Our guest for this episode couldn't be a better person to speak on this subject. Calie Calbrese is a gut and mindest expert that coaches women on how to achieve high success in their businesses and lives and her motto is: choose joy. Now, choosing joy doesn't mean that it's easy to just choose to be happy, but it means above all else, she chooses joy.
She chooses what will be good for her, rather than what will be bad. But it's not something that's always come easy to her.
Years ago, before Calie moved to Cali, she found out that her husband of 14 years had been arrested in a prostitution sting - and that he had been unfaithful to her for the entirety of their...
I've got your back, sister! For this episode, I brought in super successful celebrity makeup artist, Melissa Hibbert, to give us all of the behind the scenes secrets to making your beauty business the next big success story!
Melissa Hibbert has been in the beauty industry for 8 years and in that time she's had more celebrity clients than I can count and she's been on Bravo, Oxygen, Lifetime, VH1, BET, CBS, and so many other shows. She's worked super hard to get here and she deserves ALL of her success. And now she's giving back, sharing all of her expertise with all of you so that you can also build the beauty business of your dreams.
Here are the episode highlights:...
No need to fear, friend, I'm here to help! I don't know if you know this, but along with being a boss beauty entrepreneur myself, I also happen to work with and am friends with SO MANY other boss beauty entrepreneurs. Honestly, I couldn't tell you how many amazing women in the beauty industry I've had the pleasure of talking to let alone working with. So, what I'm saying is, I know a thing or two about beauty entrepreneurs. And I know what characteristics make for a successful beauty boss.
Yeah, I said it. I know the secrets. I know the tricks of the trade. And I'm here to share them with you. I put together a list of the top 15 traits that I see reflected in ALL of the successful beauty bosses I know. And these are all things that I believe you can...
I have your back, sister friend. Okay? I'm here to grant you complete and total permission to stop listening to all of that advice.
Yup, just shut it all down. I know that can seem scary. How do you succeed in anything without the advice of others? Trust me, you know what to do deep inside of you. You have what it takes to build meaningful relationships, be a good parent, and grow a bomb beauty business. If all you've been doing is looking for other people's advice and absorbing it and absorbing it and absorbing it and then searching out more advice and absorbing it and absorbing it - well, you've got a lot going on in that head of yours. And it can be overwhelming. But you have instincts that will guide you.
...
I'm sorry, but it's true! Artists are getting into the PMU beauty business and they're being lied to. They have all of these ideas of what their business is going to be like, what becoming a boss is going to be like, how they're going to be successful, the skillset they need to be successful, and so much more. They're starting off with a rocky foundation and it's not fair to them.
So in this episode, me and my good friend and PMU veteran Tina Davies are going to EXPOSE the industry for all of its lies. That's right, we're laying it all out on the table. Not only are we going to share the biggest lies the PMU Industry tells you but we're ALSO going to share the truths that will set you and your beauty business free.
Are you ready for that, beauty bosses? Let's get into it.
Here are the episode highlights:
‣‣ [04:36] We start, as usual, with our get-to-know-you questions!
‣‣...
We all have those moments, right? I know I've had my fair share. But here's the thing, you can let those moments define you. If you're here, it means you're looking for an out. You're in this funk, you're in this rut, you just can't shake that little rain cloud over your head, and you're ready to get over it, you know? You just want to get over it.
In this episode, we're going to tackle whatever you're going through head-on. Whether it's a bad day or a bad month we're gonna turn it around and find the blessing in the challenge. Because there is one, trust me. I have a little exercise that I like to do whenever I find myself getting weighed down. It always helps me reconnect, reassess, and reverse. It helps me find the blessing and the solution! So take some notes, beauty babe, because this may just change your life.
(I hope this is what your...
No matter where you are in your beauty business (though preferably you would start sooner than later) you should be investing in your beauty business. Putting money into it, along with hard work, is really the only way it will continue to grow.
But where should you put that money? Well, we're here to help you out. You may have heard of a little thing called the Vegas PMU Conference? I brought in the mastermind behind it all, Portia Ijidakinro, to help me dive into the top 10 things that you should be investing in to grow your beauty business. So get your wallets out, beauty babes, and let's get growing.
Here are the episode highlights:
‣‣ [05:56] Jumping straight into it, you should be investing in continuous education. You're never going to know everything but you should be on top of new techniques and improvements in the industry, or you're just...
Are you prepared for that? Are you? I'll be honest. I was not prepared when my first celebrity client walked in for a PMU appointment. I was in shock. I'm still in shock, over that moment specifically. But I'll talk about it in the podcast.
Listen, celebrities and royalty are just people like us. But that doesn't mean there won't be an initial shock wave when you see them step into your salon and talk to your face. So, always be prepared for that to happen. Because if it hasn't yet, it probably will. Maybe soon.
If that seems a little overwhelming, if your palms are sweating, I understand! But you all know I LOVE to share all of my secrets with you. So in this episode, my friend Joanne Lee of...
Probably not. Probably not. Am I right?
Look, Instagram is a great tool for growing a business. I owe a lot to the gram, no doubt. BUT it's not enough to just post pretty pictures and write captions. It's really not! And I'm sure you're starting to realize that. Video is key. There are a ton of video marketing tools on Instagram now and if you're not taking advantage of them then you are BEHIND beauty boss. You don't want to be behind, right?
In this episode, we're going to talk all about video marketing, how it will help your PMU beauty business grow, and how you can get over your fear of being on camera. Let's do this, beauty bosses.
Here are the episode highlights:
‣‣ [05:35] Video can BOOST your business exponentially. How? I'll tell you.
‣‣ ...
I had the same thoughts when I first got into the PMU industry. I know that may seem hard to believe since I am so open and so willing to share now. I want everyone around me to succeed too. I want you to succeed too. And I believe we all can succeed.
For this episode, I brought in my good friend, another true believer in community over competition, Leann La, CEO of Fuzion Artistry, a salon she runs with her family. She's the perfect person to talk about what true support among PMU artists looks like so I'm so excited for you to listen to this episode!
Here are the episode highlights:
‣‣ [01:55] We start, as usual, with my get-to-know-you...
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