permanent makeup so that if someone tells us they've come up with a solution, we can actually figure out if they're bluffing or if it's truth. In that example, the science was solid, and so we were definitely excited to have that technique presented at the conference.
And like Portia mentioned, Yulia, Yulia Demidova. That's another one where we know her science is solid. She works at a plastic surgery clinic with surgeons. So, the research that she's doing is actually pushing forward what those surgeons in Moscow are able to accomplish.
And similar with Aamazeink, the relationship we had with them. When we saw that they spoke at dermatologist conferences around the world speaking directly to doctors and we could read about their approach to areola, then we were convinced that, yes, there's a high level of quality there. So, we really try to vet what the speakers are telling us because some will say they invented a technique. But then when you look below the ... When you look below the surface-
Portia Ijidakinro:
They're bluffing.
Ayo Ijidakinro:
Yeah. We'll see that either it's not valid what they're saying or Portia brings the permanent makeup background to say, "No, that doesn't seem it would truly work."
Portia Ijidakinro:
Yeah, it's a marketing technique type of thing.
Sheila Bella:
Going to conferences, I think, and getting out there and meeting people in person is a great way to be a speaker because it's a great way to get yourself out there and to network. It'd be very difficult for me to book a speaker who I have never met before or never seen teach before and is just coming out cold. But, yeah, just like you, I'm getting DMs and emails from people that I've never heard of before and just plain out saying like, "Can I be a speaker?" Like that do you need a speaker, volunteering themselves. I think it's really great that they have aspirations like that. But, here's the thing. Sometimes, sometimes I'll get a message from someone and I feel like they didn't even read the description of my event.
Ayo Ijidakinro:
Yes, yup.
Sheila Bella:
I got somebody saying, "Hey, do you have somebody talking about SMP?" I was like, "This is a inspiration, and marketing, and sales event. There's no art here. There'll be no demos."
Portia Ijidakinro:
Training.
Sheila Bella:
No. I was like, "Did you read it?" I think a key thing here, if you want to be on somebody's podcast, if you want to be on somebody's stage, is to familiarize yourself with the vision of the founder. What are they trying to do? Because I mean, I don't think I would ever associate myself with that person who just got it wrong the first time. Didn't even take the time to read what my event was about?
Ayo Ijidakinro:
Absolutely.
Sheila Bella:
I mean, how would you guys feel ... So now that I have a little bit more of a background as to what you guys are looking for ... So, say I wanted to be a speaker at your event. I think what I would do is I would make sure that my social media is on point. I have examples of my teaching. I will have amazing art. I will have posts that educate my followers and my audience on the science behind my technique. I will have evidence that I do teach. Also, I'll show my face and teach and speak. I'll have a great website that shows that I'm competent. Then, now that I know what you're looking for, if I were to approach you, I would probably not say, "Hey, can I be a speaker." I might say, "Hey, I'm interested in your event. I might even attend just so I'm on your radar." I might attend.
Portia Ijidakinro:
Like what I had said, don't try to run before you can walk.
Sheila Bella:
What do you want?
Portia Ijidakinro:
[crosstalk 00:46:51].
Sheila Bella:
What are you doing?
Portia Ijidakinro:
Exactly. Have all those things first before ... There's nothing wrong of approaching that says, "Can I speak at your conference?" I think what I see what's wrong with that is do you have all those things that we're looking for already in place. So when I do look for it, or if I meet you in person at our conference, then I know who you are. Then I know-
Sheila Bella:
Who you are.
Portia Ijidakinro:
Yes. Because I might've overlooked you, you know?
Sheila Bella:
Or perhaps meet them at another conference. There are several going on this year. You and I met in Miami, right? I love these conferences because there's a touchpoint of our industry. Then, I actually saw your gears and your head turning when I was introducing you to certain people like, "Oh." Then, I was like, "Maybe Portia's considering her to be a speaker. Yeah, looks like Portia's considering her." Yes. I think nothing beats in person, like "Oh, you're real. You're not behind a keyboard. Oh, maybe you can ..." Yeah.
Ayo Ijidakinro:
That list you gave of things you look for, I really like that because that is one of the things that we often ... that we want to see in a speaker is that they already have a thriving training business. I think sometimes people approach us because they feel that if they're a speaker at a conference it's a way to jumpstart their career as a trainer.
Sheila Bella:
Such a good point. Keep going.
Ayo Ijidakinro:
Yeah, it needs to be the other way around. You need to already have a successful career as a trainer, and now you want to increase your exposure via conference. That makes sense. But like you said, I want to see ... We want to see that you already have, on your social media, that you have evidence that you're a trainer, that there's evidence that your students love you, that you have a good stage presence or a good presence as a trainer. We want to see all of that already in place, not, "Hey, I'd like to be at your conference so that I can start, so that I can jumpstart my career as a trainer." It needs to be the other way around.
Sheila Bella:
Really good point. Really good point.
Portia Ijidakinro:
For example, one of our speaker, Anna Bokhan ... So if I ask normal artists in the US, "Yeah, we're having Anna Bokhan," they're like, "Who?" But then, seeing now how her training is and how many people starts going ... I have several artists that I know that I can say, "If Sheila wanted to learn from that person, they must be good." So, I'm following certain artists that I know that keeping their techniques up to date that are going to learn from Anna Bokhan. I said, "Wow." She had reached out to me before when I was hosting a masterclass. These are trainers that are nonstop learning to improve their techniques, and then seeing how they're giving trainings after trainings, and then seeing how she is as a trainer. That's when we're not afraid to bring on a new face in the industry to speak and give them the platform to say, "Hey, we want you to be a speaker at our conference." Because now because of those things that I just mentioned, you have a certain level of trust how they will be as a speaker.
Sheila Bella:
Correct. How about this? For somebody who has aspirations to be a speaker but they don't have a thriving training business yet, I would bet that if they showed their face on social media regularly, and trained for free on social media, and it was actually good, and the art was like wow, you would still consider them.
Ayo Ijidakinro:
Absolutely. Absolutely. Because then we still have evidence.
Sheila Bella:
You have evidence. Yeah, you hae evidence.
Ayo Ijidakinro:
We still have evidence. Yeah, yeah. It also tells us that this person is very generous and-
Sheila Bella:
I love that.
Portia Ijidakinro:
Generous giving information.
Sheila Bella:
Yeah.
Ayo Ijidakinro:
Yeah, yeah. Because those are the best speakers. That's why we invited you to our last conference because we see that you're always giving away information for free. Now, you have a successful business because you know that giving away ... Being generous, you always get back more in return.
But when it comes to conferences, one of the common complaints we hear about conferences from attendees is that they went to another conference, and they felt like the speakers were looking to sell their classes, not so much share information, and they already paid a lot of money to be there. We don't like that type of speaker not only because we want them to share information, but they're not going to be successful if they don't realize that you have to be generous. You first have to give, and then you'll get a lot back in return. So yes, so if we see that someone-
Sheila Bella:
I love that.
Ayo Ijidakinro:
Yeah. If we see that someone doesn't have a thriving training business but they're generous with information and the information they're giving is high quality, absolutely we consider that person.
Sheila Bella:
That's so good.
Portia Ijidakinro:
That's good. In the case of Darcy, she's one of our speaker for [inaudible 00:52:39] billing. I saw how she's giving and helping other artists about this technique on social media and just giving information that she had learned herself throughout her performing the technique. So for me, it's like, "Okay, if that's how she's generous, helping other artists without anything in return, then a lot more when you give them that platform." So, yeah.
Sheila Bella:
So good. Yeah. Just this very Gary V. Moment. You guys listen to Gary V.? Give value, give value, give value, then ask for money. But, don't ask for money. And speaking of money, by the way, speaking of money, I have to say that your audience is insanely valuable. I mean, even having ... I think if you want to be a speaker, you should take that into consideration that it is an incredible honor to put you in a room with 200, 300, whatever attendees and who they're locked in a room and their attention is fixated on you for an hour. That is so valuable. That is an honor.
Ayo Ijidakinro:
Absolutely.
Sheila Bella:
I know what it takes, and I know you guys know what it takes, to get even just one person in there. I know how many posts I had to do to get one butt in that seat, how podcasts I had to do, how many DMs I had to send, how many ... Building an audience is so valuable, and so you can't just ask for a spot on that stage willy-nilly like it's ... I mean, the thing is the people who probably don't know that haven't built an audience themselves.
Portia Ijidakinro:
Yeah, it's so true. Like you said, the value of you standing there in front of you how many people. Because as an organizer, you have 50 other artists that you could choose from or more. Now you're choosing that particular person to speak at your conference and so-
Sheila Bella:
And [crosstalk 00:54:50] for them.
Portia Ijidakinro:
Right. To think and be there as a speaker not about yourself, you know? We don't tolerate the divaness, and so we ask-
Sheila Bella:
I only want pink toilet paper in my hotel room, you guys.
Portia Ijidakinro:
Exactly.
Ayo Ijidakinro:
Exactly. Exactly.
Portia Ijidakinro:
It's like-
Sheila Bella:
Where's my pink toilet paper.
Portia Ijidakinro:
Right. And it's nice to have everyone in your line. That's getting along each ... Know each other because we take them out to dinner to get the vibe going and just get really positive about the event. So when you're having to work with different person if they're not vibing, it is so tough. I don't like sitting in a table where people are not talking because they have some certain issues among each other. But, we'd like to make sure those things are ironed out before choosing a speaker.
Sheila Bella:
Absolutely. This was so valuable. Thank you, guys. Was there anything ... I feel like we could keep going?
Portia Ijidakinro:
Right? Now, it's-
Ayo Ijidakinro:
Yeah, yeah. No, it's true. There's so much to organizing a conference. I mean, I know, Sheila, you're in the middle of it right now, so you know what it's like. But, it is a lot of work to coordinate the 200, 300 attendees plus 15, 16 speaker, and make sure that everyone has the time that they need to present their information and that all the logistics of getting people there and making sure that people are feed and have hotels and so on so forth. It's a lot of work, so ...
Sheila Bella:
You want to make sure that you have a team player because you want to get that team player vibe, like somebody who's flexible. These days, I think people are forgetting that there's so many options. We have options. So, you have to make sure that your presentation, your online person because, I mean, especially if you've never met these people in person before, that your online persona is on point and it shows that you're competent as well as warm because people have options now. It doesn't matter who you are. Doesn't matter who you are. I believe everybody has 30 seconds. You have 30 seconds, right?
Portia Ijidakinro:
Mm-hmm (affirmative).
Ayo Ijidakinro:
Yup.
Sheila Bella:
If you're not speaking to me within that 30 seconds, I'm going to move on, just the same as you'll move on if-
Ayo Ijidakinro:
Yeah. Yeah.
Sheila Bella:
That's why before you message someone, make sure that if they look at your page that it's captivating. Everyone's thinking about what's in it for me. That's the thing, it's not about you. It's about the people you're trying to serve.
Portia Ijidakinro:
Right. Yeah.
Ayo Ijidakinro:
No, exactly. Like you mentioned earlier about reading about the conference, the first signal of how much of your level of concern for your audience is did you read what the conference is about. You gave the example of someone who wants to do scalp at your conference. That would indicate if someone wants to present something that's not even applicable to the topic, then that's mistake number one as far as caring about the audience because this audience has come to hear business, more so business advice and motivational information. And you're saying, "I'm not concerned about what they came to hear. This is what I want to talk about."
Sheila Bella:
Yeah.
Portia Ijidakinro:
Yeah, some people they're [crosstalk 00:58:33].
Ayo Ijidakinro:
So, it's kind of mistake number one and really be not self-centered but audience-centered.
Sheila Bella:
For anyone listening to this podcast, I feel like maybe your speaker list is probably full now. But for next year, if I wanted to speak at the PMU Conference, I would say, "Hey, I know, Portia, that you have your finger on the pulse of permanent makeup. I see you." I was like, "I know that you're looking for speakers who know so much that they can now break the rules," like taking ... Now that I know what's going on in your head, I would pitch you that way. Maybe I'll send a video and I'm like, "Hey, I have something that ... Hey, I know you don't have a lot of time. I have this awesome new technique that nobody really knows about," and demonstrate it for you. Don't be too pushy either and say, "I'm a team player."
Portia Ijidakinro:
No. Yes.
Sheila Bella:
"I'm a team player. I'll gladly attend your event this year. Maybe if this year isn't great, maybe next year. Consider me for next ..." I mean, yeah.
Ayo Ijidakinro:
Absolutely.
Sheila Bella:
I mean, that's what I would do if I was trying to get in on the PMU Conference, right?
Ayo Ijidakinro:
Absolutely.
Portia Ijidakinro:
When we plan our conference, we gather our speakers first before even announcing our conference is happening. So once we make at least our core speakers of the event, filling in the focus of what we want our event to be, then that's you see the announcement. By that time, when you reach out to us, you really don't have the room for this conference to be a speaker for this conference unless someone could not make it for whatever reason. But, you would be maybe on the line of the speakers who are next event.
Sheila Bella:
Yeah, I think that's really important. Going to conferences is so important, especially if your goal is to be more of an authority in the industry. I think just attending them, paying for them, humbling yourself, volunteering to help, that's what everyone's looking for who's an organizer. I mean, it speaks volumes that your vision is in alignment with the founder's vision if you attend.
Ayo Ijidakinro:
Yes.
Portia Ijidakinro:
Yes.
Ayo Ijidakinro:
Yes.
Sheila Bella:
Prove it. Prove it.
Ayo Ijidakinro:
In fact, to that point, I was really impressed this past year. Leanne La, who wasn't a speaker at our conference, but she spoke at another conference this year-
Sheila Bella:
Yes.
Ayo Ijidakinro:
She attended our May conference. I thought that's impressive. She attended. She didn't expect any special treatment.
Sheila Bella:
Yes.
Portia Ijidakinro:
Yean, she was there.
Ayo Ijidakinro:
She just wanted to be there to learn information.
Sheila Bella:
Yes.
Ayo Ijidakinro:
We really respected that because like you-
Portia Ijidakinro:
Sidney Le. Sidney Le-
Sheila Bella:
Yeah, her, too. Her, too.
Portia Ijidakinro:
I met her in Hong Kong. We were together at that conference that I was talking about. She attended our last conference. She's a successful business woman, but you would not see that in her when you talk to her. She talks to you like-
Sheila Bella:
A real human.
Portia Ijidakinro:
... she's just a regular artist, you know like-
Sheila Bella:
I hear you on that about those two people. I have the same exact experience. Leanne La is coming to the Pretty Ambitious Summit, and she didn't ask for any special treatment. She paid full price.
Portia Ijidakinro:
Yeah, we love working [crosstalk 01:02:04].
Sheila Bella:
Sidney, too, is coming. So I'm like, "Oh, well, maybe next year. [inaudible 01:02:08]."
Ayo Ijidakinro:
Exactly. Exactly. Exactly. Yeah, exactly. You see someone like that-
Portia Ijidakinro:
Yes.
Ayo Ijidakinro:
... and you think, "You know what? I might want that person to be a speaker at a future conference because I really respect the fact that they're learning." They're not saying, "Well, I've arrived, and I have ... No one has anything to offer me."
Portia Ijidakinro:
Yeah, they're rolling their own red carpet.
Sheila Bella:
Say that again, Portia. Say that again.
Portia Ijidakinro:
They are rolling their own red carpet [crosstalk 01:02:35].
Sheila Bella:
That's right. That's right.
Ayo Ijidakinro:
But yeah, no.
Sheila Bella:
For those you can't see, I'm doing a round of applause right now.
Ayo Ijidakinro:
But yeah, no. It's very true. It's very true. Those speakers that are educating themselves, that's why they're at the top.
Sheila Bella:
Agree. Agree. And they're the ones, actually, that you see at these conferences. You see them in the seats.
Portia Ijidakinro:
Yes.
Ayo Ijidakinro:
Yes.
Sheila Bella:
They really are. Tina Davies took me to my first conference in the Netherlands, and yeah it's ... A lot of those attendees that we saw, that we sat with VIP are now speakers at other conferences and at that same one. There is something so valuable about going and seeing our industry live in person. I think it's really great that what you guys are doing and that you're providing a touchpoint such as this for our artists so they can improve their existing skills and acquire new skills. That's why I'm so supportive of anything you guys produce.
Portia Ijidakinro:
You, too.
Ayo Ijidakinro:
Oh, thank you.
Portia Ijidakinro:
I'm one of those artists, so I like to share what my own struggle. Maybe it can help other artists. There's so many ... This industry is such a fast pace, so you have to keep up. If you want to be relevant in the industry, you've got to be out there and learning from everyone.
Sheila Bella:
Agree. Thank you guys so much for being on Pretty Rich Podcast. I can't wait to release this.
Portia Ijidakinro:
Thank you for inviting us.
Ayo Ijidakinro:
Yeah, thank you for inviting us.
Sheila Bella:
Drop some truth bombs right now.
Ayo Ijidakinro:
Hope the information helps your listeners.
Sheila Bella:
I think for the people who really take the time to listen to this and to learn from it, I think we're going to see them on some pretty awesome stages one day.
Portia Ijidakinro:
Can't wait.
Sheila Bella:
This information, I think, is really valuable. When do you ever get insight from three producers of shows being super honest about it? So, yeah. I liked it. I would've appreciated this back then, so yeah. Okay, you guys. Remember, got to thepmuconference.com, and you can save $1,050 off only until January 14th. The code is PRP114. And again, the link is in the show notes. I hope to see you guys there and at the Pretty Ambitious Summit. Talk to you guys soon. Bye.
That's it for today's episode of Pretty Rich Podcast. If there was anything in this episode that has impacted you in any small or big way, I want to know. You can reach me @realsheilabella on Instagram. And by the way, if we are not text buddies yet, that's needs to change. You can text my name, Sheila, S-H-E-I-L-A, to 31996 and we'll be connected.
I really love hanging with you guys on here. And one last thing before we wrap it up, I got to include my kids, right? #momfirst. Here are Beau and Grey to close things out.
Beau:
Hi. My name is Beau, and I'm five years old.
Sheila Bella:
Can you tell everybody what our family motto is?
Beau:
I can do hard things.
Sheila Bella:
I can do hard things. Now, fill in the blanks. Hard is ...
Beau:
Fun.
Sheila Bella:
Easy is ...
Beau:
Boring.
Sheila Bella:
Good job, buddy. I love you so much.
Beau:
I love you the best more. Infinity.
Grey:
[inaudible 01:06:39].
Sheila Bella:
Grey. Say, "Share with your friends."
Grey:
Share with friends.
Sheila Bella:
Please review my mommy on iTunes.
Grey:
[inaudible 01:06:48] momma iTunes.
Sheila Bella:
Thanks for listening.
Grey:
Thanks for listening.
