I'm ready to share my secrets with you.

Yeah, you heard me. I'm ready to tell all.

I am going to share, in detail, my 2021 social media strategy. I am literally going to tell you exactly what my strategy is for this year to experience MASSIVE growth not just on social media but within my business. I'm talking new clients, more sales, more interaction.

If you find yourself constantly complaining about the algorithm, if you're tired of feeling stuck and stagnant while your competitors seem to be thriving, I've got you, girl. I'm here for you, okay? It's not the algorithm. You have complete control over your success. So I'm just going to hand you my social media strategy and we're going to make 2021 a success together. Let's do this.

Here are the episode highlights:

‣‣  [02:48 What is the problem with your social media growth? Why are you stunted? I'll tell you EXACTLY why. And it's not the algorithm.

‣‣ ...

I've got to be honest with you...

2020 was one of my worst years for my business. I know a lot of people could probably say the same thing. But here's the thing: it was also the best year for my business.

I know you're like "what Sheila? How can it be both?" And I understand the confusion. When quarantine started in March, I came crashing down. I was at my lowest of lows, the brokest I'd been since I'd started in PMU. BUT I turned it around and ended up having my most successful, most lucrative month in my business ever, this past December.

I don't say it to brag. I say it because I want you to know that you can do the same thing. I made a lot of money last year and I plan on making more this year. But in order to get to this level - we have to talk about the cold hard truth of making money. We're lifting the veil, okay? We're talking about it. So if you want to know how you can make this your best year yet, if you want some serious...

2020 is FINALLY over you guys.

It's over! We can all breathe for a second. Okay, do it with me. Ready? Deep breath in. Hold...and release. All that stress from 2020? Let's release it. Let's let it all go.

I know a lot of people feel some type of way about all of the "new year, new me" resolution stuff but honestly? I love setting new goals. I love the fresh start.

Why not take this as an opportunity to take everything we all learned from the last year and actually put it into practice? So I ordered a vision board kit off of Amazon and have been really intentional while working on it. I'm bringing a lot of positive energy into 2021. Some of my really big goals are to be more honest and giving. So for this episode, I want to get real vulnerable and personal with you all share my goals, resolutions, whatever you want to call them, with you. Basically, I want to share what's going on my vision board and maybe it'll inspire you to make your own....

2020 was unpredictable - but can we make predictions for 2021?

It's been one crazy year. Totally unpredictable. And it's been really hard for a lot of us. My salon has been shut down for most of the year. We shut down in March, opened for a little while in June, and then shut down again. Some people have completely lost their brick and mortar, some people have just had to totally shut down.

One thing that this year has taught me is the magic of a pivot. I think we all have to be prepared to pivot at any time - that's the key to survival. So maybe we can't plan everything down to a tee for 2021 BUT we can prepare ourselves to shift our business at any moment.

So for this episode, we have the incredibly talented Mimi Johnson, microblader, influencer, and beauty brand marketer. Since getting into the business she's become a pro at the pivot and she has some really great advice for all of you who have struggled through this...