Ep. 120: How To Get More PMU Clients Through Instagram DMs And Improve Your Lash Or Microblading Beauty Business
You HAVE to SHOW your clients that they NEED your service.
Sales is all about tapping into pain points and showing your clients that you can alleviate that pain for them. You can take it all away and make their lives so much better if they just buy your product or service.
This is something we cover extensively in my program, Pretty Rich Bosses. We give you all of the tools you need to build a successful beauty business. And I know that these tools work because I used them myself to build my own six-figure beauty business.
When you join the program you not only get access to all of the courses in Pretty Rich University and private coaching, but you also get access to the Facebook Group. For this episode, I recorded a clip from one of our Q&A sessions where a member asked for advice on closing more sales through Instagram DMs.
If you want to know if Pretty Rich Bosses is the program for you, what are you waiting for? This is just a glimpse at all of the incredible content waiting for you in the program.
Here are the episode highlights:
‣‣ [05:34] Our member opens up with the issue she's having with getting booked out: which is closing.
‣‣ [07:56] Once you get a conversation started how do you transition to selling your beauty service? How do you go from "Omg your dog is so cute - I love golden retrievers" to "hey so do you want me to tattoo your eyebrows?"
‣‣ [09:08] Here's how I like to show people in the DMs WHY they need my PMU services straight up. It's all about that BDE.
‣‣ [12:42] This is a question that should absolutely be in your script if you need to close more sales.
‣‣ [14:14] I cannot stress enough the importance of mirroring your clients pain back to them and SHOWING them that they NEED your services as clearly and vividly as possible.
GIVE ME THE TOOLS TO MAKE MY BEAUTY BIZ A SUCCESS! (Listen Here)
You can follow me, Sheila Bella, on Instagram @realsheilabella!
Here are the links that were mentioned in the podcast!
Pretty Rich Bosses
Microblading Sales Script
HYVE Beauty *Code SHEILA15
Text me! (310) 388-4588
FOR MY LISTENER BOSS BABES
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You can enjoy a transcript of the podcast here.
Sheila Bella:
How to get more PMU clients off of Instagram. Instagram is amazing, it's free. And it is how I grew a seven figure permanent makeup business. Hands down, zero ads. So you got to take it seriously and take this podcast episode seriously as well. Here we go.
Welcome to Pretty Rich Podcast, where you're totally the heroine of your own story. I'm your host, Sheila Bella, and I've built a seven figure PMU Beauty biz, and a seven figure online biz without a degree, without a fancy website or a sugar daddy. And if you and I hang out on here long enough, you're going to start to believe that you can do it too. How about that for a side effect of listening to this podcast? Because you really can. I know you think, "I don't know you. I have no idea who you are." But I do. I really, really do because I am you. I was you. And I believe we are all on the same journey together. My perfect job didn't exist, so I created it. The job I wanted wasn't hiring me, wanted nothing to do with me. So I skipped the line and hired myself as CEO. Just like you can. So consider me your secret beauty biz BFF. In case you need to be reminded on a weekly basis, that power is never just handed to you. You have to take it. Are you ready Beauty Boss? Let's jump in.
Hey Richies, what's going on? I'm so excited for today's episode. I'm giving you guys a little bonus sneak peek into my online mentorship program called Pretty Rich Bosses. And today is a small clip from a live Q&A session that I just did. Now, for those of you who don't know, I am obsessed with my members of Pretty Rich Bosses, my students. And one of the perks of becoming a part of Pretty Rich Bosses is access to me. Access to me because I do live calls for Q&A at least once a month. And I typically teach. Lately it's been a weekly basis with some Q&A afterwards. So it is a high touch point program.
Not only that, members get the benefit of a private Facebook group, as well as one on one coaching. My coaches inside Pretty Rich Bosses are comprised of seven figure, as well as six figure beauty business owners who can teach out of their own personal experiences. Inside Pretty Rich Bosses you have access to six expert coaches who each have a line of expertise that they specialize in. We have a mindset coach, we have a social media coach, we have a Facebook ads coach, we have a hiring coach, we have a strategy coach, and I'm the sales coach. I'm just naming some of the expertise that's available to you inside Pretty Rich Bosses, but definitely not all because there's no time.
And there's a reason why I'm so grateful to have a pretty stellar reputation in the industry is because my program, our program changes lives. Listen, I can't do this alone. I am so grateful to have a team of extraordinary women to have on this journey of bettering other women's lives and businesses. The transformations that we've created through this program is, I just get goosebumps thinking about it. Don't believe me? Check out all of the testimonials on my Instagram because I post them all on Instagram, most of them are on Instagram TV.
Or you can check it out right on the application page. Now, if you go to SheilaBella.com/apply, this is how you can sign up for a complimentary 60 minute strategy call so that you can learn about our program. And we can learn a lot more about you and see if you're a good fit, if your problem is even something we can solve. And if it's not, the call might end with us referring you to someone else. But regardless, this call is designed to give you strategy, to give you clarity so it can pinpoint the things that you need to do in order to be successful in your business. It's designed to give you at least a pathway, a roadmap, a starting point. So you can check it out, check out all the testimonials on that page as well. SheilaBella.com/apply.
And like I said, this call is completely complimentary. And it's for those who are interested in joining Pretty Rich Bosses. There's so much more about this program that I don't have time to tell you about, but we can tell you on the call. And today I wanted to give you a little sneak peek into one of our Q&A's. One of our members asked the question, how do you close sales through the DM? And you know what? I didn't even listen to it. I just remember it felt really good, we got a good response. So here we go. Check it out.
Speaker 2:
Let's talk about sales.
Sheila Bella:
Okay.
Speaker 2:
Let's talk about getting booked out.
Sheila Bella:
My favorite topic. Go for it.
Speaker 2:
Gosh. So I feel like there's a hump. Like I read over a DM script so many times, I'm sure a lot of people here have done it too. Right now I changed my tactics, I try to be like more personal when I approach them. Instead of saying, "Hey, did you find me from browsing [inaudible 00:05:53]?" So try to be more personal, like, "Oh, I like your brows." Or, "I like your hairs or whatever." So you start a conversations and a lot of people respond, but it's really hard to transit from there to sales.
Sheila Bella:
Okay, what are you saying? And who are you replying to?
Speaker 2:
Anyone who responds to your stories or like your pictures or whatever. Then you try to start a conversation from what you see on their page. And they do respond, they're like, "Oh, thanks." "Blah, blah, blah. Where did you get them?" Then they tell you, but then how do you convert into sales conversation? To close those sales, that's what we're trying to do.
Sheila Bella:
Hey, PMU friends. Listen, I don't talk about or promote anything on here that I don't believe in or use myself. And right now I got to say my favorite place to shop for quality PMU and beauty supplies is HYVE Beauty. They have the best selection. And my favorite part about shopping at hyvebeauty.com is getting the package. It feels so personal. It always makes me so happy opening up a HYVE package from the mail because it feels like I'm getting a package from a friend. I don't know how they do it, or make people feel this way, but they manage to do it with thousands of happy customers all over the US and Canada. And I'm definitely one of them.
And you should really go check it out so you know what I'm talking about. And if you want to save 15% off store wide, guess what? Today's your lucky day. Just type in the code at SHEILA15 and get 15% off store wide. So check out hyvebeauty.com. Link is in the show notes.
Right. So where is the disconnect? So do you ask them about their goals? You ask them about what their challenges are with their brow makeup?
Speaker 2:
No, because you don't even go there right away.
Sheila Bella:
You don't go there right away.
Speaker 2:
You're like, "Oh my gosh." Yeah, you're like, "Oh, I love your dog. I have a dog too." You're trying to relate. So the conversations open, but then how do you get into sales conversation from there?
Sheila Bella:
You have to just jump. You have to ask them what their biggest challenges are. You have to ask them about something related to the problem that you're solving. You got to ask them about their eyebrows. Another thing you can do is let's say they tell you they don't have a problem, they're good. Get them to trust you enough to send you a selfie, try that. Get them to trust you enough to send you a selfie, like their favorite selfie or even just like a selfie of them in real time. And what I would do is I would tell them, "Girl, I can do even better. You think your brows look good now? Wait until I get my hands on them, I can even better."
Have them send you some sort of selfie, use the app, Perfect 365, or there's another app.
Speaker 2:
Yeah, there are a lot of make up-
Sheila Bella:
Best Brows, there's a ton.
Speaker 2:
Yeah, yeah, yeah.
Sheila Bella:
There's a ton of brow apps where you can basically give them a virtual consultation right away. So they can see it immediately what a difference brows make. Brows or eyeliner, whatever it might be. But the way you do that is you can even just steal essentially a selfie from their Instagram feed. And by the way, girl, I had some fun with some editing. Check this out. What do you think? And you just need to go there. And then after they see it ... of course, they're going to love it because it just looks better. And then immediately after they show appreciation for it, tell them like, "What's stopping you? What's stopping you from making the appointment? Don't you love it?"
You need to be ... this is not my phrase. I was talking to the advisors this morning and just brought up the term BDE. You guys know what that stands for? It stands for big dick energy.
Speaker 2:
Yes.
Sheila Bella:
And I was like ... so [inaudible 00:10:24] BDE. Be like, "You know what? Your life is going to be so much better after I've been in it. You have no idea what you're missing." The BDE. You have to be that confident. Because it's true, brows can change your whole face.
Speaker 2:
Okay.
Sheila Bella:
So go for it, ask them what their challenges are. And if they ghost you, just straight up steal a selfie from their IG and then go transform it. You can even do like a virtual before and after so they know how eff'd up their face was before you-
Speaker 2:
No, that's a good point. Okay, perfect. I'm going to implement it.
Sheila Bella:
Hey guys, do you want to know the number one tool that I use for business? I pretty much use one tool to do everything, to access my website, my products, host my online courses, do my marketing, build my email list, and to stay in touch with my community. And I even use it for payments and recurring payments. That tool is Kajabi, Kajabi, Kajabi. Like wasabi, but Kajabi. Speaking of wasabi, one time, I thought it was guacamole and I ate a bunch and it went up my nose, it was not fun. They were both green.
But let's go back to how Kajabi is this simple, seamless integration with all of your payments, to host all of your online courses, and do your marketing for you and your website all in one place. Guys, I've tried other platforms that wasn't as good. Wasn't as good. It ended up costing me more time and more money. So take it from me, if you want to make more money and keep more money, you got to go to SheilaBella.com/Kajabi with a K, and see what it can do for you. And, Oh, you're welcome in advance. Back to the show.
Speaker 2:
I just got off the phone with a FaceTime call and she was definitely hesitating. I think it was the rate-
Sheila Bella:
Okay, let's talk about it.
Speaker 2:
But I will do that.
Sheila Bella:
Was it the rate?
Speaker 2:
Yeah, I think so.
Sheila Bella:
Let's go back, why didn't she book?
Speaker 2:
I got off the phone, I don't know.
Sheila Bella:
So before you get off the phone, you need to make sure that you've exhausted all possibilities. You got her comfortable enough to tell you what is really stopping you. When I get sold to I pay attention because I love sales. A question somebody asked me recently and I was like, "That's good. I'm going to write that down." Was, is there anything at all that you can think of that will prevent you from putting down this deposit? What is it? Is there anything at all ... that should be in the script, but anyway, that's why we're doing Q&A's.
Speaker 2:
I was just thinking, how do I record this? Is it being recorded? [crosstalk 00:13:19]-
Sheila Bella:
It is being recorded.
Speaker 2:
Okay, good.
Sheila Bella:
I could throw a bunch of these [crosstalk 00:13:26]-
Speaker 2:
Perfect, perfect.
Sheila Bella:
But I plan on doing these more frequently. But is there anything at all you can think of that would prevent you from putting down a deposit? What is it? And get them to tell you. Customers lie to you guys every day.
Speaker 2:
Right.
Sheila Bella:
They're not ... "I'll do it in the summer." "I got to ask my husband." The truth is they're not going to buy unless they feel like they need it. Whatever it is, you didn't do your job conveying why they need it.
Speaker 2:
That's so true.
Sheila Bella:
Do you guys want to see how many drinks I have here? This is insane. Sorry, tangent. This is crazy. I got my energy drink. Take a picture, tag me. No, I'm just kidding.
Yeah, you didn't convey the value. You didn't make her feel like she needed it. You didn't press the pain point. So sales is ... no matter what it is, you have to learn how to sell vividly. You get her to tell you what it is that she completely hates about her routine. And you have to mirror it back to her. One of my favorite lines is, "So let me get this straight." So let me get this straight. That's me, I have to close my eyes because I lack the brain capacity when my eyes are open.
So let me get this straight. You mean to tell me that you've been drawing your brows in since you were 15 and how old are you now? 28. You've been drawing your brows in for 13 years every morning and you hate, you told me, you literally hate the way they come out. You mean to tell me that this has been a problem for you that has not gone away, this is a daily nuisance for you for the past 13 years. Then you make it worse. Then you say, let's just, just for fun. 365 times 13, 4,745 days you've been dealing with this problem. Where I can help you get rid of this problem in two hours. You mean to tell me you're okay living with it? You need to make it worse. You need to mirror why they need you, you need to mirror how completely asinine it is to not book with you. BDE.
Hey, thanks so much for listening to today's episode of Pretty Rich Podcast. If you want to continue the conversation longer, check me out on Instagram. It's my favorite place to connect with you guys at RealSheilaBella. I'm happy to answer any of your questions or simply to chat and get to know you better. And if you end up doing something super awesome, like screenshotting this episode and reposting it on your stories, that would put the biggest smile on my face. Don't forget to tag me. I appreciate every share and love feedback from my listeners. Also, do you have my number? Do you have my number? Because if we're going to keep hanging out, you should probably have my number. So you can actually text me, that's right, you can text me at (310) 388-4588.
And if you're sick and tired of doing business alone, and you're interested in accelerating your success by hiring a business coach or joining our mentorship program called Pretty Rich Bosses. Go ahead and just apply. Why not? Check it out. Go to SheilaBella.com/apply and we'll schedule a free strategy session with either myself or one of my advisors. And of course I got to include my kids, so here to send us off are Beau and Grey.
Grey, say, "Share with your friends."
Grey:
Share with friends.
Sheila Bella:
Please review my mommy on iTunes.
Grey:
[inaudible 00:17:44] mommy iTunes.
Sheila Bella:
Thanks for listening.
Grey:
Thanks for listening.
Sheila Bella:
Hey Beau, can you tell everybody what our family motto is?
Beau:
Yeah. I can do hard things.
Sheila Bella:
I can do hard thing. Good job, buddy.
