Guys, we have to be real. We have to be honest. I have to be honest. Your Instagrams are embarrassing me. They're hurting me.

I'm sorry. I'm sorry, but I have to say it. I'm always honest with you and I'm always here to help. So I'm not just going to say you're doing it all wrong and leave. I'm here to help.

What's wrong with your Instagrams? It's your marketing strategy. It's hurting you, it's hurting me, it's hurting us all. Selling online is an art okay? It takes a good strategy. And what some of you are doing...it's not good. You just need a little help and a little more tact and you'll be booked and sold out in no time, trust me.

Here are the episode highlights:

‣‣  [04:20]  So let's start by talking about the thing so many PMU artists are doing on social media that is frankly embarrassing to me.

‣‣  [06:14]  Let's talk about the most basic sale strategy.

‣‣  [08:57]  Here's how basic good customer service could save all...

I'm ready to tell my story.

I want to share the story of how I became successful in PMU, how I got started, and how I got to where I am now. I know it's easy to look at me now and see how successful I am and feel like I just got here overnight. But I didn't! It took so much hard work and effort on my part because when I got into PMU it was not a cool thing. It was not hip. It was not on-trend. But I saw it for what it was and I thought "okay, I can inject some cool into this. I can make this sexy" and, girl, I ran with it.

In this episode, I want to share my journey to PMU success because I think it's important for all of us to acknowledge where we came from. If you see PMU celebrities and you think "why am I not there? Why am I not that successful yet? It needs to happen faster." I've got you. I've got you! We're gonna be honest in this episode and I'm going to share THE ONE THING that really led to my PMU success with you. The One Thing that PMU...

You HAVE to get over your social anxiety, get out there, and start networking in person.

You have to. You really just have to. I know it's hard, believe me. It's not easy to show up all the time. But you have to do it if you want to grow. If you want to grow your beauty business, if you want to build a PMU empire, you can't sit at home all day letting your fear control you. It's time to get up and get out there, beauty babe.

Here are the episode highlights:

‣‣  [05:08]  Let's get right into it. Why is it important for you to get out there and meet people in person?

‣‣  [07:11]  I know, just the thought of going out and meeting a bunch of new people is making you anxious. I know that because it happens to me too. Yeah.

‣‣  [07:53]  So let's really dig into that anxiety for a second. Let's get to the root of it. What does your fear of meeting people and making connections really mean. What are you really afraid of?

‣‣ ...

When's the last time you went on live to promote your business? Has it been a minute? Have you ever gone on live before? Does it terrify you?

Listen, I understand. Even I get nervous before I go live. I know! I go live on Instagram and Facebook all the time, I'm on YouTube, I have a freaking podcast, but I still get nervous. The trick is that I don't give up.

Oops, is that kind of a spoiler for this episode? YES - we're talking all about going live and getting over your nerves because that is the key to massive visibility.

I brought on my friend and marketing expert Desi Crowley to share all of her top secrets to massive visibility so that you can achieve maximum success in your beauty business this year. You're welcome!

Here are the episode highlights:

‣‣  [02:56]  I like to start with some basic get-to-know-you questions to get us all warmed up. We talk about where Desi grew up, knowing that good things are waiting for you in the future, and setting...

YOU NEED TO INVEST IN YOURSELF IF YOU WANT YOUR BUSINESS TO GROW.

Sorry, did you hear me?

I said YOU NEED TO INVEST IN YOURSELF IF YOU WANT YOUR BUSINESS TO GROW. No ifs, no buts, no I can do it myself, no I don't have enough money. If you're trying to make bank and grow a successful business you have to invest in yourself. It's really the key to your growth.

I know that investing can sound scary, especially if you're just starting your business and you don't really have a lot of income. But trust me, once you start to invest, you'll see that money come back to you.

If you're still unsure, my good friend Anthea and I are here to convince and give you all of our best advice on investing in yourself and growing your business.

Here are the episode highlights:

‣‣  [02:25]  Money freaks people out, I know. You start talking about investing and people get super uncomfortable. But we have to talk about it! You should be investing in yourself and...

If you want to BE successful you have to SURROUND yourself with OTHER successful people.

We've all heard that saying before, right? You're are the sum of the five people you're closest to, the five people you surround yourself with. So if you're not surrounding yourself with other successful people, how are you going to be successful?

I know making new friends can seem hard especially as an adult. But in this episode, I'm going to teach you how to be friends with successful people. This isn't just making cheap connections with successful people and hoping they'll lead you to success - no. This is making real, lasting, meaningful relationships with successful people so that their energy can in turn motivate you to reach your full potential, and you can motivate them as well.

Here are the episode highlights:

‣‣  [05:08]  Okay let's talk about that girl that you REALLY want to be friends with. That girl that you're like ugh if we had a PMU...

Your environment impacts your habits which impacts your path to success.

Yes, it's true. Your environment could be destroying your chances for success. Or at least, it could be holding you back, making it more difficult for you to form good habits and reach your goals.

Now it's not like you have to completely renovate your home or move to improve your environment and better achieve success - I'm not at all advocating for that. But there are little things in your home that you can control in order to develop good habits and in turn achieve that success you're dreaming of.

For this episode, I brought in my good friend and honorary podcast host Anthea to share all of our best tips for setting up your home for success and developing good habits.

Here are the episode highlights:

‣‣  [04:42]  First, let's talk about how habits are the building blocks for success.

‣‣  [06:37]  Anthea teaches us what a "keystone habit" is.

‣‣ ...

Did you know that a smart to-do list can literally set you up for an increase in profit? It's really that easy.

When I finally learned how to set up my planner and to-do lists in this way my business saw such an increase in profits it was crazy. I was like wait why is no one talking about this? Why are we not sharing this with every single girl out there busting her butt to start her dream business?

Trust me, I remember the struggle. I remember feeling like I was spending all of my energy working but not really seeing the profits from all of that work. I couldn't figure out what I was doing wrong.

A to-do list will help you keep track of all of the things that you need to do but a smart to-do list will help you prioritize the things that will help you make more money. Believe me, once you do the exercises I talk about in this episode you'll realize that your to-do lists are NOT profitable and you're simply wasting your time. With these exercises,...

ACKNOWLEDGING YOUR DOUBTS AND FEELING YOUR DOUBTS IS ACTUALLY THE KEY INGREDIENT TO A SUCCESSFUL BUSINESS.

Or relationship. Or religion. Or anything really.

I know it might be a controversial philosophy but I have really found that the more I acknowledge the doubts that I have, pay attention to them identify them, dive into them, and really look into them, the more success I find in my business.

What is really detrimental to your success is just flying by faking your confidence and just hoping it will all go well, despite all of the little sirens going off in your head that are really telling you to slow down and be considerate and intentional with how you strive for success. Do you get what I'm saying?

Doubts are what keep us in check and make sure we're not just flying by the seat of our pants all of the time. You can't succeed if you're not intentional, right, girl?

Here are the episode highlights:

‣‣  [01:28]  I'll come right out and say...

So I made my first million dollars - easy, right?

Can you hear me laughing through your screen? No - there was nothing easy about reaching this million-dollar milestone. I struggled a lot in my career as a microblader and permanent makeup artist and learned a lot. I'm still learning things. You never really stop, you know? We will always make mistakes but it's the fact that we LEARN from these mistakes that really makes the difference.

I already shared part one of this list of mistakes I've made, so if you haven't listened to the first half, go ahead. Now let's talk about the last 5 mistakes I made while making my first million dollars in the beauty industry.

Here are the episode highlights:

‣‣  [01:45]  Mistake #6 - not making friends in the industry soon enough.

‣‣  [05:37]  Mistake #7 - thinking that as soon as you hit that next milestone your problems will all be solved.

‣‣  [08:27]  Mistake #8 - not promoting my product...