Today we're going to make some moves. We're going to have a real heart-to-heart.

Every successful business has its failures, you know?  We all have our moments. Look at New Year's Resolutions. How often have you thought "this is the year I'm going to do this thing" and then at the end of the year beat yourself up over not getting there or doing that thing. You're not alone.

In this episode, I want to get to the root of that dilemma. You're not incapable of succeeding or achieving your goals. You just have to decide. And decision looks like action. I know that sounds too simple but I break it all down and this episode so you'll want to check it out.

Here are the episode highlights:

‣‣  [02:01]  We start off with my first example of things I tried that I never really followed through with. We all flop sometimes.

‣‣  [03:56]  And that time I bought so many batches of false lash designs thinking I was going to be a lash...

Do YOU have what it takes to make it in PMU? I mean...we should probably find out right?

Tina Davies is a close friend of mine as well as my teacher and mentor. She is the OG PMU Boss Babe who you may remember from Episode 32 of the Pretty Rich Podcast. Well, my first interview with Tina went so well that I just couldn't help but invite her on the show to talk again. Yes - I love her that much! And you should too!

Tina's been working in PMU for 20 years. Yeah. 20 years. So she knows her stuff! In this episode, we talk all about her career and Tina dishes out some great advice for those of you who might just be getting started in PMU or you're feeling lost in this cut-throat world and want to know how to just rise above all of the BS and build a successful beauty business.

Here are the episode highlights:

‣‣  [12:39]  Tina and I start off by describing the start of her career in PMU 20 years ago

‣‣  [17:37]  We talk about her...

You know, more than anybody, that real entrepreneurship is an internal process of constant innovation. You're like a little beauty business ninja. Hopefully your outfit's pink. Mine would be.

I can't tell you enough how painful it can be when someone just copies your business, any aspect of it. Anything that you put your hard effort and passion into that just gets nabbed by another person to use for their own benefit? I mean, if you've gone through it you know, it sucks. But it's not the end of the world. Take it from me, I've been there countless times. I've been hurt but people I barely knew and people that were really close to me. I've been hurt by people I thought I could trust. It all sucks.

But I, and my business, have survived! And I guarantee that there are people reading this that are nodding their heads along like "Yup, Sheila's right again. Been there, done that. But I made it out." So, in this episode, I'm going to talk all about what you...

Did you just get into PMU, just started your beauty business, and you're struggling to fill your books, wishing you could make this work full-time? Or have you been in the business for a while and you're just not where you want to be?

Girl, I've got you! In this episode, I teamed up with beauty business and marketing power duo Shay Danielle of Shay Danielle Academy and Alex Dietrich of PMU Society to bring you an INCREDIBLE resource. In this podcast, we give you ALL of the tips to make your beauty business an ultimate success.

I really can't stress how helpful this episode is going to be with you. We're pairing marketing expertise with beauty business experience to give you the top 8 steps to PMU marketing that you simply cannot skip. You can't! They're essential.

We'll break each of these tips down below and give you all of the actionable steps you can take to make your PMU business an ultimate success story:

1. Find what makes your brand unique

...

Do you want to have a successful beauty business? Do you think you can do that while being basic? Absolutely not.

But don't worry! My good friend microblader and educator, Sandi Jones of Couture Brows, and I are here to teach you how you can not be basic and help you become the beauty business boss of your dreams. 

Creating a successful beauty business is hard but it's even harder when you're just doing the same thing as everybody else. There are a lot of us out there, right? You need to help yourself stand out. You need to be, well, not basic.

That's why Sandi and I teamed up for this episode. 

In this podcast, we're gonna break down all the tips for not being basic:

1. Finding your specific 'why' - what keeps you motivated?

2. Pouring passion into all you do

3. Keep the haters hating

4. Collaboration over competition 

So, are you ready to take your beauty business to the next level and learn how to be not basic? We've got your...

Are you trying to achieve success but you're struggling? Are the people around you being kind of judgemental about your success? Are they starting to miss "the old you"? Are you feeling alone in your journey?

Don't worry, babe. You're not alone. People don't often talk about the painful side of achieving success, of that journey to your dreams. It's a hard journey, no doubt, and it doesn't ever really end. You're always reaching for something new, you know? If you're an entrepreneur, you're probably never satisfied with staying in one place. So it's a constant painful journey.

Yes, it's worth it. Yes, success is sweet. But that doesn't mean the path there isn't tough. And today we're really going to get into that. Other people might not be comfortable talking about their struggles to success, they might just want to put out the perfect image of where they are now, but you guys know I'm not about that. Definitely not here on Pretty Rich Podcast. We get into...

Should you train your competition? If someone is opening a business offering the same service as you nearby, should you share your information with them? What if they steal everything from you and copy your entire business? Is that even possible?

First of all, no, nobody can copy your entire business. You can read more about all of my thoughts on that here, but this episode is all about if you should train your competition or not. Ultimately, I guess that's your decision to make BUT that won't stop me and my friend, Molly O'Bryant, CEO of A Touch of Lash, from giving you all of our advice and thoughts on whether or not you should (spoiler alert: we think you should).

I'm so happy I got to meet up with Molly for this episode. She's really incredible and so full of information. In this episode, we share our thoughts on training your competition. We talk about applying the 5 Love Languages to your business, scarcity mindset vs abundance, the fear of competition, and...

Do you have a friend where every time you sit down and actually talk to them it's like a revelation? Like you're just so much on the same wavelength and every time you talk about what's going on in your life, all your life's questions, you come away feeling so deeply understood?

Well, Anthea and I are here to be those friends for you. Anthea is a really good friend of mine and every time we talk, well, you just never know what good you're gonna get out of it. Really, it's a surprise every time. We like to keep you on your toes! But in the best way possible.

In this episode, we're answering allllll your burning questions. We talk about getting your priorities straight, managing your time efficiently, The Rock, and getting your beauty business started. Let us help you, girl.

Here are the episode highlights:

‣‣  [03:24]  Are your priorities in the right place?

‣‣  [09:39]  How do you juggle all of your responsibilities and hobbies...

There she goes again. It's that salon you can't stop looking up. The artist on Instagram that just landed another celebrity client. The studio whose grid is so masterfully curated it makes you turn totally green with envy.   

Social media is both a blessing and a curse. On one hand, it helps so many of us build our business, right? You know the story; I was able to build my multi six-figure business just through Instagram alone. I owe a lot to it. But it can also be the source of extreme jealousy.

In the beauty industry, it can seem like every time another salon, studio, or artist succeeds, it means you're failing. It's not a fun cycle to be in. You see someone you're jealous of experience success, you start to get down on yourself for not hitting that achievement or being right where they are or better, you get angry with them, and then you feel shameful that you're even experiencing these feelings.

Listen, you're not that raging green monster...

Take a look at your branding. Go ahead, open up your Instagram, and take a look at it. Do you see yourself in it? Do you see your unique personality? Your story? Or is it just pretty pictures?

Look, we all love pretty pictures, okay? But if that's all your brand is...I mean, how does that help you stand out? How does that help your customers connect to you? How does that help them relate to you?

I talk about myself all of the time. I'm always sharing parts of my life and story with you guys. And it's not because I just love talking about myself all the time. It's because the more I share, the more you see of me as a person rather than just pretty microblade brows, the more we connect. The stronger our relationship gets. And the better I can help you! Because we'll know each other better.

On this episode, I have Monique Benabou, who is a master of knowing herself and sharing her truth. You might remember her from season 2 of The Voice. Before she did a deep-dive...