Are you trying to get somewhere in your beauty business, become the best parent you can be, or improve your relationships with the people around you, and you're just OVERWHELMED with the advice out there? Does it sometimes seem like it's TOO MUCH? 

I have your back, sister friend. Okay? I'm here to grant you complete and total permission to stop listening to all of that advice.

Yup, just shut it all down. I know that can seem scary. How do you succeed in anything without the advice of others? Trust me, you know what to do deep inside of you. You have what it takes to build meaningful relationships, be a good parent, and grow a bomb beauty business. If all you've been doing is looking for other people's advice and absorbing it and absorbing it and absorbing it and then searching out more advice and absorbing it and absorbing it - well, you've got a lot going on in that head of yours. And it can be overwhelming. But you have instincts that will guide you.

...

Hey beauty babe, do you feel like your marketing is getting your business nowhere, no matter how hard you try? Well, maybe you need to really narrow in and identify your ideal client so that you're bringing in the exact kind of brand loyal clients you want and need to succeed!

We all have ideal clients, right? That girl that we get in our chair from time-to-time and we're just like "wow I wish you could come in more often" and "I wish every client was like you." You know? She's funny, she's kind, she treats everyone politely, she tips well. 

You might think it would be impossible to make sure every one of your clients was more like her but it's not! You just need to narrow down and identify your ideal client - because it's her! You need to start marketing to her directly! Then your business will thrive, trust me.

If you're still not quite with me, no worries. We'll get into it all in this episode and I promise by the end you'll be a believer and you'll be...

THE PMU INDUSTRY IS LYING TO YOU.     

I'm sorry, but it's true! Artists are getting into the PMU beauty business and they're being lied to. They have all of these ideas of what their business is going to be like, what becoming a boss is going to be like, how they're going to be successful, the skillset they need to be successful, and so much more. They're starting off with a rocky foundation and it's not fair to them.

So in this episode, me and my good friend and PMU veteran Tina Davies are going to EXPOSE the industry for all of its lies. That's right, we're laying it all out on the table. Not only are we going to share the biggest lies the PMU Industry tells you but we're ALSO going to share the truths that will set you and your beauty business free.

Are you ready for that, beauty bosses? Let's get into it.

Here are the episode highlights:

‣‣  [04:36]  We start, as usual, with our get-to-know-you questions!

‣‣...

Are you having a bad day? A bad week? A bad month? Does it just not feel like this is your year. I feel you, beauty babe.

We all have those moments, right? I know I've had my fair share. But here's the thing, you can let those moments define you. If you're here, it means you're looking for an out. You're in this funk, you're in this rut, you just can't shake that little rain cloud over your head, and you're ready to get over it, you know? You just want to get over it.

In this episode, we're going to tackle whatever you're going through head-on. Whether it's a bad day or a bad month we're gonna turn it around and find the blessing in the challenge. Because there is one, trust me. I have a little exercise that I like to do whenever I find myself getting weighed down. It always helps me reconnect, reassess, and reverse. It helps me find the blessing and the solution! So take some notes, beauty babe, because this may just change your life.

(I hope this is what your...

Are you investing in your beauty business? Are you investing consciously?   

 No matter where you are in your beauty business (though preferably you would start sooner than later) you should be investing in your beauty business. Putting money into it, along with hard work, is really the only way it will continue to grow.

But where should you put that money? Well, we're here to help you out. You may have heard of a little thing called the Vegas PMU Conference? I brought in the mastermind behind it all, Portia Ijidakinro, to help me dive into the top 10 things that you should be investing in to grow your beauty business. So get your wallets out, beauty babes, and let's get growing.

Here are the episode highlights:

‣‣  [05:56]  Jumping straight into it, you should be investing in continuous education. You're never going to know everything but you should be on top of new techniques and improvements in the industry, or you're just...

Lights! Camera! Action!

Are you ready for today's episode? If you were ever in the performing arts: dance, theater, choir, band, whatever, then this episode just might dig up some nostalgia for you. I know it did for me. Not only that, but it also inspired me. I had forgotten how my history in performing arts could be so vital to my business now.

Even if you've never stepped foot on any kind of stage, I think the episode will be super inspirational. We have, not only a brow mogul but an international soprano Julia Milin with us today. Yes. International soprano AND brow mogul. She does both! And she's incredible at both.

We dive into her history, how she got started in performing arts, how she got started in PMU, and how she weaves them together. I don't think I've ever felt so rejuvenated after an episode. Seriously.

Here are the episode highlights:

‣‣  [02:40]  We start with our rapid-fire introduction questions.

‣‣  [09:44] ...

YOU'VE BEEN SHADOWBANNED.

It's every online business owner's fear. You're following all of the tips, posting consistently, hashtagging everything, sharing your posts, and out of nowhere, your engagement DROPS. What happened? Well, you've probably been shadowbanned.

Yeah, it's as scary as it sounds. But it doesn't have to be. We can get you out from under that shadow okay, sister friend? I have the tips I have the tricks and I am here to help. This is a quick one so let's get started.

Here are the episode highlights:

‣‣  [06:59]  First, what is a shadowban? For those of you who have never heard of it before, maybe you've experienced it. Your numbers and interactions are going down but you just don't know why.

‣‣  [09:31]  WHY does Instagram shadowban you? Why would they do that? Isn't posting a lot and connecting people the point of their platform? Well, here are my theories.

‣‣  [12:25]  How do you know if you've...

What do you do if you're just doing your regular thing at your salon, having a normal day, and an A-list celebrity walks through your door for an appointment, or an actual princess walks in? Yes, like an actual princess. Everyone can use some PMU, right? So what do you do?

Are you prepared for that? Are you? I'll be honest. I was not prepared when my first celebrity client walked in for a PMU appointment. I was in shock. I'm still in shock, over that moment specifically. But I'll talk about it in the podcast.

Listen, celebrities and royalty are just people like us. But that doesn't mean there won't be an initial shock wave when you see them step into your salon and talk to your face. So, always be prepared for that to happen. Because if it hasn't yet, it probably will. Maybe soon.

If that seems a little overwhelming, if your palms are sweating, I understand! But you all know I LOVE to share all of my secrets with you. So in this episode, my friend Joanne Lee of...

Have you gone on Instagram live before? Do you do it often? Do you talk on camera on stories every day? Are you fully taking advantage of what a great video marketing tool Instagram is?

Probably not. Probably not. Am I right?

Look, Instagram is a great tool for growing a business. I owe a lot to the gram, no doubt. BUT it's not enough to just post pretty pictures and write captions. It's really not! And I'm sure you're starting to realize that. Video is key. There are a ton of video marketing tools on Instagram now and if you're not taking advantage of them then you are BEHIND beauty boss. You don't want to be behind, right?

In this episode, we're going to talk all about video marketing, how it will help your PMU beauty business grow, and how you can get over your fear of being on camera. Let's do this, beauty bosses.

Here are the episode highlights:

‣‣  [05:35]  Video can BOOST your business exponentially. How? I'll tell you.

‣‣ ...

Have you ever noticed that when you're on a good run in your relationship your business seems to be thriving at the same time? And when things are hard to deal with the business is suffering too?

That's because it's all connected! Yes!

For this episode, I brought in my friend Josie Naikoi. Josie's a life coach that specializes in coaching women through difficult breakups and strategies for getting back on the playing field. She's actually an expert in helping ambitious women sort out their relationships and be the successful, strong businesswomen that they were always meant to be.

So we're gonna dive right into it! We're going to get really uncomfortable talking about divorce, abusive relationships, insecurity, setting boundaries, and what to do if you feel like you're currently in a relationship you should probably get out of.

Here are the episode highlights:

‣‣  [09:45]  We start with our get-to-know-you questions. We talk about Josie's childhood,...