What's stopping you from building the six-figure beauty business of your dreams?

Seriously - what's stopping you? I know a lot of business owners who stuck their heads in the sand once the pandemic hit last year and refused to come back out. And I understand because it was scary. It was terrifying. Nobody knew what to do. But do you know what a lot of other entrepreneurs did? They pivoted and they made it work.

For this episode of Pretty Rich Podcast, I brought on my friend Monique Garcia of Browstetics to share her story because she built her own sig-figure beauty business all within a MONTH during the pandemic. And one of the really special things about Monique is that she is going to tell you EXACTLY how she did it.

That's right, beauty boss, she's not holding back! She's sharing the exact fool-proof sales funnel she used that made her successful even in a pandemic. So what are you waiting for?

Here are the episode...

REVIEWS, REVIEWS, REVIEWS.

Can't live with 'em can't live without 'em, you know? Reviews are critical to the success and survival of our beauty businesses. Good reviews let potential clients know that they can trust us, that their brows, lashes, hair, nails, etc., are in safe hands. But bad reviews? Well, they always feel like they can break us.

Here's the thing - we all get bad reviews. We all get them. They're pretty much unavoidable. But they don't have to break us. We don't have to give them that power!

For this episode, I brought on a couple of my favorite kick-butt beauty bosses: Shay Danielle, Natalie Delaverde, and Amanda Breuer, to talk about how to get not only MORE REVIEWS for your beauty business but BETTER reviews for your beauty business. We also have a couple of friends share their experiences with reviews, the good, the bad, and the ugly.

Remember, beauty boss, you're never alone! Let's do this.

Here are the...

YOU NEED TO CHANGE.

Listen up, beauty boss, because I have some harsh truths for you. I want you to succeed, okay? So I'm always going to tell it how it is.

Here's the thing: if you want to have a long career in the beauty industry - you have to change with the beauty industry. Things are not the same as they were when we first started! I first started over 10 years ago, okay, nothing is the same, thankfully. But there are a lot of beauty entrepreneurs who are stuck marketing their businesses the same way they were 10 years ago. And you know what? They're not experiencing any growth.

They're stagnant. Nobody wants that in their business. If someone tells you that you need to change and you say "oh but I've always done it this way" you need to reevaluate, because if that's your mindset, then I'm sorry to tell you, but you're already on the way out.

This is something you really have to pay attention to. So for this episode of Pretty Rich...

Don't you ever wish you could just print extra money?

Well, I've got the hookup sister. I've been using Instagram to print money for years.

Okay, so it doesn't actually print extra money. But it does something even better. In this episode, my friend and Beauty Angels founder, Kler Rosenberg, and I are going to tell you exactly how you can turn your Instagram into a money-making machine.

Every day, Instagram sells my products for me. When my salon was open, it sold brows, every day. Each post, each comment, each interaction was like more money printed directly into my wallet, okay? And this is something that you can learn to do too TODAY.

We also talk about how you can create genuine, lasting relationships and friendships in the PMU industry! No fake friends here.

Let's get into it!

Here are the episode highlights:

‣‣  [02:48] How do you know when it's time to let a friendship go?

‣‣  [11:27]  Let's talk about...

I'm ready to share my secrets with you.

Yeah, you heard me. I'm ready to tell all.

I am going to share, in detail, my 2021 social media strategy. I am literally going to tell you exactly what my strategy is for this year to experience MASSIVE growth not just on social media but within my business. I'm talking new clients, more sales, more interaction.

If you find yourself constantly complaining about the algorithm, if you're tired of feeling stuck and stagnant while your competitors seem to be thriving, I've got you, girl. I'm here for you, okay? It's not the algorithm. You have complete control over your success. So I'm just going to hand you my social media strategy and we're going to make 2021 a success together. Let's do this.

Here are the episode highlights:

‣‣  [02:48 What is the problem with your social media growth? Why are you stunted? I'll tell you EXACTLY why. And it's not the algorithm.

‣‣ ...

Content marketing CAN and SHOULD be sexy!

This IS the beauty industry, right? We're out here making people look beautiful and confident and our marketing strategies have to match that!

A lot of people that I see on Instagram, they're just doing what I call hope marketing. And hope marketing, though it may sound nice, is only hurting their businesses. Hope marketing is blind marketing. You need to have a plan if you want your business to succeed.

I know that it can be hard, especially at first, to know how to market yourself and your services. A good coach, like the ones in our Pretty Rich Bosses program, can help you develop a solid plan for marketing your business, but I'm going to share some tips with you for free, in this episode. We're going to talk about the six boxes to check for sexy continent marking that is sure to boost your PMU brand on Instagram.

Let's go!

Here are the episode highlights:

‣‣  [02:22]  What is...

Influencer Marketing. Spoiler alert―it works.

Influencers are everywhere, right? It seems like everyone everywhere is having their product and their service promoted by influencers. And it seems like it's totally working for them.

Have you ever considered reaching out to an influencer and having them promote your beauty business? Have you done it yet? It can be a really intimidating world to jump into but listen. Influencers are beautiful. It's like part of their job description. And beauty comes in all different forms but you know those girls want to keep their brows and lashes on point. They totally do. Why can't you provide that service for them in exchange for some promo? You can. In this episode, I'll tell you EVERYTHING you need to know about influencer marketing and how to make it work for your beauty business!

Here are the episode highlights:

‣‣  [01:49]  I jump RIGHT in explaining how you can get influencers to promote your products...

Do you see all of these brands growing their business through influencer marketing and you're just like, okay how do I get into that? Do you want to get your name out there but you don't know where to start?

Don't worry, we're here to help. Influencer marketing is a great way to grow your business, especially right now. Influencers are super big and they have a lot of, well, influence. It's a great market to tap into. I did a lot of influencer marketing when I first started and I still do!

I didn't want to just give you my tips, though. I thought, why not bring in a total expert? Why not bring in someone who's on both sides? Someone who both has their own business and is an influencer? Enter: Amanda Paris.

Amanda's amazing. She's a total complete modern-day renaissance woman. Seriously, here's a list of some of the things she does: she models, she's a comedian, an actress, a producer, a booking agent, influencer, squirrel mom, and fitness expert. She also...