More of your questions answered!

Last week I went on Clubhouse with some of my best trainer friends in the PMU biz to give you the first half of the PMU Trainer's Roadmap to Success - and today we're back with more!

We share more of our experiences with training: some of the greatest challenges we've faced, whether we prefer smaller or larger classes, the pros and cons of traveling to train, and how to prequalify students! You don't want to miss it!

Here are the episode highlights:

‣‣  [13:36]  Starting with the first question: what were some of the major challenges you experienced when you first started training?

‣‣  [32:19]  What are the pros and cons of traveling to train?

‣‣  [34:54]  How do you prequalify students? 

GIVE ME THE ROADMAP TO PMU TRAINER SUCCESS! (Listen Here) 

I'm so grateful that these incredible PMU artists joined me for this...

How do you know you're ready for the next step?

As entrepreneurs and as artists we never want to be in the same place for too long. Our fields are constantly changing and we want to change with them! But how do you know when you're ready for the next step?

This episode is for those of you who want to get into training but aren't sure how to go about it. I asked some of my best trainer friends in the PMU biz to come together on Clubhouse to give you the PMU Trainer's Roadmap To Success.

We answer some questions that will help you along your path to becoming a great PMU trainer. And make sure to keep an eye out on PART TWO coming soon. *wink wink*

Here are the episode highlights:

‣‣  [07:54]  FIRST: I want to share some very exciting news. We have announced our FIRST SPEAKER for Pretty Ambitious. I'm so excited you guys.

‣‣  [16:07]  First, we're going to start off by introducing ourselves and giving...

REVIEWS, REVIEWS, REVIEWS.

Can't live with 'em can't live without 'em, you know? Reviews are critical to the success and survival of our beauty businesses. Good reviews let potential clients know that they can trust us, that their brows, lashes, hair, nails, etc., are in safe hands. But bad reviews? Well, they always feel like they can break us.

Here's the thing - we all get bad reviews. We all get them. They're pretty much unavoidable. But they don't have to break us. We don't have to give them that power!

For this episode, I brought on a couple of my favorite kick-butt beauty bosses: Shay Danielle, Natalie Delaverde, and Amanda Breuer, to talk about how to get not only MORE REVIEWS for your beauty business but BETTER reviews for your beauty business. We also have a couple of friends share their experiences with reviews, the good, the bad, and the ugly.

Remember, beauty boss, you're never alone! Let's do this.

Here are the...

Anyone can scale their business.

Yes, anyone. Yes, even you.

You know how I know this? Because I've seen it. And I did it myself. Everyone (mostly) starts their business at the same place. We all start from the ground up, unless you like, inherit your business.

But we all start with knowing next to nothing and figuring it out as we go along. As artists we start with no knowledge on how to tattoo brows or apply lashes, then we learn, and over time we get better. The same thing applies to business. Even though the idea of scaling your business and growing seems scary - know it's possible because you have already grown your business.

I'm passionate about scaling beauty businesses because I believe that we all have room to grow. For this episode, I actually recorded a free live call I did with my free Facebook Group, Beauty Biz Secrets. I'm doing them once a month now so be sure to join so you don't miss these free calls! I answered questions...

YOU NEED TO CHANGE.

Listen up, beauty boss, because I have some harsh truths for you. I want you to succeed, okay? So I'm always going to tell it how it is.

Here's the thing: if you want to have a long career in the beauty industry - you have to change with the beauty industry. Things are not the same as they were when we first started! I first started over 10 years ago, okay, nothing is the same, thankfully. But there are a lot of beauty entrepreneurs who are stuck marketing their businesses the same way they were 10 years ago. And you know what? They're not experiencing any growth.

They're stagnant. Nobody wants that in their business. If someone tells you that you need to change and you say "oh but I've always done it this way" you need to reevaluate, because if that's your mindset, then I'm sorry to tell you, but you're already on the way out.

This is something you really have to pay attention to. So for this episode of Pretty Rich...

Get ready, sister friend, because you are about to be BOOKED OUT.

That's right! We're about to get you booked out. How?

Well, I brought together some of my friends in the PMU industry that are great speakers and educators to talk all about the strategies WE use in our successful beauty businesses to get booked out.

I've got Royal and M'Lisa of Spa Strong, Ali Lilly of Lash Anarchist, and Paul Lebbbers of Lash Cast! It's a dream team, what can I say? We're giving you a TON of value in this episode and it's all FREE. So what are you waiting for?

Let's get you booked out, beauty boss!

Here are the episode highlights:

‣‣  [14:54]  The most important part of my personal strategy to getting booked out is establishing repeatable habits that bring new clients to your business consistently.

‣‣  [16:27]  These are some of the habits that you NEED to be implementing with every client so that they not only return...

"My question is: is a life not expressed much of a life at all?"

One of the most important elements to becoming a successful entrepreneur in the beauty industry is knowing your worth. Your sense of self-value is key.

All of us are scared, all of us are afraid of judgment. But if you surround yourself with true friends that really lift you up and support you, then you'll find that you're able to achieve a lot more than you ever could when you were on your own. Everyone is afraid of being judged - but it's that fear that's actually holding you back.

In this episode, we're going to jump into how business, friendship, and self-value are all tied together and how they impact you as a beauty entrepreneur. I'm also going to share how you can learn to embrace who you are and stop holding back so that you can build the business of your dreams, and ultimately live a better life.

Here are the episode highlights:

‣‣  [04:01] ...

"...it's no secret that bankruptcy and divorce, they're best friends."

Do you have a good relationship with money? Does your partner? Do you feel comfortable talking about money with your partner?

A lot of people don't - and I think that's a really big mistake. There's a lot of shame and fear around money but there doesn't have to be. I believe that in order to have a healthy, long-lasting relationship, you need to be able to have hard conversations with your partner, especially about money!

So for this episode, I brought my husband, Will Reusch, onto an IG live so we could talk all about our individual experiences with money growing up, how will handle disagreements about finances now, what it's like dating/marrying an entrepreneur, judgment from family and friends, and so much more.

Here are the episode highlights:

‣‣  [07:08]  Let's get right into it: how important is it for couples to talk about money?

‣‣...

Sometimes you have to fall to get where you're really supposed to be.

Do you ever look back at a moment in your life that was really hard, a moment where you just wanted the ground to open and swallow you up because it was so deeply humiliating -- and realize that moment was pivotal to who you are now?

It's so crazy to me how moments like that can really build us. Like, they can break us for a moment, but we rise up better than we were before.

Just before I found PMU, I hit rock bottom. I had just gotten fired, I had just gotten a divorce, I had no college education and no real sense of self. I was, you know, a broke bitch. I think a lot of the time it's easy for you to look at me where I am now and think I've always had all of this. But that couldn't be further from the truth!

So in this episode, we're going to explore my past a bit and remember where it all began. Because trust me if I can do this you can too.

Here are...

I've got to be honest with you...

2020 was one of my worst years for my business. I know a lot of people could probably say the same thing. But here's the thing: it was also the best year for my business.

I know you're like "what Sheila? How can it be both?" And I understand the confusion. When quarantine started in March, I came crashing down. I was at my lowest of lows, the brokest I'd been since I'd started in PMU. BUT I turned it around and ended up having my most successful, most lucrative month in my business ever, this past December.

I don't say it to brag. I say it because I want you to know that you can do the same thing. I made a lot of money last year and I plan on making more this year. But in order to get to this level - we have to talk about the cold hard truth of making money. We're lifting the veil, okay? We're talking about it. So if you want to know how you can make this your best year yet, if you want some serious...