You are COSTING yourself money.

Do you know the NUMBER ONE thing that holds beauty entrepreneurs back from being successful? It's themselves. It's your mindset.

I see too many entrepreneurs in the beauty industry that aren't focusing on SALES. Because we have all of these false narratives and myths in our heads around sales; how salespeople are pushy, rude, sneaky, manipulative, etc., etc.

But if you aren't focusing on sales...how are you going to sell? You know? And if you're not selling then how exactly are you making money?

I think we all need to focus on sales more because, to me, sales is the root of everything. It's not just about making more money -- it's about living a better life.

For this episode, I brought on one of my good friends and sales advisor Tracy Russel, aka Inked Arches PMU! Tracy was actually a student in my program, Pretty Rich Bosses, and now she works with me every day helping other beauty entrepreneurs like...

The reason you're not as successful as you want to be is because you've given yourself another option.

You HAVE to get over yourself.

We're serving up some tough love in this episode, okay? Because I love you - I do. I want you to succeed. I want you to be the BEST you can be.

But if you are just dragging yourself down day after day, woe is me, complaining and crying about how hard it is for you to build this business of your dreams right now - for WHATEVER reason - that's just not it, mama. Look me in the eye and tell me you're your best self right now. Go on. Do it. Exactly.

Life happens okay I get it. COVID hit us all! It came in like a little wrecking ball and knocked all of us down and we didn't even see it coming. But you know who made it out a winner last year? Those who didn't quit. The people that didn't give up. The people who got knocked down, cried about it for a little bit, and then got their butts back up and got to work. The...

Content marketing CAN and SHOULD be sexy!

This IS the beauty industry, right? We're out here making people look beautiful and confident and our marketing strategies have to match that!

A lot of people that I see on Instagram, they're just doing what I call hope marketing. And hope marketing, though it may sound nice, is only hurting their businesses. Hope marketing is blind marketing. You need to have a plan if you want your business to succeed.

I know that it can be hard, especially at first, to know how to market yourself and your services. A good coach, like the ones in our Pretty Rich Bosses program, can help you develop a solid plan for marketing your business, but I'm going to share some tips with you for free, in this episode. We're going to talk about the six boxes to check for sexy continent marking that is sure to boost your PMU brand on Instagram.

Let's go!

Here are the episode highlights:

‣‣  [02:22]  What is...

Doing Instagram giveaways helps with my marketing. It helps my brand and gets my page seen by the people I know need to see it.

Running giveaways can be a great way to expand and promote your business. Not only does it help me connect more deeply with my existing audience but it also helps my page reach more people. It's also a really great way to collaborate with other brands and artists. I'm always stressing the importance of collaborations in my courses like Grow Your Gram, and giveaways are great for that!

So in this episode, I teach you my best tips and tricks for running a successful giveaway that will help you grow your beauty business on Instagram.

Here are the episode highlights:

‣‣  [03:23]  To understand how to grow your Instagram and how giveaways can help you, you need to understand how the algorithm works.

‣‣  [04:55]  What you THINK is a good Instagram strategy vs what is actually a good strategy.

‣‣ ...

How do you turn a complete stranger into a client? Better yet, a raving fan?

That's what I want for you.

I want you to find somebody (or somebodies) who is going to be your client for life and refer a lot of people. But remember they all start out as strangers.

So let's break it down. 

All sales is psychology. That's all it is. And the same psychological pattern needs to happen when a stranger chooses you to be their artist as when you choose to buy anything else.

The question that your soon-to-be clients are always looking to be answered is this: Can you help?

Don't you want your clients to feel like you can help them? You should! That's how you build your clientele.

In this episode, I teach you how to get strangers to feel that trust with you even before they pick up the phone to call you.

You have complete control over how you're perceived in many ways.

Maybe not complete, but I would say you can control 95% of what's out there about you by creating content...

Have you gone on Instagram live before? Do you do it often? Do you talk on camera on stories every day? Are you fully taking advantage of what a great video marketing tool Instagram is?

Probably not. Probably not. Am I right?

Look, Instagram is a great tool for growing a business. I owe a lot to the gram, no doubt. BUT it's not enough to just post pretty pictures and write captions. It's really not! And I'm sure you're starting to realize that. Video is key. There are a ton of video marketing tools on Instagram now and if you're not taking advantage of them then you are BEHIND beauty boss. You don't want to be behind, right?

In this episode, we're going to talk all about video marketing, how it will help your PMU beauty business grow, and how you can get over your fear of being on camera. Let's do this, beauty bosses.

Here are the episode highlights:

‣‣  [05:35]  Video can BOOST your business exponentially. How? I'll tell you.

‣‣ ...

Guys, we have to be real. We have to be honest. I have to be honest. Your Instagrams are embarrassing me. They're hurting me.

I'm sorry. I'm sorry, but I have to say it. I'm always honest with you and I'm always here to help. So I'm not just going to say you're doing it all wrong and leave. I'm here to help.

What's wrong with your Instagrams? It's your marketing strategy. It's hurting you, it's hurting me, it's hurting us all. Selling online is an art okay? It takes a good strategy. And what some of you are doing...it's not good. You just need a little help and a little more tact and you'll be booked and sold out in no time, trust me.

Here are the episode highlights:

‣‣  [04:20]  So let's start by talking about the thing so many PMU artists are doing on social media that is frankly embarrassing to me.

‣‣  [06:14]  Let's talk about the most basic sale strategy.

‣‣  [08:57]  Here's how basic good customer service could save all...

When's the last time you went on live to promote your business? Has it been a minute? Have you ever gone on live before? Does it terrify you?

Listen, I understand. Even I get nervous before I go live. I know! I go live on Instagram and Facebook all the time, I'm on YouTube, I have a freaking podcast, but I still get nervous. The trick is that I don't give up.

Oops, is that kind of a spoiler for this episode? YES - we're talking all about going live and getting over your nerves because that is the key to massive visibility.

I brought on my friend and marketing expert Desi Crowley to share all of her top secrets to massive visibility so that you can achieve maximum success in your beauty business this year. You're welcome!

Here are the episode highlights:

‣‣  [02:56]  I like to start with some basic get-to-know-you questions to get us all warmed up. We talk about where Desi grew up, knowing that good things are waiting for you in the future, and setting...